Eric Siu

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Author

Eric Siu

Category

Business

Podcast website

www.levelingup.com

Latest episode

Jul 9, 2026

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Episodes

What You Need On Your Resume to Get a 6-Figure Marketing Job 10.03.2020

Are you trying to land a 6-figure marketing job? Tune in to hear Eric Siu reveal what he (and other CEOs) like to see when scanning a resume.  Apply these tips to your job application process and you will not be disappointed. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below...

Why It's Important to Incorporate Love in Everything You Do 09.03.2020

Hey everyone! Today, I share the mic with Kamal Ravikant, a VC, author, mountain climber, and has served in the army!  We are lucky enough to have him on the show to share some of his wisdom about the startup game and beyond. Tune in to hear Kamal’s fascinating life story, why he decided early on in his career that he preferred starting companies rather than joining someone else's vision and how h...

How Jason VandeBoom Scaled His Small Team to Become a $70M+ Company 08.03.2020

Hey everyone! Today I share the mic with Jason VandeBoom, founder of ActiveCampaign. ActiveCampaign is a customer experience automation platform that has been around for over 15 years! Tune in to hear Jason give insight on how to scale a team at a small company, where to find outside funding and how he was able to find the right product-market fit, which led to ActiveCampaign’s long-term success....

How Intercom Solved the Problem of Communicating with Customers 07.03.2020

Hey everyone! Today, I share the mic with Des Traynor, Co-Founder and Chief Strategy Officer at Intercom. Intercom solves a problem that many companies grapple with – how to communicate with and support their customers who need quick feedback while they are busy using an application. Tune in to hear Des explain what makes Intercom different from their competitors’ products, what they learned from...

The Highest Paying Digital Marketing Skills in 2020 06.03.2020

Are you working towards making six figures as a marketer? Tune in to hear Eric Siu explain what digital marketing skills you should master if you're looking to land a high-paying marketing job. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If...

How To Do Content Marketing The Right Way in 2020 05.03.2020

Is your content marketing strategy not working? Are you spinning your wheels making sales content that nobody is seeing? Digital marketing is changing so fast in 2020 it's hard to keep up. Tune in to hear Eric Siu share his powerful content marketing tips that enable his small team to produce tons of content - across multiple platforms. Click here to watch the full YouTube video  Leave Some Feedba...

How To Get A High Salary Marketing Job in 2020 (Guaranteed) 03.03.2020

Can you earn six figures in marketing? Absolutely! There's a different mindset required to land a high paying job in marketing. Tune in to hear Eric Siu share his favorite tips on starting a marketing career, plus how to become indispensable. You'll have to put in a lot of work and gain some experience, but if you get to this level, finding a position that pays you top dollar should be no problem....

How to Plan Strategic Growth For Your Company 02.03.2020

Hey everyone!  Today, I share the mic with Jay Baer, someone who has been in digital marketing since it was invented.  Having been there since the start, his insights and expertise that come with 26 years of experience are unrivaled. He has not only started five multi-million-dollar companies from scratch, but is also the host of four podcasts and the author of several best-selling books. Tune in...

How to Market a Unique Product When There's No Current Product-Market Fit 01.03.2020

Hey everyone! In today’s episode, I share the mic with Hubert Palan, the Founder and CEO of productboard, a product management system that helps you understand what users need, prioritize what to build and rally everyone around your roadmap. Tune in to hear how productboard winning the TechCrunch Startup Battlefield competition helped the company skyrocket, Hubert’s advice for those who want to cr...

How Writing a Book Can Accelerate You Past Your Competition 29.02.2020

Hey everyone! In today’s episode, I share the mic with book marketing genius and author Dave Chesson, Founder of Kindlepreneur and Publisher Rocket. Tune in to hear some of the pitfalls Dave sees with new authors, strategies you can take you to the next level and the kind of credibility that writing a book can give you to skyrocket your professional career. Click here for show notes and transcript...

How To Double Your Sales With These Unconventional Tactics 28.02.2020

Are you using generic cold email outreach scripts and tired of not getting results? Tune in to hear Eric Siu share some of his favorite sales strategies that will help you close more deals and get your dream customers. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did y...

How To Grow A Podcast to 1 Million Monthly Downloads 26.02.2020

If you have a podcast, or are thinking of starting one, and want to grow to 1 million monthly downloads, this episode is for you. Tune in to hear Eric Siu share his strategies on growing a podcast audience.  These tips will help you sidestep a lot of the mistakes Eric made when starting his podcast and help you achieve record results. Click here to watch the full YouTube video  Leave Some Feedback...

How We Make $1M A Year From Our Podcast 25.02.2020

Can you make money with podcasts? You bet!  Podcasts are a great source of revenue for creators and a great platform to advertise for brands. Tune in to hear Eric Siu share his strategies for how Marketing School and Leveling Up podcasts are able to generate over $1M in revenue. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? ...

What Co-Founder of MarketMuse Has Learned From Working in the Content World for 20+ Years 24.02.2020

Hey everyone! Today, I share the mic with Jeff Coyle, co-founder and Chief Product Officer at MarketMuse, the industry-leading technology and methodology for content planning and evaluation via semantic relevance. Tune in to hear what Jeff has learned from working in the content world for 20+ years, how MarketMuse set up their determined their price points plus what two books recommends reading. ...

Why the Hub-and-Spoke Model Is the Most Effective Way to Drive Traffic to Your Website 23.02.2020

Hey everyone! In today’s episode, I share the mic with Jimmy Daly, the Marketing Director at Animalz, a content marketing agency. Tune in to hear why Jimmy believes the hub-and-spoke model is the most effective for driving traffic and boosting content engagement, how Animalz uses content marketing as their main source for leads and where most companies are missing the mark with content marketing....

How to Build and Scale Lasting Relationships with Your Customers 22.02.2020

Hey everyone! Today, I share the mic with Oli Bridge, the Head of Marketing at Bonjoro, a SaaS company that offers personalized one-on-one video messaging to allow businesses to easily connect with their customers. Tune in to hear Oli share how to effectively link your CRMs and ESPs, how Bonjoro can help you stand out from your competition and his advice on building and scaling relationships. Clic...

How to Get Started in Podcasting in 2020 (The Right Way!) 20.02.2020

Is it too late to start a podcast in 2020? No way!  There's never been a better time to create your own podcast. There is still plenty of opportunity to make a podcast and grow an audience. Tune in to hear Eric Siu share his top strategies to get your podcast started and set up for success. You'll also learn how to promote a podcast and how to scale your production efforts. Click here to watch the...

How I Bought My Company for $2 and Generated Over 8 Figures in Revenue 18.02.2020

Around 10 years ago, Eric took over a failing agency after buying it for $2.  A year past, the agency was down to one employee and the business was continuing to fail. Fast forward to today, that same agency is now making eight figures in annual revenue and thriving!  Tune in to hear how Eric was able to take over a failing company with no experience and turn it into something great. Click here to...

How Supermetrics Transformed From a One Man Show into a Multi-Million Dollar Company 17.02.2020

Hey everyone! Today, I share the mic with Mikael Thuneberg, CEO of Supermetrics, the number one reporting automation tool for PPC, SEO, social, and web analytics. Tune in to hear about the rapid growth of the company, how the business has stayed relevant and innovative in such a competitive market plus how Mikael found the right product market fit. Click here for show notes and transcript Leave So...

How FreshBooks Grew Their User Base to 20 Million Users 16.02.2020

Hey everyone! Today, I share the mic with Mike McDerment, the CEO and Founder of FreshBooks, an accounting solution that offers simple and innovative ways to handle your financial books. Tune in to hear Mike share how FreshBooks built their user base to 20 million users, the pricing model and growth rates that they use, and the particular moment that Mike felt his company might die! Click here for...

How Venture Harbour Uses Content Marketing and SEO as Their Two Main Customer Acquisition Strategies 15.02.2020

Hey everyone! Today, I share the mic with Marcus Taylor, the Founder and CEO of Venture Harbour, a modern-day holding company that helps build high-growth online businesses. Tune in to hear how Marcus started coding when he was 10-years-old and owned his first business by the age of 16, how Venture Harbour uses content marketing and SEO as their two main customer acquisition strategies and why the...

7 Fresh SEO Hacks That You Need To Try 13.02.2020

Are you looking for quick wins with your SEO strategies? SEO in 2020 is changing fast, the same search ranking tricks that used to work last year are old news. Tune in to hear Eric Siu share his favorite marketing hacks to boost your SEO like crazy. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter ...

How To Do SEO The Right Way in 2020 12.02.2020

Are you missing out on traffic to your website because SEO is changing too fast? Don't worry! You can still take advantage of the latest SEO trends for 2020 with some simple tweaks. Tune in to hear Eric Siu share his favorite SEO strategies for 2020, how to bullet proof your website for SEO and the changes in ranking for the top results in Google. Click here to watch the full YouTube video  Leave...

Is TikTok Relevant for Business? 11.02.2020

TikTok is all the rage in 2020, but is it actually relevant for growing your business? Tune in to hear Eric Siu take a deep dive into why he believes TikTok will be a major player in the advertising market for years to come. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below....

How to Mix Creativity With Critical Thought 10.02.2020

We are very excited to have Chase Jarvis joining us today, the founder and CEO of CreativeLive. The company’s goal is to take a fresh approach to education and help leaders, visionaries, and professionals to access the wealth of information and skills required to flourish in an ever-changing environment. Tune in to hear how their aiming to translate complex philosophical ideas into soft skills tha...

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