Let's Talk Marketing w/NDUB

One of the biggest questions Nathan receives comes around a lack of conversion from digital channels. Building the top, middle, and bottom funnels have been covered in previous episodes. This episode is for those potential customers who still need nurturing and good timing. Host: Nathan A Webster Watch the Podcast on YouTube ! LinkedIn |  Instagram | Twitter | NDUB Brand    Download and subscribe...

On rare occasions, Nathan talks about current events and marketing mishaps. Today, we have one of those moments thanks to Twitter. As Twitter has been rebranded to 'X', Nathan said, " this is why I don't focus on marketing trends." Enjoy the show! Host: Nathan A Webster Watch the Podcast on YouTube ! LinkedIn |  Instagram | Twitter | NDUB Brand    Download and subscribe on Audible, Google, iHeartR...

Nathan has seen an uptick in clickbait promotion, so he wanted to chop it up on the podcast. Clickbait marketing schemes are tactics, short-term processes used to encourage users to click on a link by using compelling or misleading (eg, fake) headlines. Tell him what you think by emailing info@nwebsterllc.com .  Host: Nathan A Webster Watch the Podcast on YouTube ! LinkedIn |  Instagram | Twitter...

Enjoy Pt 2! Réland Logan has joined us again from her hiatus, and she's ready to drop those diamonds in a two-parter. One of the most important issues of B2B companies is earning an ROI on their marketing, especially their social media. Follow along and check out Rae's site, https://graydigitalmktg.co/ .  Host: Nathan A Webster Watch the Podcast on YouTube ! LinkedIn |  Instagram | Twitter | NDUB...

Réland Logan has joined us again from her hiatus, and she's ready to drop those diamonds in a two-parter. One of the most important issues of B2B companies is earning an ROI on their marketing, especially their social media. Follow along and check out Rae's site, https://graydigitalmktg.co/ .  Host: Nathan A Webster Watch the Podcast on YouTube ! LinkedIn |  Instagram | Twitter | NDUB Brand    Dow...

When Nathan heard his blunder on the 7 C's of Marketing, he laughed and said "now we have to make an whole episode about it." Here's the show and resources. Enjoy. https://www.digigeeks.co/blogs/7-c-s-of-digital-marketing https://ahrefs.com/blog/marketing-mix/ https://en.wikipedia.org/wiki/Marketing_mix#cite_note-Business_for_Higher_Awards-6 Host: Nathan A Webster Watch the Podcast on YouTube ! Li...

Carla Titus - Founder/CEO of Wealth & Worth Within is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and established businesses consulting experience. She is a fractional CFO who provides financial consulting and advisory services to business owners. Her priorities for their clients range from having growing profits, having cash in the bank, and p...

In PART 2... Entrepreneurship is a risk with the hope of freedom, fun, and prosperity. Unfortunately, that's a goal many individuals still need to achieve. One of burgeoning business owners' biggest mistakes is failing to implement key marketing principles in their startup. Host: Nathan A Webster Watch the Podcast on YouTube ! LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on...

Entrepreneurship is a risk with the hope of freedom, fun, and prosperity. Unfortunately, that's a goal many individuals don't achieve. One of burgeoning business owners' biggest mistakes is failing to implement key marketing principles in their startup. Make sure you listen to both episodes.  Host: Nathan A Webster Watch the Podcast on YouTube ! LinkedIn |  Instagram | Twitter | NDUB Brand  Downlo...

If you're in business to stay in business, you have to make sales. In order to make sales, you have to create a system to earn clients. That process is called lead generation. Follow along as Nathan breaks down a simple way to earn leads.  Host: Nathan A Webster Watch the Podcast on YouTube ! LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTun...

Nathan wanted to show others how they can use LinkedIn as a B2B (business to business) tool for lead generation and building their network. LinkedIn is a powerful tool without paying for its tools. Follow along to see how to use both for your business and professional outreach.  Host: Nathan A Webster Watch the Podcast on YouTube ! LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscri...

For key consulting moments, Nathan helps his clientele define their avatar. In particular, he teaches learning the psychographics of their prospective customers. Psychographics is excellent for understanding consumer behavior. That behavior includes attitudes, values, and interests.  Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHe...

The world of sales and marketing is constantly evolving, with new trends, technologies, and Nathan thought it was time to speak about using the new AI technology. In order to stay ahead of the competition, you have to adapt your marketing strategy and operations.  Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, So...

There's a saying, "You can pick my brain after you've paid the invoice." Well, Nathan is allowing you to pick his brain. Want to know about SEO, marketing strategy, and how to convert strangers to customers, schedule your appointment today and follow this link: https://calendly.com/ndubbrand/pick_my_brain .    Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscr...

Kent want to share his marketing and entrepreneurial experiences. Follow along with his LinkedIn article: https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/ . Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share!   Podcast Sponsored by https:/...

Established brands understand that perceived value and actual value are completely different marketing concepts that can influence the consumer's purchasing decision. Nathan gives some examples because it's based on the consumer or client's personal opinions, experiences, and expectations. Perceived value can be influenced by various factors such as brand reputation, quality, features, pricing, an...

Nathan gives you his top three worst marketing first impressions in this episode. Here's a hint, they're for both in-person and digital. The first worst impression is around a business card, so tune in to the show to see if you're guilty.  Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. P...

Nathan wanted to keep this episode about the need for tangibility in your marketing. Every potential new customer will use one or more of their five senses to decide to 'act' on the promotion. Have you thought about your marketing tangibility? Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitche...

In this episode, Kent drops diamonds about ChatGPT from a marketer's perspective. He uses his article as a resource. Make sure you follow along with this link, https://corp.smartbrief.com/original/2023/01/7-ways-chatgpt-can-level-up-your-marketing .  Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and...

One of the core principles of marketing is the 4 Ps: product, price, place, and promotion. In a changing economy with inflation looming, price is key. Nathan goes into a bit more detail about why price shouldn't hurt your marketing. Enjoy the show.  Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and S...

For another Marketing 101 topic, Nathan covers the best ways to earn organic website traffic. Listen to the short podcast and implement the three easy ways to increase your SEO.  Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by  https://...

Nathan breaks down a key pillar of marketing with the funnel system. In this episode, he uses a presentation created in 2020 to help clients during the height of the pandemic. Watch the video on YouTube .  Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Pod...

Nathan adds another marketing extraordinaire guest to the show, Jason K Williams. Jason is a sought-after global speaker and founder of E2 , a Shopify focused marketing agency that helps brand scale their revenues. Numbers wise, over the past couple years they've generated $100M+ in sales for 450+ clients.  Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe...

In part two of the customer journey, Nathan breaks down the customer journey lifecycle with the inclusion of goals. Two major components of any customer journey are how they receive the messages and interpret them. Hence, marketing and sales. Nathan brings in the Keller CBBE Model for a high-level operations plan of how they all coexist in a happy ecosystem of a profitable business. 

In this new economy, too many businesses are operating without a customer journey. The customer journey is a critical pillar in an organization's marketing plan. In this first episode, Nathan breaks down the customer journey lifecycle and emphasizes the Keller CBBE Model.  Host: Nathan A Webster LinkedIn |  Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, i...