Life Beyond the Briefs

It’s April Fools’ Day—but what you’re about to hear is no joke . The legal industry is facing a quiet revolution. AI tools are writing demand letters. Offshore teams are handling case management. And some of the biggest personal injury firms in the country are pulling in $25,000 per case—while still struggling to turn a profit. So what gives? In this episode, Brian Glass sits down with Gabriel Sti...

We explore the concept of the "prospect pipeline" and how lawyers can create marketing that addresses potential clients at every level of awareness and interest – from those who don't even realize they have a legal problem to those ready to sign a retainer agreement. • The five levels of market awareness from Gene Schwartz's "Breakthrough Advertising" and how they app...

Today’s episode delves into the powerful journey of transforming a law firm website into a revenue-generating asset through SEO. With actionable insights from Jason Hennessey, we explore core strategies, challenges, and the patience required for success. • Discussion of essential SEO components: relevancy, popularity, integrity  • Highlights initial low performance and gradual improvement of birth...

This episode focuses on the return of the Great Legal Marketing Summit and how it empowers lawyers to overhaul their approach to marketing and practice management by emphasizing the importance of strategy. We discuss strategies for managing a law firm effectively, the significance of aligning professional ambitions with personal values, and how to create an engaging client experience. • Introducti...

What if law school wasn’t the only way to break into the legal industry? Nate Crespo was all set to take the traditional path—ace the LSAT, get into law school, and become a lawyer. But after scoring a 151, he started questioning whether that was the right move. Instead of following the script, he picked up a mic and launched Lawyers in the Making , a podcast that explores the unique and unexpecte...

Brian Glass shares the three primary constraints that prevent law firms from growing: leads, sales, and production—and why solving them one at a time is crucial for scaling from $1M to $5M in revenue. • Most law firms think they have a leads problem, but actually struggle with sales • Front desk staff and paralegals often undermine sales by not believing in your value • Ghost call testing reveals...

What if your law firm became as recognizable as a top sports team ?  Tim Semelroth, Iowa’s only board-certified truck accident lawyer , joins Brian to reveal the branding, marketing, and community engagement strategies that took his law firm from three attorneys to seventeen —and made him the go-to lawyer for catastrophic truck accident cases in Iowa. Inside this episode, you’ll learn: ✅ Why pers...

Discover the core truth behind law firm success. It’s not about tactics; it’s about personal development and growth. Understand how chasing the right goals can lead to transformative changes in your practice. • The importance of personal development in law firm growth  • The hard truth about achieving your financial goals  • Strategies to foster a growth-oriented mindset  If you're finding va...

Mark Breyer shares his inspiring journey of transforming a small law firm into a thriving practice with over 160 employees. The conversation highlights the significance of strategic marketing, strong team culture, and community engagement in achieving sustainable growth. • Mark's early struggles with a small, stagnant firm • The pivotal role of grassroots marketing in business transformation...

Yet another law firm gets caught misusing AI.  Inside this episode is the story of how Morgan & Morgan got sanctioned for filing a brief with eight made up cases.  We critique the appropriate and inappropriate uses of AI in legal research and drafting. • Examination of a recent sanction case against a prominent law firm  • Discussion of the risks involved in relying heavily on AI for legal dra...

Being a lawyer doesn’t have to mean long hours, constant stress, and zero time for yourself. But in personal injury law—especially in Ontario—the pressure to keep up can feel overwhelming. In this episode of Life Beyond the Briefs , Brian Glass sits down with Catherine Shearer , a personal injury and long-term disability lawyer from Guelph, Canada, and host of The Happy Lawyer Podcast . Catherine...

Today's episode emphasizes innovative, cost-effective marketing strategies for small law firms by prioritizing relationship-building over paid advertising. Listeners learn how to optimize their firm’s lead conversion rates and foster valuable referral partnerships through strategic networking and community engagement. • Understanding the importance of relationships in law firm marketing  • Id...

Most attorneys think legal expertise is what sets them apart. Wrong. In family law, emotional intelligence is the real superpower . In this episode of Life Beyond the Briefs , Brian Glass sits down with Zach Ashby , a family lawyer who’s built a thriving practice by focusing on client relationships, strategic sales, and firm growth. They break down: Why most lawyers are terrible at sales and how t...

This episode addresses the critical issue of delegation for growth in legal practices, illuminating how lawyers can break free from being bottlenecks in their firms. Insightful strategies are provided for improving delegation, mindset shifts, and the importance of creating standard operating procedures. • Exploring the hot seat sessions in the mastermind group  • Recognizing oneself as the bottlen...

Most estate planning attorneys focus on drafting documents—but what if your practice could offer more ? In this episode of Life Beyond the Briefs , host Brian Glass sits down with Greg DuPont , an estate planning lawyer and financial advisor, to discuss how integrating financial services into estate planning can significantly increase client value and long-term relationships. Greg shares his journ...

This episode explores the profound impact of niche branding in the legal profession, highlighting how specialization enables attorneys to attract ideal clients and maximize marketing effectiveness. By sharing practical strategies, actionable insights, and real-world examples, we illustrate how narrowing focus can lead to greater satisfaction and success in law practice. • Importance of niche brand...

Think your next client is coming from a Google ad? Maybe. But what if they came from your backyard barbecue instead? In this episode of Life Beyond the Briefs , I’m talking with Jason Epstein , a Seattle personal injury lawyer who’s built a thriving practice by doing something most lawyers would never even consider— throwing parties. Jason isn’t chasing cases. He’s attracting them by building real...

The podcast episode offers actionable insights from the National Trial Lawyers Summit, emphasizing a tailored approach to law firm practices. Key takeaways include the importance of running your own race, establishing effective case processes, and fostering authentic client relationships amidst evolving marketing trends.  • Reflections on personal journey post-conference  • The necessity of indivi...

Feeling overwhelmed by the chaos of law firm growth? You’re not alone! In this episode of Life Beyond the Briefs , we welcome back Adam Rossen, a criminal defense powerhouse, to coach Brian through the challenges of managing expansion in a law practice. Adam dives into the unexpected hurdles that come with growth, especially when Google algorithms shake things up. He shares how transitioning from...

The episode emphasizes the significance of building a referral network for lawyers, particularly in the personal injury space. By focusing on developing relationships with healthcare professionals and understanding their needs, attorneys can cultivate a consistent flow of referrals that significantly boosts their practice. • Importance of diversifying marketing efforts  • Identifying and reaching...

Feeling trapped in the daily grind of lawyering? What if you could transform your practice into a powerhouse that fuels your passion and purpose?  In this episode of Life Beyond the Briefs, we sit down with Ruby Powers, an inspiring immigration lawyer who took her practice from the U.S. to Dubai!  Ruby shares her incredible journey of navigating the Great Recession and building a thriving remote l...

This episode explores takes you inside the annual Ben Glass Law EOS retreat and looks at the evolution of our practice, focusing on core opportunities in marketing, team management, and creating a fulfilling work environment. • Reflections from the annual EOS retreat  • Historical context of past goals and challenges  • Expansion of the ERISA practice into Maryland  • Transition from marketing foc...

Feeling overwhelmed by the complexities of intellectual property law? Want to turn your legal expertise into a multi-million dollar asset for your clients? You’re in luck! In this episode of Life Beyond the Briefs, we’re diving deep with Rick Martin, a seasoned intellectual property attorney and author who knows the ins and outs of building a powerful IP portfolio. Rick shares eye-opening insights...

Unlock the secrets to redefining your law practice as I sit down with my Ben Glass in a compelling episode of Life Beyond the Briefs. Promise yourself a deeper understanding of attracting your "avatar clients," those ideal clients who not only fit your practice's values but also drive growth. By reflecting on previous client experiences, both rewarding and challenging, you'll d...

Sick of the "trust crisis" plaguing the legal industry? Join Brian Glass and marketing guru Preston Schmidli for a conversation that will SHATTER the way you think about client relationships. Here's the juicy stuff: Video Marketing Hacks: Discover how a simple Instagram strategy turned an estate planning lawyer into a social media rockstar The Power of Trust Scaling: Learn how to bu...