Life Coach Launchpad

Want to make better offers? Learn from your mistakes. Or, better yet, learn from mine. I've launched at least 30 offers over the last four years, and... some went better than others. But, each time I made a mistake, I wrote it down and created a checklist for myself. Today, I am sharing this *updated-and-improved* checklist with you.

In spring of this year, Google and Yahoo made significant changes to how they decide which emails to pass on to the recipients' inbox, spam folder, and even which emails to just delete. Yep, if you get this wrong, many email service providers will straight up delete your email without letting the sender or the recipient know what they did. Listen now or download the free report.

Back in 2021, Apple introduced a change to how they process every email in Apple Mail. To improve security and performance, they preload (aka open) the data from every email. After September 2021, your open rates are inflated. Every email sent to someone who uses Apple Mail counts as an open (even though they may or may not have actually read it). I have a client who saw her open rates double in 1...

In September 2023, an updated version of iOS made a major change to which new podcast episodes will be downloaded. Short story? Downloads dropped a ton (more drastically for established podcasters) across the board. This episode is about what to do in that case and the next time something goes wrong.

I first implemented a dashboard for a client 4 years ago. I included all the important metrics I could think of. There were about 30, and it took me 1.5 hours to populate it every month. I wanted to keep track of everything that could possibly affect revenue. When revenue went up or down, I would be able to look at the rest of the business, see what moved and *boom* that would be my answer. 4 year...

Most life coaches don't naturally want to create content. They want to get their certification and have clients show up at their door. But, learning how to WANT to create the content that will attract your ideal clients is the name of the game. It usually comes down to feeling more genuine and authentic when you market so that you WANT to market your business. I want you to be so EXCITED to t...

After learning (making mistakes) through many (25+) launches... I've found the most likely things to go wrong during a launch. Each time I made a mistake, I wrote it down and created a checklist for myself. Today, I am sharing this checklist with you. It's for launches of all sizes. It's short as it only contains reminders from things that have gone wrong. It's not a step by-st...

As usual, I did the research so you don't have to. If you've ever tried to figure out which web hosting service to use, maybe you noticed... They're all so dang similar! Similar features, pricing, customer support. You didn't imagine it. Your research was accurate. You just have to pick one of the big names, and you'll be great. Then, follow the 3 step process I teach you...

Want to know exactly how I... Research my podcast topic Record the episode Edit it Write my email newsletter Create the show notes page Schedule two social posts All in 3 hours? Listen now.

How is growing a coaching business just like traveling with young kids? You have to learn how to do hard things. Listen to learn how and move faster in your business than you ever have before.

For one of my clients, I launched her first group coaching program with... 1) A sales page 2) A Paypal buy now button 3) Email sending capability 4) A zoom link to meet on That's it!  Her first launch brought in $40k, and her clients had a transformational experience.

You've probably either heard it or thought it before. Facebook and Instagram ads are too expensive. But, here's the right question to be asking. Compared to what? If you could make $20 on average for every new person on your email list for every $10 you put into ads... How much would you put into your ads? The answer? ALL the money. But, the thing is that you have to know how to measure...

I've been told I'm like a business therapist. But, that role is really just one of the countless ways that I help my clients. In the end, I guide my life coaches through a process that delivers them a thriving coaching business. I do this through coaching or done for your services. Listen in to all that entails.

Every life coach has been at the early stage of their coaching business: 1) You are eager to improve your coaching skills, but... 2) To get coaching clients, you need to start marketing, create sales pages, learn tech automations, and so on. When you are developing coaching skills (a super vulnerable situation) AND Learning business building tactics (also very uncomfortable)... It is completely un...

Some business coaches intentionally make getting coaching clients sound hard so that you buy what they are selling. Or, have you ever felt overwhelmed because of all the conflicting advice on the internet about how to get clients? It doesn't have to be that way. Getting coaching clients does not have to be hard. It comes down to this one cornerstone practice. Tell people you are a life coach...

Curious how the eclipse confirmed my belief in B minus work? The day after coming home late from seeing the eclipse, I went for a run. I was totally drained, wasn't feeling it. But, I kept going. I looked at my watch and my pace was at 9:30 min/mile, which is about a full minute faster than my usual slow running pace. Even though that day I was just showing up, wasn't pushing hard... I w...

So many life coaches find a never ending supply of reasons not to tell people they are a life coach and offer their coaching. Today's tool, The Projector, stops the excuses. You have to understand the pain points and challenges that your ideal client is experiencing... As well as the hopes and dreams that they want to achieve by overcoming their obstacles. In short, it's the transformati...

When my client decided she was ready to add group coaching, I helped her develop a strategy where... She got paid $40k to build her program! Then, she made another $40k launching it for the first time! Her annual profit tripled to $350k that year. It was interesting that the plan we put in place actually increased the demand for her individual coaching as well. Sound good? Listen in.

Has someone ever walked you through creating an ad experiment ? Do you know how to make changes to your ad that continue decreasing your $/subscriber? Did you know that paid ads are for more than just getting subscribers, leads and sales? Are you curious what goes into your first ad? What's REALLY fun is finally creating ads that make more money than they cost you. Any coach can learn how to...

When I got to this part of the consultation, my potential client's eyes widened, smile got so big, and she leaned as far forward as possible without falling over. I told her the story of how I helped another client start her group coaching program featuring an online training portal... and how she got paid to do it! I explained her business dreams to her even better than she could. She was ho...

3/14. My quitiversary. This year marks 5 years from when I quit my 11 year career as a manufacturing engineer. This episode is about what has made the biggest impact on me being able to... 1) Finally learn what I want to do until I'm 80. Hint: it's teaching you how to make tons of money doing what you love to do. 2) Gain the skills to do it. Hint: I use those skills to help you make tons...

Blurting out on your sales page that you offer X coaching sessions for Y dollars comes from what YOU want. It does not offer the information that your clients need to hear for them to tackle their issues. Showing up with a service mindset is offering them the information they need in order to get to where they want to be.

Launches can feel like... a lot. Listen to how to plan and execute your launch while staying organized and avoiding overwhelm. You can find the exact tool that I use at bjbutler.com/014

"No one will pay me for my coaching" "Marketing is too hard/expensive" If these first two myths sound familiar... the next two will probably resonate as well. You need to hear this!

Have you ever committed yourself to a big goal... and then questioned everything when you suffered a setback? It's very easy to write down a goal that you've been dreaming of. Because, we dream of the glory, praise, rewards... NOT the work and pain required to achieve it.  When you experience a setback... But, what you do next is what matters.