Taylor Petrinovich & Kelley Gilster | The Level Up Co.

LEVEL UP: A Wedding Photography + Videography Podcast

Business EN ↓ 268 episodes

Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices. Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry. Learn the ins and outs of the luxury market, how to align your brand within it, and become ful...

Author

Taylor Petrinovich & Kelley Gilster | The Level Up Co.

Category

Business

Podcast website

www.thelevelupco.com

Latest episode

Jul 7, 2026

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Episodes

222: How to create artistry that stands the test of time 29.07.2025

What if the only thing standing between you and the next level of your business is the fear of getting it wrong? In this episode, Kelley's reflecting on 15 years of creative work and what she wishes she had known earlier. She's talking about the shifts that actually moved the needle, the old habits she's ready to leave behind, and the creative pivots that helped us build a wedding b...

221: Pre-Wedding Habits For Success 22.07.2025

This episode is a rebroadcast from the archives, and honestly, it might be just what you need to hear right now. If you ever feel like wedding mornings are chaotic, your energy is off, or you walk in feeling rushed instead of grounded, this one is for you. We are talking about pre-wedding habits, routines, and mindset shifts that help you show up as the calm, confident, and elevated version of you...

220: Finding Inspiration in the Luxury Wedding Market 15.07.2025

This week, we’re bringing back one of our most-loved episodes and for good reason. If you’ve ever wondered what it really looks like to scale from shooting budget weddings to booking luxury destination clients, this one’s for you. In this replay, we dive into the exact mindset shifts, pricing pivots, and relationship-building strategies that helped this creative go from starting her business at 19...

219: Slowing Down Without Falling Behind 08.07.2025

If you’ve ever felt like you’re behind or like everyone else is doing more than you this summer, this one’s for you. In this candid conversation, we’re giving you a peek behind the scenes of what life and business actually look like right now, because real success isn’t always hustle and picture-perfect productivity. Sometimes it looks like slowing down, shifting gears, and giving yourself permiss...

218: Three Reasons Why You Need to Join a Networking Community 01.07.2025

If you’ve ever felt like you’re on an island trying to build your business alone, this episode is your sign to stop white-knuckling it. We’re diving into the real reasons why community and connection are essential if you want to grow, sustain momentum, and actually enjoy the process along the way. Inside, we break down why building relationships is one of the most overlooked strategies in the wedd...

217: The Key to Building Relationships That Actually Lead to Referrals 24.06.2025

f you’ve ever felt like you’re doing everything right- posting, sharing, creating, but still not seeing the kind of referrals you want? This episode is for you. We’re pulling back the curtain on the real reason referrals happen inside the wedding industry (hint: it’s not just about having pretty work). We talk about the relationships that actually move the needle, the kinds of connection strategie...

216: Simple Shifts You Can Make in How You Shoot to Appeal to a More Luxury Clientele 19.06.2025

There comes a point in your creative business where doing “more” isn’t the answer—working longer hours, booking more weddings, saying yes to every opportunity. If you’re feeling stretched thin or creatively uninspired, it might be time to shift your strategy. In this episode, we’re breaking down the simple (but powerful) shifts you can make behind the camera that instantly elevate your work and sp...

215: Why Imperfection Can Make You a Better Wedding Creative 10.06.2025

If you’ve ever second-guessed your work, held back from trying something new, or felt the pressure to deliver perfection in every frame, this episode is for you. We’re diving into the art of embracing imperfection in your wedding films and how leaning into raw, honest moments (yes, even the ones with tricky lighting or imperfect angles) can actually elevate your work and serve your clients better....

214: What We’ve Learned From Being Ghosted 05.06.2025

Have you ever wondered why some creatives seem to book effortlessly while others are left staring at an inbox full of ghosts? In this episode, we’re pulling back the curtain on one of the most frustrating parts of running a wedding business, getting ghosted. We’re diving into what’s really going on when a client doesn’t respond, what it might be saying about your brand, and how small shifts in you...

213: Upselling Without the Ick 31.05.2025

Let’s talk about making more money without booking more weddings. In this episode, we’re breaking down how upsells can completely shift your income potential without adding more work to your calendar. And no, we’re not talking about sleazy, awkward, salesy tactics that make you feel gross. We’re talking about value-driven offers that feel like a service, not a pitch. This is about knowing your wor...

212: Building a Sustainable Business in a Season of Change w/ Anna Lord 20.05.2025

Sometimes the biggest seasons of growth come from the hardest chapters of life. In this episode, we sat down with the incredibly honest and grounded Anna Lord to talk about what it really looks like to evolve your business while navigating personal change—moving cities, processing grief, shifting priorities, starting a family… and doing it all without losing momentum. We talked about letting go of...

211: Average is Taken 13.05.2025

There’s a reason your business feels like it’s hitting a ceiling—and spoiler alert: it’s not your talent. It’s that you’re still playing by rules that don’t serve the next level you’re aiming for. In this episode, we’re digging into the uncomfortable (but necessary) truth: average is already taken. If you’re still trying to blend in or wait for the perfect moment to make your move, you’re going to...

210: What This $1 Billion Business Owner Taught Me 10.05.2025

Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind There’s a reason we can’t stop talking about Taylor Swift—and no, it’s not just the music. It’s the evolution. The reinvention. The unapologetic confidence. In this episode, we’re breaking down what creatives like us can learn from someone who’s mastered the art of owning her...

209: Luxury Isn’t Luck: What High-End Creatives Are Doing Differently 29.04.2025

Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind It’s not just the portfolio. It’s not just the price tag. And it’s definitely not just the gear. If you’ve been wondering what actually sets luxury photographers and filmmakers apart from everyone else—this episode is your invitation to pull back the curtain and find out. In t...

208: Working More Isn't the Flex You Think It Is 24.04.2025

Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind You didn’t start this business to feel overworked, underpaid, and creatively drained. But somehow, between booking too many weddings and saying yes to everything, you’ve found yourself stuck in the cycle. If you’ve ever thought, “I love what I do… but I can’t keep doing it lik...

207: Building Your Brand Beyond Your Local Market 15.04.2025

Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind 🚀 In this episode of The Level Up Podcast, Taylor Petrinovich and Kelley Gilster sit down with Skylar Ball to share the exact strategies that helped him break through pricing plateaus and start booking luxury weddings. If you've ever felt stuck at the $5,000 mark or stru...

206: From flower shop owner to world-renowned designer w/ Birch Event Design 13.04.2025

Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind Breaking into the luxury wedding market isn’t just about booking high-profile clients or creating jaw-dropping visuals—it’s about building genuine connections, showing up with integrity, and making a lasting impression that keeps your name at the top.  Save your seat inside ou...

205: How to Quickly Stand Out and Succeed in the Wedding Industry 04.04.2025

Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind In this episode, we’re diving into the rapid rise of Will Whiteley—a wedding videographer who went from zero to a fully booked $6K+ brand in just 13 months. Yep, THIRTEEN. From saying “yes” to every opportunity, to refining his client experience, to showing up in a suit and bo...

204: The Key to Raising Your Prices Without Sacrificing Demand 25.03.2025

Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind Breaking into the luxury wedding market isn’t just about raising your prices—it’s about building a brand that attracts high-end clients effortlessly. In this episode, we sit down with Britt of Caleb and Britt Photography, who took a leap of faith, restructured her business, an...

203: The Secret to Building a Luxury Wedding Brand—No Matter Where You Live 18.03.2025

Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind Breaking into the luxury wedding market isn’t just about talent—it’s about strategy. In this episode, we sit down with Tommy Kirkpatrick, a wedding filmmaker who skyrocketed his business in just a few months by shifting his mindset, refining his brand, and positioning himself...

202: The Unexpected Key to Booking High-end Clients 11.03.2025

Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind f you’ve ever wondered why some photographers and filmmakers seem to land all the premium bookings (even when their work isn’t better than yours), this episode is for you. Spoiler alert: It’s not just about having mind-blowing work — it’s about brand alignment. In this episode...

201: What Wedding Planners Wish You Knew 04.03.2025

If you’ve ever felt stuck trying to break into the luxury wedding market, this episode is for you. This week’s guest, luxury wedding planner Lindsay Landman, is sharing exactly what top planners look for in photographers and filmmakers and the common mistakes that could be holding you back. Sign up for The Luxury Wedding Playbook: https://thelevelupco.com/playbook Spoiler: It’s not just about tale...

200: From Burnout to Breakthrough: How to Scale Your Business & Reclaim Your Freedom 25.02.2025

Struggling to scale your creative business while staying inspired? In this episode, we’re diving into the exact strategies that will help you free up time, maximize revenue, and build a business that fuels your creativity instead of draining it. We’re breaking down the mindset shifts that separate struggling creatives from thriving entrepreneurs, how outsourcing the right tasks can unlock explosiv...

199: When a Business Feels Like a Hobby: How to Shift Into Success Mode 18.02.2025

Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share what do to when your business feels more like a hobby and how to shift it into success mode!  What You'll Learn: ✔️The benefits of setting a dedicated time to work inst...

198: How to identify when you’ve outgrown your market 14.02.2025

Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share exactly how to identify when you've outgrown your current market and how to have the confidence to scale to that next level. What You'll Learn: ✔️ How uncomfortabl...

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