Taylor Petrinovich & Kelley Gilster | The Level Up Co.

LEVEL UP: A Wedding Photography + Videography Podcast

Business EN ↓ 268 episodes

Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices. Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry. Learn the ins and outs of the luxury market, how to align your brand within it, and become ful...

Author

Taylor Petrinovich & Kelley Gilster | The Level Up Co.

Category

Business

Podcast website

www.thelevelupco.com

Latest episode

Jul 7, 2026

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Episodes

272: How Do You Actually Balance Business and Life? 07.07.2026

There are some conversations that are just too good to keep behind closed doors. In this special episode, recorded live at Hybrid Conference, we're answering real questions from wedding photographers and filmmakers who are navigating the same challenges you probably are. From posing plus size couples with confidence, to creating better work-life balance as a business owner, to staying consist...

271: Build a Business That Supports Your Life w/ Shauna and Jordan 30.06.2026

Success in business is rarely about one big breakthrough. More often, it's the result of hundreds of small decisions, years of consistency, and a willingness to keep growing long after you've figured out the basics. In this episode, Kelley sits down with Shauna Cooney of Shauna & Jordan Photography to talk about the journey of building a business alongside your spouse, navigating the...

270: Am I the A**hole??? 23.06.2026

What happens when a wedding photographer walks off the job? Or when a photographer shows up to a wedding dressed completely inappropriately? Or when a client demands their gallery while their photographer is grieving the loss of a parent? In this episode, we're trying something completely different. We dove into some of the wildest wedding industry stories we could find and gave our honest ta...

269: The Art of Building Legacy Clients w/ Steve Moore 16.06.2026

Most wedding professionals spend years trying to figure out how to stand out. They tweak their websites. They refine their portfolios. They spend hours creating content. But often the thing that creates the deepest connection with clients isn't another perfect image or beautifully curated post. It's you. In this episode, Kelley sits down with Steve Sinclair of Sinclair & Moore to tal...

268: We Asked Wedding Pros Their Biggest Questions. Here's What Came Up. 09.06.2026

What does it actually take to move from the middle market to the luxury market? In this special live Q&A episode recorded at Hybrid Conference, we sit down with wedding photographers and filmmakers from across the country to answer some of the biggest questions about growing a profitable, sustainable business. We cover everything from creating a luxury client experience and building stronger p...

267: AI Is Changing the Wedding Industry 02.06.2026

What if the thing holding your business back isn’t your talent… but your workflow? 👀 In this episode, we’re sitting down with wedding photographer turned tech founder James Broadbent, the creator of Narrative, to talk about AI, business growth, workflow optimization, and how photographers + filmmakers can stop spending countless hours stuck behind a computer and start creating more freedom in the...

266: An Honest Conversation About Shooting Celebrity Weddings w Samm Blake 26.05.2026

In this episode, we’re sitting down with internationally recognized wedding photographer Samm Blake to talk about what it really takes to build a long-term, creatively fulfilling career in the luxury wedding industry. From shooting her first wedding for $500 and losing money on the job to now starting at $40,000 per wedding, Sam shares the mindset shifts, creative risks, and intentional decisions...

265: The Wedding Industry Is Evolving… Are You? 19.05.2026

Today on The Level Up Podcast, we’re answering your questions straight from Hybrid Co. and diving into everything from networking at luxury events, building real connections in the wedding industry, handling pricing pushback, creating an elevator pitch that actually reflects your brand, and knowing when it’s time to diversify your income beyond weddings. One of the biggest mindset shifts we’ve lea...

264: Your Team is Your Biggest Asset 12.05.2026

Your business can only grow as far as your team can carry it. In this episode, we’re diving into what it actually looks like to build a high-level team that supports your growth, elevates your client experience, and allows you to show up at your highest creative level. Because the truth is, your second shooters, your assistants, your team… they are not just extra hands. They are a direct reflectio...

263: How One Yes Turned into 30k 05.05.2026

We’re recording live from Hybrid in Charleston, and this conversation turned into a real, honest look at what it actually takes to grow in today’s wedding industry. From the power of getting in the room and building real relationships, to the behind-the-scenes decisions we’re making as we head into the 2026 season, this one is packed with perspective shifts that can change the trajectory of your b...

262: Closed Mouths Don't Get Fed 28.04.2026

In this episode, we’re unpacking one of the simplest but most overlooked shifts you can make in your business. Start saying what you actually want. The bookings you’re after. The markets you want to step into. The rooms you want to be in. Because the moment you speak it, things start to move. We talk about what it looks like to go from waiting… to taking action. From playing small… to actually put...

261: Luxury Clients Notice This Immediately 21.04.2026

What actually separates a luxury wedding brand from everyone else charging less? Spoiler: It is not just prettier work. In this episode of The Level Up Podcast, we are breaking down the real differences between standard service and true luxury hospitality by pulling examples from our own experiences with Disney VIP tours, five-star hotels, and other high-end brands outside the wedding industry. Be...

260: How Hanging Out With Industry Friends Earned Me $34k in December 14.04.2026

If you’ve ever wondered what actually happens inside rooms like Engage! Summit and whether they are really worth it, this episode is a full, honest debrief. We’re taking you behind the scenes of three days spent surrounded by some of the top planners, designers, photographers, and filmmakers in the luxury space and sharing what actually matters once you’re in the room. Because yes, the details are...

259: Rethinking Instagram Ads 07.04.2026

We recorded this episode in the car on the way to Santa Barbara, and it turned into a conversation that completely shifted how we think about marketing. For the longest time, we believed ads were for mainstream businesses. Not luxury. Not high-end. But what if we were wrong? In this episode, we’re unpacking how ads actually fit into the luxury market, why brands like Chanel still use them, and how...

258: Must Haves for Wedding Photographers and Filmmakers 31.03.2026

In this episode, we’re back in the car for another Car Chats… which means it’s a little unfiltered, slightly chaotic, and honestly just feels like you’re sitting in on one of our real-life conversations. And today, we’re talking about the things we genuinely can’t live without as wedding creatives. Not the obvious gear… but the small, often overlooked things that make your days smoother, your clie...

257: The Brutal Truth About Why You’re Not Growing Faster 24.03.2026

In this episode, we’re doing something a little different. We’re recording together from the car for episode two of our Car Chats series… slightly unhinged, a little all over the place, but still packed with the kind of conversations we know you actually need to hear. And today, we’re diving into a concept that has shaped so much of our growth over the years… the idea of “overpaying” in your busin...

256: One Risky Text Message Changed Everything 17.03.2026

In this episode, we’re doing something a little different. We’re recording together from the car for the very first time as we kick off a brand new series on the podcast: Car Chats. And to start things off, we’re sharing the story that so many people in our community have asked us about… how Level Up actually began. The truth? It didn’t start with a big strategy session or a perfectly mapped out b...

255: Become the 2.0 Version of Your Brand 10.03.2026

Many wedding photographers and filmmakers hit a frustrating ceiling in their business. Your work is strong. Your clients love you. But somehow… your pricing, bookings, and growth feel stuck. In this episode, we sit down with Chicago wedding filmmaker Kyrie Copeland to talk about the mindset shifts, branding changes, and business strategies that helped her raise her average booking from around $3,5...

254: From $7.5K to $15K What Changed Their Wedding Photography Business 03.03.2026

So many wedding photographers and filmmakers believe there’s a ceiling on their income. That $7,500 packages are “just how it is.” That planners are gatekeepers. That luxury clients aren’t for them. In this episode, we sit down with Alyssa and Matt, a husband-and-wife photography team who shattered that belief. They went from hoping for a $7,500 booking to landing a $15,000 wedding before Mastermi...

253: If Your Wedding Business Isn’t Growing, It’s Time to Prune 24.02.2026

We can shoot more. We can post more. We can work harder. But if we never refine what we’re building, growth eventually stalls. A rose garden doesn’t flourish just because it gets sunlight and water. It flourishes because it’s pruned with intention. The same is true for your wedding photography or filmmaking business. In this episode, we’re talking about what it actually takes to elevate: archiving...

252: Community Matters More Than You Think 17.02.2026

We can work hard. We can set big goals. We can stay consistent. But if we’re constantly sharing those goals with people who doubt us, downplay them, or don’t understand them, it slowly chips away at our confidence. We are the product of the energy around us. In this episode, we talk about building a business village that pushes us forward instead of pulling us back. Because wedding photographers a...

251: Why You’re Stuck (Hint: You’re Playing Too Small) 10.02.2026

So many creatives set goals that feel safe. Goals that won’t rock the boat. Goals that guarantee you won’t fail… but also won’t grow. In this conversation, we’re unpacking how playing small quietly limits your income, your opportunities, and your confidence—and what actually happens when you decide to aim higher. We talk through real examples of saying yes before you feel ready, making strategic m...

250: How to Build Momentum & Why You Need it to Succeed 03.02.2026

In this episode of The Level Up Podcast, we talk about what momentum really looks like at different stages of business and why the strategies that once worked stop working as you raise your prices and take on fewer weddings. The goal isn’t to stay busy. It’s to stay growing. We break down the shift from volume based momentum to intentional momentum. Why fewer weddings require more strategy. Why co...

249: Why Being Fully Booked Isn’t the Goal for Wedding Creatives 27.01.2026

So many photographers and filmmakers are doing all the “right” things and still feel stuck. You’re booked, but not excited. Busy, but not progressing. Your goals feel safe. Too safe. And more often than not, that safety is rooted in fear. Fear of saying no. Fear of raising prices. Fear of outgrowing the market you’re in. Fear of believing you’re capable of more. In this episode, we talk about the...

248: Unhinged Client Requests & Wedding Industry Truths No One Talks About 20.01.2026

In this episode, we are pulling back the curtain on the wedding industry and share the real conversations that usually only happen behind the scenes. From unhinged client requests and early-career mistakes to red flags, pet peeves, and the boundaries that actually protect your creativity and your income, this episode is equal parts honest, educational, and entertaining. We’ve both been there. Sayi...

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