Let's Talk Pricing Podcast

Pricing isn’t just about numbers. While models, margins, and optimization often take center stage, the most powerful forces shaping pricing decisions are human—how customers perceive value, how decisions are made, and what ultimately drives willingness to pay. In this episode of Let’s Talk Pricing , we’re joined by Jenny Millar, Founder and CEO of Untapped Pricing and co-author of The Pricing Spri...

Guest: Josh Bardell, Principal of Global Industries, Conga Many pricing organizations have historically optimized around one objective: winning the deal. But as technology, buying behavior, and data capabilities evolve, leading companies are beginning to rethink what pricing success actually looks like. In this episode of Let’s Talk Pricing , Josh Bardell joins Kevin Mitchell to explore how AI-pow...

Many pricing professionals don’t struggle because their analysis is wrong — they struggle because their insights don’t travel. In the first new episode of 2026, Kevin Mitchell sits down with Claire Wang, pricing strategist and influence expert, to explore the shift from technical excellence to strategic influence. Pricing teams are often analytically strong. They build rigorous models, validate as...

In this special episode of Let’s Talk Pricing , PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. From shifting market dynamics and rising complexity to the growing influence of AI, data, and cross-functional leadership, Kevin explores how pricing roles, expectations, and capabilities are evolving in real time. Looking ahead, he shares his perspectiv...

In this episode of Let’s Talk Pricing , PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer , to explore how AI and analytics are transforming retail pricing across Europe and beyond. With nearly two decades of experience in retail, Kiran shares his perspective on how automation, data, and ethical AI are reshaping the way pricing teams forecast demand, manage pr...

What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing , PPS President Kevin Mitchell sits down with Christina Wirth, CPP, Managing Director and Head of Pricing & Commercial Enablement at KPMG US, to explore what it really means to “forget what you knew about pricing.” With over 20 years of experience driving pricing transformation across...

In this episode of Let’s Talk Pricing , host Kevin Mitchell (President of PPS) sits down with Patience Mutiso, MBA, CPP , Partner in Strategy, Pricing, and Revenue Growth Management at Elladon Consulting Services and a member of the PPS Board of Advisors. With over 30 years of experience helping businesses “get value right,” Patience shares her insights on building sustainable pricing capabilities...

In this episode of Let’s Talk Pricing , host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee , who will be speaking at this year’s Fall Conference. Jeet shares his vision for the “bionic pricing team”—where human judgment and AI-driven insights combine to unlock stronger performance, protect margins, and transform the way pricing teams partner across the business. 🎙️ Key topics inclu...

In this episode of Let’s Talk Pricing , host Kevin Mitchell (President of PPS) sits down with Dr. Michael Wu, Chief AI Strategist at PROS and one of the most respected voices in AI and pricing. Together, they explore how artificial intelligence is reshaping pricing strategy, from the rise of intelligent agents to the human skills that will matter most in an AI-driven world. Dr. Wu explains what’s...

Artificial Intelligence is no longer just hype—it’s here, reshaping how companies think about pricing. In this episode of Let’s Talk Pricing , George Boretos, CEO of FutureUP and recognized Top 50 Thought Leader in AI, joins us to explore how predictive AI is already transforming pricing decisions and why now is the time for first movers to act. We cover: The “AI in Pricing Paradox” and why timing...

As a preview of his upcoming live workshop Pricing & Sales Leadership: Bridging the Gap , Ebrahim Elebiary, CPP, joins PPS Director of Marketing & Key Accounts Angie Jackson for a candid conversation on what it takes to lead beyond the numbers. Hear how pricing professionals can align with sales, communicate value, and build the influence needed to drive measurable impact.

In this episode of Let’s Talk Pricing , PPS President Kevin Mitchell sits down with Ron Baker and Ed Kless , co-founders of THRESHOLD and two of the most influential voices on value, transformation, and enterprise. Together, they explore the big ideas behind their latest collaborative work, A Revelation for the Transformation Economy —including why they believe we’re entering a new economic era, h...

Guest: Mark Gilham, Vice President, Global Advisory at Enable In this episode of Let’s Talk Pricing , Kevin Mitchell sits down with Mark Gilham to unpack how pricing leaders can elevate their role from tactical execution to true profit strategy. Mark shares why tariff-driven pressures are reshaping pricing conversations, how pricers can build and keep influence in the boardroom, and where Generati...

In this episode of Let’s Talk Pricing , PPS President Kevin Mitchell sits down with Ebrahim ElEbiary, CPP, and PPS Director of MarCom & Key Accounts Angie Jackson for a candid conversation about women in leadership—both in pricing and beyond. Inspired by a discussion at our Dallas event, the conversation explores leadership styles, the importance of “owning your narrative,” and how women leade...

In this special solo episode of Let’s Talk Pricing , PPS President and show host Kevin Mitchell recaps our Spring 2025 Conference in Dallas. Kevin reflects on standout sessions, key themes, and the energy that filled the room from start to finish. Whether you joined us in Dallas or followed along from afar, this episode brings you behind the scenes of what made this event so powerful. Tune in to h...

In this episode of Let’s Talk Pricing , PPS President Kevin Mitchell is joined by Jeet Mukherjee, Chief Strategy Officer at Holden Advisors and co-author of Pricing with Confidence . With over 25 years of experience, Jeet shares how leading firms protect margins, stay aligned across teams, and respond to tariff-related volatility with pricing strategies rooted in value—not fear. You’ll learn: ✅ H...

Perfectionism can be a hidden roadblock for pricing professionals—slowing down decisions, increasing stress, and holding back innovation. In this episode of Let's Talk Pricing, we’re joined by Janelle Villiers—author, coach, and founder of Janelle Villiers Partnerships—to explore how to break free from toxic thinking, shame, and imposter syndrome. Tune in to learn:• How perfectionism shows up in p...

In this episode, we're joined by Juan Echeverr i , Head of RGM & Commercial Planning at Holcim LATAM , and Laurent Dosogn e , Co-Founder and Senior Consultant at NEXO Consulting to discuss their upcoming workshop at PPS profitABLE: Dallas — "Develop Your Revenue Growth Management Framework in 1 Day!" They break down the critical pillars of Revenue Growth Management (RGM) and shar...

In this episode of Let’s Talk Pricing , host Kevin Mitchell sits down with DeAnn Hammer, Global Pricing Operations Director at 3M and keynote speaker at PPS profitABLE: Dallas. With nearly three decades of experience in marketing, product development, and pricing, DeAnn shares insights from her upcoming keynote: “Price Management: The Art of NOT Setting It and Forgetting It.” Learn why ongoing pri...

In this episode of Let’s Talk Pricing , Kevin Mitchell is joined by Andres Gonzalez, a seasoned pricing leader with over 11 years of experience in e-commerce and banking. Andres currently heads Pricing & Analytics and Pricing Intelligence teams, leading more than 15 high-performing professionals. Together, they dive into the essential elements of building strong pricing teams—from critical ski...

How can businesses leverage pricing analytics to optimize profitability at every stage of the customer journey? In this episode, Kevin Mitchell sits down with Fred Puech, founder of Keenalytix, to explore the key pricing touchpoints—everyday pricing, promotions, and loyalty programs—and how companies can use data-driven strategies to enhance revenue. Fred shares insights from his 15+ years of expe...

In this episode of Let’s Talk Pricing , PPS President Kevin Mitchell sits down with Matthew Knaggs , Senior Business Value Lead at Zilliant, to explore the evolving relationship between AI and human expertise in pricing. As AI continues to reshape pricing strategies, where do human pricers fit in? Matt shares insights on how strategic thinking and interpersonal skills can enhance AI-driven decisio...

Pricing power isn’t just about the numbers—it’s about execution. And when it comes to defending value and preventing unnecessary discounts, your pricing strategy is only as strong as your sales team’s ability to uphold it. In this episode of Let’s Talk Pricing , PPS President Kevin Mitchell is joined by Lori Rybaski and Travis Umpleby of Holden Advisors to explore how companies can equip their sal...

Lydia M Di Liello, CEO and founder (with more than 25 years of business leadership, supply chain and global pricing expertise) delivers exceptional results through Strategy, Process, and Technology. Leveraging a career at General Motors and b to b manufacturing in Supply Chain and Pricing management, client profitability typically increases from 15%-300% in as little as six months. Client engageme...

Machine learning has long enhanced pricing, but distinguishing Generative AI's practical applications from hype is challenging. To identify true GenAI opportunities, practitioners should consider: (1) untapped unstructured data sources for price decisions; (2) areas for content automation to enhance pricing; (3) uses for engaging chatbots to improve pricing processes. Stephanie Yee is a Partner at...