Leveraged

Most businesses start the same way: one person doing everything. But not every founder becomes an entrepreneur. In this episode of Leveraged, Demi breaks down the critical difference between being a solopreneur and becoming a true entrepreneur, and why so many business owners unknowingly stay stuck doing everything themselves. She introduces the concept of the "pain line" — the moment where your b...

If Instagram disappeared tomorrow, could you still sign clients? If not, you're building a fragile business. In this episode, I'm teaching you how to generate leads offline using real-life strategies that work in any city, for any service — from fitness coaching to med spas. These are the exact plays we teach in Module 10 of BSTCA, and they've helped clients build momentum without waiting on reels...

This one's for the spa owners, salon founders, and wellness professionals who are fully booked but still financially stuck. Whether you run a hormone clinic, med spa, or healing studio — this episode walks you through the five-part framework I use to scale service businesses into multi-6-figure brands. And yes, I've helped scale a brick-and-mortar gym into six locations, plus consulted for dozens...

Buying the mentorship doesn't guarantee the result. How you show up for it does. This episode is a straight-talking breakdown of how to be the kind of client who gets the ROI from a group program — without waiting to feel ready, perfect, or "caught up." If you've invested in coaching before and didn't get what you wanted… this one's for you. What You'll Learn: The difference between enrolling and...

If you're only focused on getting new clients, you're leaving money on the table. Retention is the most underrated (and profitable) skill in coaching — and it's one we systemize inside BSTCA. In this episode, I'm breaking down the retention frameworks that help our coaches re-sign 80%+ of their clients, create predictable MRR, and build brands that don't rely on constantly chasing the next sale. W...

Still charging the same price you did when you started? It's time to fix that. In this episode, I'm breaking down two real client stories where undercharging was draining their income, confidence, and energy — until we made one bold shift. If you've been scared to raise your prices or feel like no one will pay more, these stories will challenge everything you've been telling yourself. What You'll...

Let's get one thing straight: posting daily, tweaking your niche, and downloading freebie after freebie isn't a business strategy — it's a distraction. In this episode, I'm giving you the real reasons you're not making money online yet, even though you feel like you're "doing all the things." If you're exhausted from hustling with no traction, stuck in low-income months, or second-guessing whether...

You didn't leave the gym to work 10-hour days in your kitchen, glued to your phone, customizing every check-in and answering DMs at midnight. In this episode, I'm exposing how most online coaches accidentally build a new version of burnout — just with a Wi-Fi signal — and what we do inside BSTCA to stop that from happening. I'll walk you through the exact systems, delivery methods, and boundaries...

Still afraid to talk about your offer? Hiding in your DMs? Ghosting warm leads? That's hobby coach energy — and it's killing your business. In this episode, I'm calling out the behaviors that keep coaches broke, burnt out, and scared to sell. Then I'm walking you through the exact sales foundations we teach inside BSTCA that turn unsure coaches into confident closers — even if they've never sold a...

"If I could just get more consistent with content…" Nope. That's not the problem — and you know it. In this episode, I'm breaking down the real reason your content isn't converting — it's not that you're not posting enough… it's that you're unclear on your offer, your messaging is muddy, and your profile isn't built to sell. We're digging deep into the difference between just "showing up" online v...

Are you working 40+ hours a week in the gym… but still wondering why you're barely getting ahead? In this episode, I'm breaking down what your $31/hour in-person training job is really costing you — in time, energy, freedom, and future potential. If you're a personal trainer who's exhausted, overworked, and underpaid, it's time for a wake-up call. I'm giving you the truth behind why most coaches s...

Welcome to Leveraged with Demi, your no BS guide to transforming from a fitness professional to a successful entrepreneur. Demi dives into the gritty realities of building a lasting business in the fitness and wellness industry. Demi is joined by special guest Brenda as they share personal anecdotes, discuss common pitfalls, and provide actionable strategies. They emphasize the importance of confi...

In this episode of Leveraged, Demi and guest Brenda Breland dive deep into what it takes to build a lasting business in the fitness and wellness space, emphasizing the importance of loyalty and marketing. Using examples from recent events, such as Southwest Airlines' PR flop, they discusses how businesses can better engage and retain customers. Demi + Brenda highlight the significance of email mar...

In this episode of Leveraged, Demi sits down with "The Fit Doula", Kaitlyn Wozniak, to chat all things business, perinatal training, and building a brand outside of the four walls of the gym that you're comfortable in. A big part of staying in the fitness industry as a career for the long-haul is developing skills that grow with your ideal client audience. In this episode, you'll learn about lever...

In this episode, Demi pulls back the curtain on what it really takes to build a business that actually lasts—resilience. No fluffy self-help jargon—just hard-earned lessons and battle-tested strategies from Demi's own journey. She breaks down what resilience means for coaches who actually want to make money and impact, and she hands you practical tools like the "resilience content folder" and the...

In this episode of Leveraged, Demi introduces a refreshed podcast series focused on the gritty truths of building a fitness and wellness business. Demi, a business mentor and consultant, aims to demystify the entrepreneurial journey from FitPro to CEO. The episode features a conversation with Kory, a Nashville-based videographer and photographer, who shares his experiences about starting out in a...

In this episode of Leveraged, host Demi, a business mentor and consultant, shares actionable insights on how to elevate sales calls for fitness coaches. Demi recounts a real-life experience of listening to a sales call in a coffee shop, providing a detailed critique and actionable advice. Emphasizing the importance of empathy and genuine connection, Demi introduces the 'Discover More Than You Diag...

In this episode of BS: The Podcast, Demi links up with Linda Melone to discuss all things copy, content, and you can write in a way that increases your conversions. Let's be real, your PT certification didn't teach you how to be the best writer out there. But now, as an aspiring (or plateaued!) online coach, you're ready to learn how to write for sales. You're in the right place. Get ready to take...

In this episode of Becoming Savage, Demi is joined by gym marketing + personal branding expert Zach Colman, they discuss how to transition from corporate roles to entrepreneurial ventures, the importance of personal branding, and how authenticity and community drive business success. They also address overcoming fears of showing up online and the balance between personal identity and professional...

In this episode of Becoming Savage, host Demi is joined by Dr. Nick Tognetti, an accomplished pastor, doctor, author, and entrepreneur with a broad range of expertise in functional health practices. Together, they dive deep into the evolution and commercialization of peptides and GLPs in the fitness and medical industries. Dr. Tognetti shares his journey from personal health struggles to advocatin...

In this episode of Becoming Savage, Demi is joined by guest Jill Harbuck as they discuss their coaching experiences, fitness industry trends, and the impact of COVID-19 on online coaching. The conversation delves into outdated fitness practices, unhealthy diet trends, and the importance of genuine lifestyle changes. They also tackle the ethical considerations and proper use of GLP-1 medications fo...

In this episode of Becoming Savage, Demi discusses the importance of integrating medical insights into fitness and nutritional coaching. Joined by Emily Murphy from Elevate Health and Hormones, they explore the benefits and nuances of GLP-1 medications, lab work, hormone replacement therapy, and peptides. The conversation offers practical advice on how coaches can navigate discussions on medical i...

Dana Babbino joins Demi to discuss her business success as an online coach from her starting days (including some fumbles) and how she went from "just posting on IG" to 100k+ follower AND a six-figure business. Listen, we get it. A lot of online instagrammers with 100k+ followers aren't really making money. Tune in in hear how Dana manages "influencing" and COACHING … and everything in between. 📷...

In this episode Demi invites Morgan Hoskins, an accomplished hybrid coach earning 6-figures, to share insights on personal growth, transitioning from in-person to online coaching, and the importance of establishing strong client relationships.    Both Demi and Morgan emphasize the significance of maintaining self-belief, discipline, and financial literacy in the pursuit of entrepreneurial success....

Welcome back to Becoming Savage! In this episode, Demi invites psychotherapist Brooke Irwin on to discuss the intersection of attachment styles and coaching. Brooke delves into her background, emphasizing her expertise in behaviorism and working with a variety of clients.  The conversation focuses on how attachment styles—secure, anxious, avoidant, and fearful—affect relationships in coaching. The...