Leveraged

If girl math is paying in cash so something is essentially "free" then trainer math is adding 45 to every equation and always telling your clients to do two more reps. But when it comes to running your business, trainer math is also calculating recurring client revenue, valuing your time spent off the gym floor, and getting enough sleep. You can't help someone else if you can't help yourself. Coac...

It's that time of year again and it can be so tempting to get in on the "black friday sale" hype… but if you're slashing prices without slashing the time or effort it takes for you to make it happen, is it really worth it? You do NOT want to ride the highs and lows of inconsistent income, so DON'T make it harder on yourself by offering one time deals (or birthday sales like I did). Today we're div...

As a big believer in my inner circle reflecting and determining my success, you know I love chatting with ambitious people who inspire me to get shit done. This week I'm chatting with Former White House Intern and Miss South Dakota USA 2023 Amber Hulse ( @amber.hulse ) who is juggling a full time job, LAW SCHOOL, and still manages to get up in the morning to hit the gym before 6AM. Determination a...

You've got your business up and running, you've signed your first clients, but six months in, renewals start dropping like flies. The average retention rate for a client in the fitness industry is NINE months, so how are you going to make your life-long business sustainable? In this episode I'm diving into three key strategies for client retention, including contracts! If you want a successful bus...

How often do you find yourself saying "I have all day to get this done," and then procrastinating until the last minute? Or maybe you're the type to block your whole calendar for one big task that really only takes two hours… I get it. I've been there. But as a business owner in charge of your own schedule, you are responsible for using your time efficiently. Buckle up, I've got some tips, tricks,...

Tiér Andréa ( @trainedby_ta ) has spent the last 20 years as a fitness pro, training top athletes you've definitely heard of, and using that same holistic approach to coach her clients to live better lives. One of the many things I love about Tiér is that she exemplifies why coaching is so much more than training, and why building healthy habits also requires PLAY. Tiér shares her journey with us...

This one is for my busy, burnt out, full-time fitpros who want to build and scale their business but just can't seem to find the time. The good news? You have everything you need at your fingertips. The better news? You just have to start. Today I'm walking you through the six most important steps to SCALE while you have a full-time roster. With a few strategic moves, marketing maneuvers, and a we...

Coach G ( @coachgfitness ) is the first person I call whenever I need a dose of perspective in my life and today we're sharing that wisdom with you. Everything G does is INTENTIONAL and tied to his WHY: make fitness FUN for everyone, coaches included. Over the last seven years he has made SWEAT DC into a thriving community that has transformed lives by transforming itself. We chat about the import...

Grab your pen and paper and get ready to take some notes because this episode is taking you back to school. Today we're continuing our "New Business Problem Solving," diving into MONEY. Not just to break even, but to SCALE. We're even going to do a little math to calculate your client lifetime value (CLV) compared to your client acquisition costs (CAC). And yeah, I'm looking at you "first session...

For many new entrepreneurs, having a cohesive design and consistent brand is NOT their first priority. You wanna change lives! BUT figuring out your vision, mission, and purpose is ALSO about making sure that it is communicated clearly to your target audience. I sat down with my girl, Kristel from Sunbask Studios, to talk about why taking the time to prepare your brand's foundation can help ease d...

Coaches, you know that more than half the battle takes place outside your sessions with a client. So when working with BUSY clients, how do you get them to realize that wellness is more than the 45 minutes with you? As a trainer and an entrepreneur Nick Becht ( @nickbechtfit ) knows that healthy choices impact your business' success. And sometimes, it's as simple as eating breakfast or asking the...

We're halfway through my signature coaching container that transforms full-time fit-pros into CEOs. I've spent the last six weeks working with these business owners and I want to bring you the biggest lessons they've learned as well as share some WINS! We're talking vision, working on your business instead of IN your business, knowing WHO you're marketing to, and remembering all of your WHYS. Tune...

In 2021 while I sat in DC-traffic headed to my next gig, my best friend Elaina called me up and asked me to go to the Virgin Islands with her. Y'all I had never left the country and I certainly wasn't taking vacations when I had to coach 30-40 classes a week. On a whim (or maybe in my post-break-up-reinvention phase) I said yes. That moment changed my life and really was the turning point for my b...

After successfully running my own business for years now, over a dozen podcast conversations with other business owners, and countless accomplished business clients, I've learned A LOT. And if we're being honest, when I first started I wasn't always making the right decisions ($25 weekly training programs?!) but that doesn't mean you have to make the same missteps that I did. I'm proud of where I'...

When those out of office notes come through, how will you make sure to reach new clients? Today I'm letting you in on a secret: you can use that trip you're planning for yourself as a content gold mine. You don't have to plan around it or make additional content, be real with your audience! Your clients vacation too, so why not show them a new way to build better habits on vacation and hit the res...

Pre-qualification techniques are critical to client retention and frankly, to your sanity. In this episode I walk you through each step of the sales funnel to help you implement techniques to pre-qualify your leads. I'm talking marketing designed to attract and repel, asking specific questions to align clients with your values, and how to spot the red flags before you sign up to coach someone. Bec...

When you finally take the leap and leave your corporate gym job there are some things you simply should leave under the [insert-color] lights. Daily template for all of your clients? Leave it. Selling 5 and 10-packs? Leave it! In this week's episode my trainer Nick Graziano ( @nickgrazfitness ) joins me to talk about building relationships with your clients for the long-haul, and I'm talking DECAD...

After years riding a bicycle to nowhere in a dark room, when the gyms shut down, Jordan Ciminelli ( @jordanciminelli ) needed to figure shit out, and fast . She has taken that DIY entrepreneurial mindset and created her own stability, by launching The Tempo Club ( @thetempoclub ). This week I chatted with Jordan about what it takes to execute your unique vision, why it's critical to have people in...

We talk a lot about money, so I brought in an expert. Connor Silverstein (@silversteinfinancial) is an entrepreneur and financial planner who is no stranger to the world of fitness. As someone who has built his business himself (and helped me to implement better money habits) Connor knows more than a thing or two about transforming your financial wellbeing from paycheck-to-paycheck to a thriving,...

It's not just another month. This is THE best time to get your shit together and invest in you and your business so you don't have to worry about the holiday slump. I know because I've been there (RIP 2021) and have helped others set up for Q3 and Q4 success by focusing their energy in JULY. And I'm sharing those proven strategies (that secret sauce) with you in this episode. So grab your notes, p...

Let's cut the bullshit. If you want to be an entrepreneur, and a successful one at that, it's going to take more than luck to make it happen. And just like you tell your clients that you get what you put in, the same is true for your business goals. So do you have what it takes? Listen in to hear the three key attributes that are required to level up, how scarcity mindset and comparison are impact...

Have you been watering the right things? And by that I mean, are you being INTENTIONAL with your time, energy, and money in order to hit your goals? When I started this podcast my promise was to be 100% honest with you. I know you're looking for the secret sauce to hit your numbers, so tune in to hear why there's HONESTLY no magic formula, but there are ways to achieve big things and MAKE SH*T HAP...

Even if you aren't where you want to be, you're still on your way there. Fellow-former-front-desker Flora Lindsay ( @florabased ) joins me on the podcast to chat about the skills we learned from fitness studios that still help us with clients and running our own businesses today. Flora shares more about her journey into fitness (spoiler alert: she didn't grow up playing sports) and why leading wit...

We're getting meta here. Audio producer Shannon Boerner joins me today to ask the real question: to podcast or not to podcast? And of course, it depends. Shannon shares how you can utilize long-form audio storytelling to connect with an audience intentionally and build your brand recognition. Plus, how do you make your show stand out in a saturated market? And how do you find your podcast voice? A...

At some point in your career, whether you're coaching 30 classes a week at 7 different locations or just trying not to burn out training 40 in-person clients, you're going to ask yourself, "What's Next?" Brittany Jurack (better known as @eatfitbrit ) joins me today to talk about transitioning from fitpro to entrepreneur and how remembering WHY she got into fitness helped her to transform her busin...