Life Coach Launchpad

There's an invisible force that underlies every decision your potential client makes.

Let’s get this out of the way: I love AI. I use it every single day in my business—when I’m creating content, writing emails, mapping out offers, planning systems, and helping other life coaches do the same. AI tools like ChatGPT are powerful, and if you’re running a coaching business, it’s smart to learn how to use them. But… there’s a thought that’s starting to creep in for some coaches: “If I c...

Most life coaches create lead magnets that check all the boxes—but don’t actually convert. In this episode, I’m breaking down what separates a forgettable freebie from one that makes your dream clients excited to work with you. If your lead magnet isn’t bringing in leads on autopilot, this one’s for you.

In the first part of my six-part series on building an automated marketing system for your coaching business, I talk about a crucial foundation: creating your offers. While this may seem straightforward, it’s more than just listing services on your website—it’s about getting crystal clear on who you help and how you help them.

The first day of school reminded me of something powerful—my mindset matters more than my circumstances. In this episode, I break down the two keys to hitting six figures as a life coach: simple math and the mindset shifts that help you move forward, no matter the season.

Having a great coaching offer isn’t enough if no one sees it. And guess what? If your emails aren’t getting opened, it’s not your offer that’s the problem—it’s your email strategy .

If you’re thinking about launching a group coaching program, there’s a question you’ll inevitably face: What’s the best format for your coaching offer? It’s easy to default to what sounds simplest, what other coaches are doing, or what seems most scalable. But ultimately, your format decision needs to come down to one core thing: 👉 What will get your clients the transformation you promised them?

Having a new babysitter while we leave the house doesn’t always go seamlessly. But one time, we had a new sitter for our three kids—and she completely nailed it. She made a connection with all 3 kids in under 5 minutes. Here's how she did it. And what that means for your marketing.

I didn’t plan to stop hiring my copywriter. He’d been working with me for years, and I trusted him to create thoughtful, well-written copy for my own business and for clients. But without realizing it, I stopped sending him projects. Why? Because I started using ChatGPT. Now before you think this is just another “AI is everything!” video—it’s not.

When most coaches think about selling, they picture explaining the value of coaching. You highlight your client’s struggles—what’s not working, what’s keeping them stuck—and paint a vision of what’s possible. Then you naturally talk about how your coaching helps them bridge the gap. That’s what your audience sees on the surface. But underneath, something deeper is happening inside their brain—some...

I used to be an engineer for a big corporation here in St. Louis, MO, and I’ll never forget what one of my first bosses told me: “There are two kinds of people—those who live to work, and those who work to live.” Back then, that binary way of thinking made perfect sense to me. I was solidly in the work-to-live camp: put in your hours, earn your paycheck, and then enjoy your life outside of work. B...

If you're never really sure if you're working on the right things in your coaching busess—like you’re constantly working but still not getting enough clients—it’s time to simplify. There are only six systems you need to attract a steady stream of clients online. And once you put these pieces in place, they work together to build trust, nurture relationships, and turn strangers into payin...

You ever feel like your business is everywhere ? Like you’re doing so much—posting, emailing, coaching, learning—but somehow still feel behind? You’re not lazy. You’re not bad at business. You’re just missing one thing: a clear weekly rhythm. It starts with planning your  ideal week .

If you’ve ever looked around and wondered, “How are all these other coaches getting clients so easily?” —you’re not alone. From the outside, it always looks effortless. But when you’re in it—building pages, trying different strategies, working on your mindset—it can feel like nothing’s clicking. Here’s the truth: there are only two things you need to do to get coaching clients online .

If you’re a life coach who’s ever struggled to put into words what you actually do—or how to talk about it in a way that gets clients to say yes—this post is for you. Because before you write that next email, launch that lead magnet, or post to Instagram… you need to be clear on your message. And no, I don’t mean filling out a worksheet about your ideal client’s eye color and favorite magazine. Th...

Have you ever written an email you were really proud of—something helpful, thoughtful, full of insight—and then realized… you never actually told people how they could work with you? You’re not alone. I’ve done it. Most of my clients have done it too. And for life coaches especially, this is so common . You want to help. You want to serve. The last thing you want is to feel like you’re pushing or...

If you’re in a phase where your business feels hard—that doesn’t mean you’re on the wrong track. It means you’re doing the work. You’re in what I call the messy middle. You’ve said yes to building something real—but the results haven’t caught up yet. That space can feel awkward, discouraging, even lonely at times. But it’s also where growth happens.

You’re a great coach.  You’ve seen the impact you can make—whether it’s helping a friend through a big decision or guiding a client through a breakthrough… But if you’re like most life coaches I talk to, you might still be asking yourself… “If I’m so good at this, why don’t I have more clients?” Here’s the truth: Believing you’re a great coach isn’t enough to grow your business. Here's what t...

If you’re a life coach who wants to hit six figures, you probably already know this truth: Being a great coach isn’t enough. You can be an incredible listener. A master at asking powerful questions. A wizard at helping clients create breakthroughs. But unless you also develop the mindset of a six-figure business owner, you’ll always feel like you’re spinning your wheels. Here’s the good news: The...

Most life coaches start with one-on-one coaching. That’s a solid beginning. But if you stop there, you’re missing out on a big opportunity. You need more than one offer. Three is the magic number. 

If you haven’t hit six figures yet as a life coach, I want to show you exactly how to get there—without burning out, posting constantly, or guessing what to do next. This system is designed to help you attract clients consistently—so you can spend more time coaching and less time worrying about where your next client is coming from.

This week’s podcast episode is one I want every life coach to hear. I walk through 6 email strategies that can help more of your audience actually see and open your emails.

If you’re a life coach who struggles with perfectionism, you’re not alone. So many coaches get stuck trying to make everything just right before putting it out into the world. But here’s the truth: perfectionism is one of the biggest things holding you back from growing your coaching business.

This week’s podcast is all about how to send traffic to your lead magnet—essential knowledge for every life coach.

If you want a steady stream of coaching clients on autopilot, you need a system for telling people about your coaching offers—one that feels natural, not pushy. A lot of life coaches struggle with this. They either don’t make offers at all (fear of coming off as salesy) or they bury them so deep in their content that no one notices. Neither approach works. So today, I’m sharing a simple way to pro...