Eric Siu

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Author

Eric Siu

Category

Business

Podcast website

www.levelingup.com

Latest episode

Jul 9, 2026

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Episodes

GE Ep 123 [2015]: LeadPages CEO Clay Collins Talks About How To Ramp Up Your Conversion Rates (Up To 75%!) 02.09.2017

Hey everyone, today’s interview is with Clay Collins, co-founder and CEO of LeadPages, the world’s easiest landing page generator. LeadPages is a lead generation platform which does a lot more than just landing pages, like allowing you to collect leads through forms, automation links, and SMS text messages, so you can build your email list through a variety of methods. I’m a big fan of LeadPages a...

GE Ep 122 [2015]: A Simple Pre-launch Strategy That Got Creative Market 70,000 Users In 9 Months 01.09.2017

Today's interview is with Aaron Epstein, one of the co-founders of Creative Market, which is a platform for hand-crafted, mouse-made design content from independent creatives around the world. In our discussion, we dive deep into the strategy Aaron and his co-founders used to get 70,000 user signups in their nine month pre-launch period. Click here for show notes. Leave some feedback: What should...

GE Ep 121 [2015]: How Digital Marketer Created An Effective Facebook Ads + Content Marketing Combo After Spending Over $15M On Testing 27.08.2017

Hey guys, today's interview is with Ryan Deiss, CEO of Digital Marketer. Over the last 36 months, Ryan and his team have invested over $15 million into marketing tests, sent over one billion emails, and run approximately 3,000 split and multi-variant tests. Ryan and his team are heavy-hitters in the digital marketing space, and you've got to make sure you check out their blog... what they do is am...

GE Ep 120 [2015]: How Simple Used Technology To Innovate In The Banking Industry (Eventually Selling For $117M!) 26.08.2017

Hey everyone, today's interview is with Josh Reich, the CEO of Simple, a new bank that provides automated banking, budgeting, and savings for their customers. Simple is growing faster than any other bank, has eliminated all the fees typically associated with traditional banking, and sold to BBVA for $117 million. I'm a customer of Simple, and absolutely love they way they do things. Throughout the...

GE Ep 119 [2015]: The 4 Biggest Traction-Getting Lessons DuckDuckGo’s CEO Learned From Growing to 300M Searches Per Month 25.08.2017

Hi everyone, today we've got Gabriel Weinberg back on the show as Growth Everywhere's first ever repeat guest. To refresh your memory, Gabriel's a co-author of the book Traction (which has a great new updated version releasing tomorrow, October 6th), and is the CEO of the search engine DuckDuckGo. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview...

GE Ep 118 [2015]: How to Effectively Reduce Your Facebook Lead Acquisition Costs By 50% or More 20.08.2017

Hi everyone, today's interview is with Keith Krance, founder of Dominate Web Media and author of The Ultimate Guide to Facebook Advertising. He's been running, managing, or teaching Facebook ads since their inception, and now he's also a speaker on the Perpetual Traffic podcast, which I recommend you all listen to. During the interview, we go in-depth on real, actual tactics that Keith teaches and...

GE Ep 117 [2015]: Navid Moazzez Gives His Blueprint For Building Summits That Generate Up To $300K In Revenue 19.08.2017

Hi everyone, today we're talking with Navid Moazzez, an online entrepreneur who helps other entrepreneurs create, promote, and profit from virtual summits. I recently did a summit myself, and I had not idea there was so much work surrounding them, but Navid's got it all down. He shares his process for setting up a summit, the best tools to use, and how to maximize the value of your summit after it...

GE Ep 114 [2015]: The SEO Framework That Helped Propel Pinterest To Over An Estimated 72M Users (And Over 50B Pages of Content!) 12.08.2017

Hi everyone, today's interview is with Casey Winters, the mastermind behind leading growth at Pinterest, a visual bookmarking tool which is absolutely on fire. Though Pinterest can't share lots of numbers, they're estimated to have over 72 million users, and have secured over $1.3 billion in funding. Beyond that, they've got over one billion boards with more than 50 billion pins. Besides his work...

GE Ep 112 [2015]: How Neville Medhora Grew AppSumo’s Customer Base to 750k With Email 06.08.2017

Hey everyone, today we're talking to Neville Medhora, who's an entrepreneur and copywriter who's helped businesses like AppSumo exponentially. He's also established Kopywriting Kourse, a place where anyone can go to learn copywriting that actually gets results. Listen in to learn how he helped AppSumo's Noah Kagan (who used to hate sending out emails) use email marketing to grow AppSumo from zero...

GE Ep 111 [2015]: How CB Insights Uses Content Marketing To Get 1,000+ Signups Per Month 05.08.2017

Hey everyone, today's interview is with CEO and Co-Founder of CB Insights, Anand Sanwal. CB Insights helps you track the world's most promising private companies, their investors, and their acquirers to help you innovate faster and invest smarter. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy thi...

GE Ep 108 [2015]: How Y Combinator Helped Olark Move From a Side Project into a Startup With 10K Customers 29.07.2017

Hi everyone, today we're talking to Ben Congleton, co-founder of Olark, a tool that lets over 10,000 companies chat with their website visitors online. The tool lowers the first-touch communication barrier and helps with sales, prospecting, and funnel optimization. Today Ben's got some interesting insights on setting up a strong remote work culture and what it was like to start off with just four...

GE Ep 107 [2015]: The Simple Blueprint Gideon Shalwick Used To Grow A YouTube Channel to 36M Views & 360K Subscribers 28.07.2017

Hi everyone, today's interview is with Gideon Shalwick, founder of Veeroll, a company that simplifies creating and targeting true view video ads on YouTube. Their software helps you not only create videos, but figure out how to get traffic to your site that's relevant and that actually converts. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Tw...

GE Ep 106 [2015]: Ilya Semin Reveals A MUCH Easier Way To Find And Close More Deals 23.07.2017

Hi everyone, today we're talking to Ilya Semin, Founder & CEO of Datanyze, a sales intelligence platform that helps over 200 high-powered sales teams work smarter. Ilya's got interesting stories to share about his ramp up to success, finding his co-founder, and dealing with his first churn. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter...

GE Ep 105 [2015]: How Jason Treu Got His Book To Rank #1 On Amazon In Multiple Categories 22.07.2017

Hi everyone, today we're talking to Jason Treu, author of best-selling book Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network. His book has sold more than 30,000 copies, and he's been ranked #1 in both Business and Self-Help Categories on Amazon.  Click here for show notes. Leave some feedback: What should I talk about next? Please let...

GE Ep 104 [2015]: How Shane Melaugh Grew Thrive Leads Into A Business Focused On Generating You A LOT More Conversions 21.07.2017

Hi everyone, today's interview is with Shane Melaugh, CEO of Thrive Themes, a company that builds conversion-focused WordPress themes and plugins. Shane's been on a nine-year entrepreneurial journey that led him up to this point, and he's got some interesting things to say about trial and error when it comes to getting good software developed. Click here for show notes. Leave some feedback: What s...

GE Ep 103 [2015]: How Adam Fleischman Built Umami Burger & 800 Degrees Pizza Into Thriving Restaurants That Generate $70M A Year 16.07.2017

Hi everyone, today we're talking with Adam Fleischman, a self-taught food innovator and entrepreneur who's founded Umami Burger and 800 Degress Pizza, both of which I really love. (He also made Fast Company's Top 100 list for creative people in business.) Today we'll talk about the struggles Adam faced with growing his restaurant business to $70 million per year, and how he uses physics to make be...

GE Ep 101 [2015]: LessAccounting Owner Allan Branch on the Bookkeeping Mistakes Most Startups Make 14.07.2017

Hi everyone, today we're talking to Allan Branch, Owner of LessAccounting. Allan's got an interesting background in marketing and design that led to freelance designing and web consulting that eventually evolved into an accounting software that's remained strong over the years despite it's slow initial growth. Click here for show notes. Leave some feedback: What should I talk about next? Please le...

GE Ep 95 [2015]: How Wet Shave Club Leveraged Instagram to Get To $350K In Revenues 30.06.2017

Hi everyone, today we're talking to Rohan Gilkes, co-founder of the Wet Shave Club, a company purchased after a conversation on Reddit and that went from doing $400 in revenue per month to doing $350,000 in the first year. Rohan's got some great insight on using social media to drive traffic back to your site (particularly if you've got a consumer product) and how subscription box companies are (f...

GE Ep 94 [2015]: How AdEspresso Spends as Little as $0.03 per Click on High-ROI Facebook Advertising 25.06.2017

Hey everyone, today we're talking to AdEspresso's CEO Max Chieruzzi about how to quickly optimize and A/B test Facebook ads. He's got some interesting insights on setting up an online inbound marketing funnel and how to evaluate the cost of a click vs. the cost of lead and customer acquisition. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twi...

GE Ep 93 [2015]: How Bplans Created A Content Production Process That Helped It Eclipse 300,000 Users 24.06.2017

Hey everyone, today we're talking to Noah Parsons, COO of Bplans and LivePlan. Noah and his team focus on teaching small and medium-sized businesses how to grow and make things right with business planning tools that make creating forecasts, budgets and goals more relevant than 40-50 page long 'business plan' documents. Click here for show notes. Leave some feedback: What should I talk about next?...

GE Ep 83 [2015]: How Blinkist Used One Piece of Content Marketing to Bring in 500 New Users 02.06.2017

Today's interview is with Sebastian Klien, co-founder of Blinkist, an app-based company that provides powerful, actionable, 15-minute reviews of over 1,000 books per year - letting their users learn more, be more and do more, without spending hours upon hours reading all those books for themselves. Sebastian's got some really interesting insights on being focused on monetization from the start, an...

Former Salesforce Director of Sales Shares How He Helped Grow Revenues To Over $100 Million 07.01.2016

How do we grow revenues? It’s a question I ask myself almost every day and it’s a fun problem to try to tackle. Having an internet marketing background pushes me to utilize more inbound strategiessuch as content marketing, SEO or social. But what about tried and true sales strategies? I wanted to learn how to build a scalable revenue stream for Single Grain so I thought who better to talk to other...

How 10X Content Marketing Got Snack Nation 10x in ARR in 1 Year 07.12.2015

Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it’s great to be able to chat with him again! In this interview, Sean and I talk about B2B versus B2C business models, h...

The Importance of Documentation 16.06.2015

Piggybacking off Friday's episode, there's a bigger picture item to creating checklists. At the end of the day, it's all about building a culture of documentation. It's really easy when you're on-boarding someone new: all you have to do is tell them to look through specific documents to catch them up to speed. Leave some feedback: What should I talk about next? Please let me know on Twitter or in...

How Checklists Can Help Grow Your Business 12.06.2015

Today I want to talk about the importance of having checklists. I've alluded to it in the past, but they're so important to grow your business, I think they deserve their own little segment. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTune...

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