Eric Siu

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Be sure to visit the podcast's website and support the creator: www.levelingup.com

Author

Eric Siu

Category

Business

Podcast website

www.levelingup.com

Latest episode

Oct 19, 2026

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Episodes

If You're Not Incorporating AI into Your Business, You're F*cked 09.10.2024

This is Eric's presentation around AI in marketing from Limitless Expo 2024 which just wrapped last month. There are accompanying slides, so we recommend you watch it on YouTube at the link here, https://youtu.be/Jowh3Oqm9jg. Eric discusses how you can 10x your business through AI in marketing, specifically diving into marketing strategy, SEO, CRO, and agentic workflows. ⏰Timecodes ⏰ 00:00 Intro...

This Mistake Almost Destroyed My 8-Figure Business 02.10.2024

Eric Siu reveals the dramatic turnaround story of Single Grain, the marketing agency he saved from the brink of bankruptcy in 2015. From early mistakes like poor hires and lack of focus to leveraging SEO and building a powerhouse team, Eric uncovers the secrets to his success. He shares hard-earned lessons on leadership, hiring, and maintaining top talent—insights every business owner needs to he...

He's $1.2 BILLION In Debt: This Is What No One Teaches You About Money | Robert Kiyosaki 25.09.2024

Join Eric Siu as he interviews the legendary Robert Kiyosaki, author of Rich Dad Poor Dad, on mastering debt, building unstoppable wealth, and why financial education is the key to thriving in any economy. Discover Kiyosaki's bold take on leadership, branding, and how surrounding yourself with the right people can skyrocket your success! Watch the full interview here: https://youtu.be/oP2kSCDemVs...

How Ken McElroy runs a $3 Billion Business in Just 90 Minutes a week 18.09.2024

In this interview, Eric Siu and real estate mogul Ken McElroy reveal the strategies behind successful property deals, smart cash flow management, and the art of leveraging debt. Ken shares how politics impact real estate, the power of YouTube for attracting investors, and why building wealth is about more than just money. Get ready for some powerful insights! Watch the full interview here: TIME-ST...

Why Marriage Is Rarely Still Worth It | Dr. Taraban 11.09.2024

In this episode, Eric Siu interviews Dr. Orion Taraban as they dive deep into the realities of modern relationships—how to keep attraction alive, the business side of marriage, and why sex work is on the rise. They also explore hot topics like OnlyFans, the girl boss movement, social media's impact on dating, and what it means to be "monogamish." Plus, learn why overpaying is the price of winning...

How He Makes 7 Figures from SEEDS | Kevin Espiritu 06.09.2024

Kevin Espiritu, founder of Epic Gardening, shares how he transformed a humble gardening blog into a booming business. From mastering YouTube and SEO to making savvy acquisitions, Kevin breaks down the pivotal moments that fueled his explosive growth. If you're ready to learn the secrets behind scaling a successful brand, this episode is packed with golden insights you won't want to miss! Watch the...

How to be RICH (by Billionaire J. Paul Getty) 28.08.2024

Eric Siu's take on 'How to Be Rich' by J. Paul Getty challenges conventional wisdom. He paints business as an art, not just a money machine, and argues that true leaders must get their hands dirty—no room for passive CEOs here. He dives into the darker side of success, questioning whether wealth truly enriches life or just complicates it. Watch the full interview here: https://youtu.be/x3Cm3EHHD3U...

How to Actually Win at SEO & Marketing in a Tough Environment [Entrepreneur on Fire Podcast] 23.08.2024

In this special episode, JLD, the founder & host of Entrepreneurs On Fire, interviews Eric about his personal strategies for mastering SEO and marketing. He talks about how programmatic SEO and AI-driven content have transformed his approach, and why he believes that embracing AI and building strong communities are essential for future success.  Check out their podcast: https://www.eofire.com/podc...

15 Years of SEO Knowledge in 30 Minutes 21.08.2024

Eric Siu opens up about his 15 years of SEO experience in a straightforward, no-fluff conversation, filled with actionable tips. He covers everything from savvy strategies to the impact of AI on SEO, why technical SEO remains crucial, and what the future of the industry might look like. Watch the full interview here: https://youtu.be/qouNN3l3RA4 TIME-STAMPED SHOW NOTES: (00:00) Introduction (02:14...

How to Get the MOST from Your MONEY and Your LIFE 14.08.2024

In this episode, we're diving into a book that flips the script on everything you thought you knew about money and legacy. Eric Siu breaks down the bold ideas from 'Die with Zero' by Bill Perkins—a book that dares you to rethink your financial goals. Should you really be saving up to leave an inheritance, or is there a better way to live? Stay tuned to find out! Watch the full interview here: http...

16 Years of Business Wisdom in 49 Minutes 07.08.2024

Ready to level up your business? Join Eric Siu as he shares 16 years of game-changing insights, from the power of focus to essential hiring hacks. Learn how to build a profitable, attractive company with tips that every entrepreneur needs. Don’t miss this out! Watch the full interview here: https://youtu.be/yl07zLk0ul4 TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (01:51) The Power...

How Elon Musk, Steve Jobs, and Jeff Bezos Hire A-Players 31.07.2024

Legendary leaders like Elon Musk, Steve Jobs, and Jeff Bezos have shown that hands-on involvement is key to building exceptional teams. In this session, Eric Siu shares his insights on recruiting A-players — those rare talents who can deliver ten times the value and drive the company's vision forward.  Watch the full interview here: https://youtu.be/BC-Laq0nRUw TIME-STAMPED SHOW NOTES: (00:00) Int...

Lessons From Scaling My Podcasts to 100M+ Downloads 24.07.2024

Join Eric Siu as he shares 10+ years of podcasting wisdom – discover how to build a loyal audience, innovate your content, and stand out from the crowd. Learn the secrets to boosting views on social media and the importance of quality and creativity. Get ready for practical tips and strategies that will help you elevate your podcasting game! Watch the full interview here: https://youtu.be/hK5yUTTa...

Do Hashtags Improve Visibility? Eric Siu Reacts Pt. 1 17.07.2024

In this episode, Eric Siu reacts to viral TikToks on entrepreneurship, content creation hacks, and skyrocketing business success. Discover the hidden potential of faceless channels, why brands beat ad revenue, the power of entrepreneur communities, and the harsh realities of running an agency.  Watch the full interview here: https://youtu.be/sErzOilxIgs  TIME-STAMPED SHOW NOTES: (00:00) The Import...

This Will Get You More Customers Than 99% of Businesses 10.07.2024

In this episode, Eric Siu reveals the secret to nurturing the 60% of leads not ready to buy immediately. Discover how to stay top of mind and engage with your audience until they're ready to purchase. Learn about personalized emails, irresistible deals, strategic collaborations, and more. Watch the full interview here: https://youtu.be/WJ9G9TI9Qng TIME-STAMPED SHOW NOTES: (00:00) Introduction: Get...

My Framework For Building My Agency To $100M In Revenue Ep. 1 03.07.2024

In this first episode of Eric’s agency journey to a $100M in revenue, Eric explores the strategies used by multi-billion dollar agency holding companies, such as mergers and acquisitions, integration of acquired companies, investment in technology and data analytics, and offering integrated services.  Watch the full interview here: https://youtu.be/NepkrLQDjkc  TIME-STAMPED SHOW NOTES: (00:00) Int...

This Book Will Make Me A Few Billion Dollars 27.06.2024

In this episode, Eric Siu reviews the book 'How to Make a Few Billion Dollars' by Brad Jacobs, a seven-time entrepreneur who founded multiple billion-dollar businesses. Eric highlights key takeaways from the book, including the importance of industry consolidation and technology integration, the value of monthly and quarterly business reviews, the significance of hiring the right talent, and many...

How I Bought An Agency For $2 That Led to 8 Figures 19.06.2024

Need marketing help? Visit: https://www.singlegrain.com/  Want to scale your agency? Join our AOA: https://marketingschool.io/agency  Ready to boost your marketing with weekly tips? Join 15,100+ subscribers: https://levelingup.beehiiv.com/subscribe  – Ali Abdaal, a former doctor turned YouTuber, interviews Eric in this episode. Eric Siu shares his journey of building a successful marketing agency...

Why Bryan Johnson Wants to Be God 05.06.2024

For this week’s episode, Bryan Johnson, the “world’s most measured man”, shares his health experiments, gene therapy, and the power laws of health. He also discusses his insights on measuring health metrics, prioritizing interventions, the importance of evidence-based health practices, the concept of 'don't die' and the pursuit of longevity through scientific methods and measurements.  Watch the f...

How I Plan To Buy Agencies With The Rise of AI 29.05.2024

In this episode, Eric Siu discusses AI's impact on advertising M&A. He shares his M&A thesis, emphasizes strategic thinking and top talent, and highlights due diligence, founder roles, and multiple arbitrage potential. He also covers AI's effect on agency models and the crawl-walk-run approach to AI implementation. Watch the full interview here: https://youtu.be/FBc-IPvQ8Sk  TIME-STAMPED SHOW NOTE...

Is Gary Vee An All-time Entrepreneur Or?... 22.05.2024

For this week’s episode, Gary Vee (aka Gary Vaynerchuk) discusses his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. Eric Siu and Gary Vee also discuss VFriends, their philosophies on life and business, and much more. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES:...

His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep 15.05.2024

For this week’s episode, Eric Siu had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. Mateo shares how they achieved a billion-dollar valuation using AI to enhance sleep quality, and reveals their innovative marketing strategies. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) Unconventional Ways to I...

Mark Moss on Fatal AI and An Economic Crash Ahead 08.05.2024

Check out this episode where Eric Siu revisits his conversation with Mark Moss, packed with insights on YouTube retention, lead gen, business growth, and Mark's forecasted inflationary crash.  Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) The Future of Marketing: Earning and Buying Attention (03:29) The Rise of Personal Brands and Personal Interactio...

How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped) 01.05.2024

For this week’s episode, Eric Siu had Jason Cohen on the pod, the mind behind WP Engine which hosts 2.5% of the world's top domains. He reveals how he bootstrapped his company to billions and outsmarted tech giants like Google Cloud. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (10:09) Embracing Optionality in Business St...

How To ACTUALLY Get ANYTHING You Want | Marie Forleo 24.04.2024

Eric Siu interviews Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHO...

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