Eric Siu
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Where to listen?
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Episodes
GE Ep 195 [2017]: How Crew President Michael Sacca Grew A Startup By Leveraging His Podcast 18.02.2018 24:54
Hey everyone, in today’s episode, I share the mic with Michael Sacca. Michael is the president of Crew, a website that connects people with writers or designers for hire. Listen as Michael delves into the reasons why relationships are key to building your startup, how starting a podcast (Rocketship.fm) helped him successfully grow his new business, how he grew Unsplash by 30% MoM, and the challeng...
GE Ep 193 [2017]: How TEDTalk Speaker Shivani Siroya Built Financial App Tala That Has Dispersed $50M+ in Emerging Markets to 1M+ Global Customers 16.02.2018 27:38
Hey everyone, in today’s episode, I share the mic with Shivani Siroya, CEO and founder of Tala, a mobile app that is revolutionizing the way that people access financial services. Shivani is also a TED speaker where she’s discussed the smart loans that people can take without having any credit history. Listen as Shivani walks us through how Tala analyzes desirable customers from the info on their...
GE Ep 191 [2017]: How RD Station Continues to Double Its Growth Rate Each Year (After Raising $19M) 11.02.2018 27:58
Hey everyone, in today's episode, I share the mic with André Siqueira, co-founder of RD Station, a digital marketing software company based in Brazil. Listen as André discusses how they were able to secure significant investments (the largest amount in Latin America) despite the political state of Brazil, their struggle with customer retention and their bold decision to do event marketing—somethin...
GE Ep 30 [2014]: How Productivity App Lift Got 50,000 Customers Through Its Undervalued Marketing Strategy 08.02.2018 41:02
Today we're talking to Lift Worldwide co-founder and CEO, Tony Stubblebine (relaunched as a coaching platform called Coach.me on January 1, 2015). With a brand messaging to "succeed at everything", Lift helps you achieve goals by coaching you to success through guidance, encouragement and optional reminders. Tony is a start-up junkie, previously serving as the CEO of CrowdVine Event Social Network...
GE Ep 28 [2014]: How AWeber’s Tom Kulzer Built A Top E-mail Marketing Provider That Has Over 120,000 Paying Customers 06.02.2018 47:58
Tom Kulzer walks us through how he went from a wireless modem salesman and Olive Garden busboy to an accidental email marketing guru. Tom started AWeber during his Sophmore year of college after figuring out a way to automate his follow-up emails to his wireless modem customers. Today, AWeber has amassed 105 team members and over 120,000 paid customers around the world. Tom is a college drop-out w...
GE Ep 187 [2017]: Jonathan Abrams Reveals Key Lessons Learned While Building Nuzzel (NYT Best App of 2016) and Friendster to 100M Users 03.02.2018 26:55
Hey everyone, in today’s episode I share the mic with Jonathan Abrams, founder and CEO of Nuzzel, which allows you to discover top news from friends and influencers. Jonathan was also previously the founder of Friendster, which was a forerunner to Facebook and had over 100 million members. Listen as Jonathan explains why you don’t need a social media account to engage with thought influencers and...
GE Ep 27 [2014]: The Startup Story You Didn’t Hear About: The Billion Dollar Company That Was 4 Days From Going Bankrupt 01.02.2018 49:26
Hear stories from the gritty frontline of entrepreneurship with Eloqua Co-founder and the CEO of Influitive, Mark Organ. A self-described serial entrepreneur, Influitive is Mark's 7th business. Mark dove into entrepreneurship head first after realizing he couldn't hold down a regular job. His first ventures gave him exposure to everything from bootstrapping a business to generating leads and manag...
GE Ep 26 [2014]: How Peter Keller Built A Crossfit E-Commerce Business That Continues To Grow Explosively Today 31.01.2018 48:08
Grab some kettleballs and climbing ropes and kickoff your entrepreneurial work-out with FringeSport founder Peter Keller. With an obsession for fitness and sports and a background in e-commerce as a VP at Living Direct, Peter launched FringeSport from the cozy confines of his garage. The company designs, manufactures and sells sports equipment catering to the CrossFit market. FringeSport raked in...
GE Ep 25 [2014]: How Adam Wilson, Co-Founder of Orbotix, Plans To Change The World With His Robotics Company 30.01.2018 31:13
Today we're talking with Sphero Founder and and Chief Software Architect Adam Wilson. Adam grew up with a healthy obsession for robots, but with a software focus. After getting involved with a NASA project working with Internet controlled robotics, Sphero Co-founder Ian Bernstein got in touch and he and Adam got rolling with TechStars to pursue their passion. Sick of huge robotic consoles, Ian and...
GE Ep 184 [2016]: Jacobo Lumbreras On Why New Hires Cost 30% More Than Their Salary & How Yoi Helps Retain Them Longer 27.01.2018 42:03
Hey everyone, in today’s episode I share the mic with Jacobo Lumbreras, co-founder of Yoi Corp, a SaaS company that leverages advanced analytics to significantly accelerate an employee’s ramp to productivity. Listen as Jacobo takes us through his unexpected journey of founding Yoi, the importance cultivating authentic relationships, how his connections linked him to Keith Ferrazzi, and why mindset...
GE Ep 183 [2016]: How Canva Grew From 1K to 10M Users Without Paid Advertising 26.01.2018 29:27
Hey everyone, in today’s episode I share the mic with Melanie Perkins, co-founder and CEO of Canva, an app that makes design simple for everyone. Listen as Melanie shares how she grew Canva to 10 million users in 3 years with just word of mouth marketing, why being rejected by so many investors was a good thing, how taking up kite surfing (one of the most dangerous sports in the world) allowed Mel...
GE Ep 24 [2014]: Mailbird CEO Andrea Loubier On ‘Fixing’ Windows E-mail And Winning 7,000 Customers 25.01.2018 27:44
Today we're talking with Mailbird CEO Andrea Loubier. Known in the email world as the Sparrow for Windows, Mailbird launched in April, 2013 and to date has over 7,000 users. Andrea's background doesn't come from the start-up, or even from the technology world. Instead, she decided she wanted to live in Bali and started Googling for a job, ultimately landing a job as the CEO of Mailbird. Her job pe...
GE Ep 23 [2014]: The Bit.ly Factor – A Service That Manages 40,000 Of The World’s Biggest Brands And Has Eclipsed 7 Billion Clicks 24.01.2018 28:12
Join me as I talk with Bitly.com CEO Mark Josephson. Mark has a 20-year history working with start-ups and new media. He launched his career at an agency with exposure to an eclectic mix of clients before following the skyrocketing growth of new media. Bitly exploded with the rise of Twitter when the business saw a need for shortened links. But Bitly took link shortening leaps and bounds further w...
GE Ep 22 [2014]: BuzzStream Founder Paul May Teaches You How To Recover From A Total Product Launch Disaster 23.01.2018 45:26
Join us as we talk to Paul May from BuzzStream, online software helping marketers promote their products, services and content to build links, buzz, and brands. Paul has been entrenched in the start-up world his entire career spanning across 20-years. His original co-founder, Jeremy Bencken, came fresh from ApartmentListings.com where he focused on long-tail search and drove traffic through SEO PR...
GE Ep 182 [2016]: How ConvertFlow Customers Drive a 30-80% Conversion Rate 21.01.2018 15:56
Hey everyone, in today’s episode I share the mic with Ethan Denney, co-founder of ConvertFlow, a new SaaS company that helps business owners convert their website visitors into customers. Listen as Ethan shares how ConvertFlow converts better than any other conversion tool out there by showing website visitors personalized calls to action (and not the same message over and over), how they acquired...
GE Ep 20 [2014]: How Scott Gerber Went From Nearly Bankrupt To Building An Organization Of The World's Most Successful Young Entrepreneurs 17.01.2018 28:25
Join me as I talk with serial entrepreneur, Scott Gerber, founder of the Young Entrepreneur Council (YEC), internationally syndicated columnist, and the host of Founders Forum on Inc.com and author of ”Never Get a “Real” Job". Scott's invite-only organization attracts some of the world's most successful young entrepreneurs in the world under 40 who generate at least $1 million in sales or financin...
GE Ep 19 [2014]: : Oliver Emberton On How He Became A Top Quora Contributor With Over 4.93 Million Views 16.01.2018 46:16
Join me as I talk with Silktide founder Oliver Emberton. Oliver started his company on the cusp of graduating from University at 21-years old with £14,000 in debt and no clue what he was doing with his life. He spent nearly a decade building up the largest design business in his city only to switch gears at the peak of his success and turn it into a software agency instead. Oliver is also prolific...
GE Ep 179 [2016]: How SkyBell Went from Zero Investment Dollars to Raising $100,000 in 5 Days on Indiegogo 14.01.2018 38:54
Hey everyone, in today's episode I share the mic with Andrew Thomas, co-founder of SkyBell, which is a startup pioneering a Wi-Fi-enabled video doorbell that allows people to monitor and open the door with their smartphone. In this interview we talk about the future of innovation, how SkyBell went from a company that nobody wanted to back to a earning a 9-figure valuation, why you can’t go after t...
GE Ep 17 [2014]: The Sales Process that Grew EchoSign to $100M in Revenues with Jason Lemkin 10.01.2018 52:30
Today's interview features EchoSign Co-founder and CEO Jason Lemkin, who built EchoSign's annual revenues to over $100 million and sold it to Adobe. He's now a Managing Director at Storm Ventures, a top business contributor on Quora, and writes a wildly popular software-as-a-service blog, SaaStr, reaching 500,000 visitors every month. Even while a corporate VP of Adobe, Jason knew he wanted to sh...
GE Ep 16 [2014]: 23 Year Old AdStage CEO Sahil Jain's Background Will Blow Your Mind 09.01.2018 36:15
Learn about how Sahil Jain dropped out of high school to work at Yahoo! at age 17 and then college to work at AOL and then eventually go on to co-found two technology startups. Here's the thing - he's only 23. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review h...
GE Ep 175 [2016]: How Landon Ray Took ONTRAPORT from a Dozen Customers to 1,000 Customers in Just 2 Months 06.01.2018 36:43
Hey everyone, in this episode, I share the mic with Landon Ray, founder and CEO of ONTRAPORT, which is an award winning, all-in-one business and marketing automation platform that removes the burden of technology for small businesses and entrepreneurs. Listen as we discuss how he went from day trader to entrepreneur, why losing one business resulted in building a new, better business, how he took...
GE Ep 174 [2016]: SEO Expert Glen Allsopp Talks About How Your Brand Can Still Win at SEO Today 05.01.2018 36:49
Hey everyone, in this episode, I interview SEO expert Glen Allsopp of ViperChill, which is a blog that covers viral marketing, SEO and blogging advice. Glen has been doing this for a very long time and he's willing to talk about the things that most people aren't, especially regarding startups where people seem to neglect SEO and think about paid advertising all the time instead. Listen as we dis...
GE Ep 15 [2014]: Amy Balliett On Using Infographics To Drive Business Growth 04.01.2018 32:45
Amy built a $2 million dollar business creating infographics for businesses. Learn about how infographics can help propel your business growth online in this fascinating discussion. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Eve...
GE Ep 14 [2014]: Raven Tools Co-founder Jon Henshaw on How To Acquire Your First Users With Participation Marketing 03.01.2018 57:05
Today's interview is with Raven Tools co-founder Jon Henshaw. Jon's company made the transition from a service based company to a SaaS product and talks about the challenges he faced while making the pivot. You'll learn about what participation marketing is and how you can acquire your first 300 users by doing it. Lots more in this episode - enjoy! Click here for show notes. Leave Some Feedback: W...
GE Ep 13 [2014]: Wistia CEO Chris Savage On Using Frugality To Increase Your Business' Runway 02.01.2018 33:18
Today’s interview is with Wistia CEO Chris Savage. Learn about how he hacked his spending habits to extend Wistia’s runway and why t-shirts are still a valid marketing tactic. You’ll also learn about the direction in which video is going and why it’s important to be using video as part of your content marketing strategy today. Click here for show notes. Leave Some Feedback: What should I talk abou...
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