Lichi Translations

Episode#7: 42% Women in Power – Lessons from Taiwan How did Taiwan become a global leader in gender equality and high-tech innovation? In this episode, Mikhal Heffer sits down with Ms. Yaping Abby Lee, Taiwan’s Ambassador, to explore the unique business landscape of this island powerhouse. Taiwan isn’t just a leader in semiconductors; it’s a global model for women’s leadership, with women holding...

Are you doing everything right— attending conferences, meeting people, following up—yet not seeing results?  In this episode, I sit down with Phil Berg,  a global expert in networking and a leader in the international BNI organization,  to uncover why some conversations don’t lead to opportunities. Phil shares practical tips on: ✔️ Building your “networking muscle” and making every interaction mea...

I'm excited to invite you to join me on a special journey through a new episode of my podcast – a voyage into the fascinating world of Japanese business culture. I'm heading to Tokyo next week, and in anticipation of the trip, I had a conversation with Nanako Akiyoshi, the owner of a PR firm that helps foreign businesses succeed in the Japanese market. During our conversation, we explored: • How t...

I had the pleasure of meeting Jiri at a BNI networking event in Prague. When he invited me to be a guest on his podcast, which reaches both Czech and international audiences, I eagerly seized the opportunity and replied with a resounding "yes." During our conversation, we discussed: • The AI revolution and the changing role of translators • Criteria for selecting the right translator and...

This podcast is usually in Hebrew, as we are located in Israel; however, this time we decided to record a podcast in English for our global friends. Who will you meet? Mikhal Heffer, Manager of Lichi Translations Gad Benett, Managing Partner of Paulina Ben-Ami, Patent Attorneys We discussed what companies are looking for in the international market, how we can assist them by filing their patents i...

Imagine you're Mike or Mary, an aspiring entrepreneur with dreams of launching a major burger chain. You've got what seems like a brilliant marketing idea: a massive, bright yellow "M" that would be impossible to miss from the highway leading to your restaurant. Everything sounds perfect, except for one tiny detail—there's already a rather successful burger chain using that exact symbol....

Join us for a fascinating discussion with Prof. Dan Ariely, renowned behavioral economist and bestselling author. In this episode we explore the impact of AI on translations, discuss the Hebrew/English translation project we did together and gain insights into Israel's current situation. Tune in for an episode that will challenge your thinking and expand your understanding of human behavior in tec...

Once our world seemed almost infinite, but today it feels much, much smaller. A significant part of this is thanks to the ability to communicate with each other, understand, and accept differences even when it comes to different languages and cultures. In the business world, this is especially important. In this podcast, Mikhal Heffer, CEO of Lichi Translations, engages in conversations with clien...