Leveraging Thought Leadership

Is kindness a mindset, culture, or capability? What is the cost of empowering your employees to be kind to their co-workers, customers, and themselves? To get a deeper understanding of where kindness fits into the workplace, we've turned to The Kindness Catalyst, Linda Cohen . Linda is a nationally recognized kindness expert and keynote speaker with over a decade of experience. Her new book,  The...

How do you help people see new truths, change their behaviors, and rekindle the spark of insight in their everyday life? Through thought leadership! At its best, thought leadership is incredibly empowering. By sharing our experiences, great thought leadership practitioners can help their audiences elevate their lives - day by day. Our guest on today's podcast understands that process better than a...

With a seemingly endless supply of options for any service or product, how do you make sure that yours rises above the noise? Better yet, as a buyer, how can you know which product or service is right for you? Today we are joined by Howard Brown , the Founder and CEO of  ringDNA  (now known as  Revenue.io ), an AI-powered platform that helps clients unlock revenue growth. Howard has also been list...

How do great thought leaders successfully connect their content to their business objectives in a way that causes real impact? It's all about strategy.   Strategy is the most overlooked piece of thought leadership. Even with compelling stories, brilliant insights, and a drive to share with their audience, some thought leaders fail simply because they didn't know how to craft a winning strategy to...

When did you first realize you were creating and deploying thought leadership?   Many thought leadership practitioners were unknowingly performing the function before they stepped up to the title. However, adding the words "Thought Leader" to your title shines a particular spotlight on your talents. The title often comes with high expectations — and a need for clear metrics to show that your work...

Many believe that being a great leader in the business world means you're automatically going to be a great leadership coach. If you can do it, you can teach it, right?    Wrong! Teaching is a difficult skill, one that must be learned and developed like any other. Many brilliant leaders fail to achieve success as a coach simply because they don't prepare for "Teacherhood." They face difficulties t...

Over the holidays, we took a look back at the conversations that have stood out from 2021. We were honored to speak with some amazing thought leadership practitioners, but a few really stood out, and we wanted to share them again: Jayshree Seth , Chief Science Advocate at , shares the way she is turning the scientific methods and processes used in the lab to also promote science advocacy. She talk...

What role can yoga and meditation play in the business world? Can leaders use these unconventional methods as an epic spiritual guide? How do you use empowering techniques to coach executives and corporations toward greater success? Today our guest is  Kristoffer "KC" Carter , author of Permission to Glow: A Spiritual Guide to Epic Leadership , which outlines the first of four permissions that wil...

It has become a tradition to start the new year off with a look back at a few of the great episodes and most inspiring guests of our previous year's podcast. For 2021, we hope you'll enjoy great advice from: Doug Conant , best-selling author of  The Blueprint  and CEO of  Conant Leadership . Doug shares insights about balancing his time as a thought leader and a CEO, and ways to make time for self...

How do you grow a movement from a backyard enterprise to a global mission reaching hundreds of thousands of people each day?  Today, we discuss the ongoing 50+-year mission of the Special Olympics with  Jacqueline Jodl , Senior Vice President of Global Youth & Education and  Haylie Wrubel , Director of Global Unified Champion Schools . We start our conversation by discussing the way Special Olympi...

With so many brands in the marketplace, how can you elevate yours? And how do you stay unique, eye-catching, and authentic to your vision? To help address these questions, we turn to Denise Blasevick , CEO and Founding Partner of  The S3 Agency .  The S3 Agency  provides advertising, marketing, and PR for companies seeking stronger strategy and an authentic voice that differentiates your brand fro...

Once you realize that your company needs a full-fledged thought leadership role, how do you make that vision a reality? What information should be included in your proposal? Who do you need to buy-in, and what would the role entail? These are some of the questions we explore in this episode. Our guest is Erica James , Director of Customer Marketing and Thought Leadership at  Medallia .  Medallia's...

Today's guest is Michelle Mellon , Thought Leadership Director at  SalientMG , a strategic marketing firm that creates custom programs for clients seeking to spur new business, create awareness, or get recognition as an industry leader. Michelle is also an accomplished short-fiction author; her work can be found in compilations like  The Year's Best African Speculative Fiction . She's an expert in...

There are two popular roads that can be taken when building a consulting firm. The first is intense specialization; becoming the gold standard in a particular domain. The other is to have a more general focus, relying on a broad variety of topics that can be combined and recombined to solve many different problems. But what happens when the truth of your brand lies on both roads? Niko Canner is th...

Today's guest is Everett Harper , the Founder and CEO of  Truss . Truss  is   a software company that works with teams to design, build, and scale software and tech infrastructure to give them the tools they need to excel. Everett is also the author of  Move to the Edge, and Declare it Center ,  a book that helps people lead organizations, solve problems, and sustain company growth with effective...

Have you ever had to onboard a new hire, or explain a complex task to a colleague not in your field? How can you get a novice up to speed without giving them a doctoral-level lecture? Today's guest is Ashley Faus , Content Strategy Lead for Software Teams at  Atlassian . Atlassian  is a software development company that creates tools which are used worldwide to unlock the potential of high-functio...

When you can't gather in person, how do teams manage strategic planning, maintain role clarity, and build both alignment and consensus?  Today's guest on our podcast is Dr. Sharon Lamm Hartman , the Founder and CEO of Inside-Out Learning .  She talks to us about the content of her book,  The Authenticity Code: The Art and Science of Success and Why You Can't Fake It to Make It ,  and how she helps...

We are assaulted by digital pollution on a daily basis: spam calls, fake e-mails, harassing chats, phishing scams, and worse. With all the noise, how can thought leaders create a message that our audience wants to hear? How do we make them understand that our outreach is important? To help answer these questions, we've turned to Ethan Beute , the Chief Evangelist at  BombBomb ;  a company that use...

Every day, we are berated with advertising for products and services trying to convince us to switch to their brand. What makes us take pause and pay attention is no longer the fear of missing out. Audiences want to find meaning in the products they buy and activities they take part in. So, how can you convey to your customer that your brand has meaning? Our guest today is Emmanuel Probst , Global...

Working 40 hours has been accepted as the "standard work week" since Henry Ford implemented it almost 100 years ago. What would happen if we focused more on the outcomes that we wanted from our labor, instead of focusing on the time it takes to accomplish them? Could we learn to work less and do more? Our guest today is Joe Sanok , host of the popular  The Practice of the Practice ,  the #1 Podcas...

The word Redneck tends to conjure up a certain image in most people's minds. When you hear the word do you think Director of Radiology and author?   Our guest James Harold Webb is a self-proclaimed redneck who despite the obstacles that stood in his way went to college became a radiology technologist, then Director of Radiology at a hospital in Dallas, and now is the author of Redneck Resilience:...

Ten years ago, the term "thought leadership" did not exist. Yet, the principles of thought leadership were being practiced, shaped, and refined by pioneers in the field; people whose great ideas literally shaped the road for all others. Our guest today is Amelia Folkes , Senior Manager of External Relations at  Workiva . Previous to that, she worked at  Emerson Automation Solutions  and  State Far...

Being a working mother means juggling a lot of balls. Stress, overload, and exhaustion can make work a nightmare and in turn create an unhealthy home environment. Is it possible to simply let go and focus on the important things one at a time? Today, we sit down with Dr. Whitney Casares , a private practice pediatrician and mother. It was the combination of these two life paths that led her to wri...

When you can no longer meet face to face, how do you update vital information with medical professionals and the at-risk patients they serve? Our guest today is Traci Conley , the Thought Leadership Manager for  Standard Imaging, Inc. ,  a company that has become the leading supplier of calibration and quality assurance instruments for healthcare, including a broad range of solutions and support f...

Thought Leadership means peering around corners to predict changes, innovations, and challenges in your field. How far into the future is far enough? 5, 10, 20 years? Is it possible plan for 50 years down the road? We answer these questions with the help of today's guest, Peter Griffiths . Peter is the City Strategist at  ING Media ,  and an Urban Content Consultant specializing in building cities...