Let's Talk Horse Business

In this episode of the Let's Talk Horse Business podcast, George sits down with Rhiannon, an equestrian business specialist, to explore the intricacies of starting and marketing a successful equestrian business. Rhiannon shares her journey from managing strip clubs to becoming a consultant, emphasising the importance of understanding customer needs and differentiating one's brand in a competitive...

In this episode of "Let's Talk Horse Business," George interviews Stephen, a remarkable entrepreneur who has transformed his passion for horses into a thriving livery business in just three years. From humble beginnings with his own horses, Stephen shares his journey of building multiple livery yards and the challenges he faced along the way. He discusses the importance of hard work, passion, and...

In this episode of the Let's Talk Horse Business podcast, George delves into the critical topic of the livery yard business, highlighting the challenges faced by livery yard owners in today's economic climate. Drawing on insights from a post shared by Ibby McPherson and the Tampna Eventing Team, George emphasises the importance of recognising horses as luxury items that require appropriate care an...

In this episode of the Let's Talk Horse Business podcast, George dives into the importance of setting goals, planning, and creating a vision for both personal and business success as we enter 2025. He emphasises the need for clarity in one's aspirations, whether related to personal life, hobbies, or equestrian pursuits, and introduces the SMART goals framework to help listeners break down their vi...

In this episode of the Let's Talk Horse Business podcast, George reflects on his exhilarating experience at the London International Horse Show, where he exhibited for the first time. He shares the challenges and triumphs of setting up his stand, the valuable connections he made, and the insights gained from engaging with fellow equestrians and businesses. George emphasises the importance of seizi...

In this episode of "Let's Talk Horse Business," George delves into his journey as the director of Fonture Transport, a horse transport business he founded two and a half years ago. He shares the challenges he faced in establishing his company, including pricing pressures and the importance of maintaining high service standards. George emphasises the significance of understanding market positioning...

In this episode, George interviews his brother Kallum, a personal trainer on a mission to grow his online fitness business. Kallum shares his inspiring journey of personal development, overcoming mental health challenges, and the pivotal role that fitness has played in his life. He discusses the importance of building a support system, the struggles of self-doubt and imposter syndrome, and how he...

In this episode, George talks to Katy Holder-vale as they delve into the intricacies of the horse breeding industry, drawing on Katy's extensive 40-year experience. They discuss her journey from starting at Wychham House Stud to leading the Hanoverian Society in England. The conversation touches on the challenges of breeding, the importance of adapting to market demands, and the evolving landscape...

In this episode of "Let's Talk Horse Business," George interviews professional dressage rider Kirsten Mayne, who shares her journey from a young horse enthusiast to an international competitor and successful horse seller. Kirsten discusses the complexities of balancing her dual roles as a rider and a business owner, emphasising the importance of managing both buyer and owner expectations in the co...

In this solo episode of "Let's Talk Horse Business," George delves into the pressing issue of venue closures within the equestrian industry, particularly focusing on the recent decision by Hickstead International Grounds to stop hosting dressage competitions. He explores the operational challenges and financial pressures that venues face, including rising costs for utilities, staffing, and mainten...

In this episode of "Let's Talk Horse Business," George is joined by equestrian business coach Jenni Bush, who shares her unique journey into the horse industry, starting from her childhood desire to be around horses despite not coming from a horsey family. Jenni discusses her extensive experience, including her work with a charity, teaching riding, and eventually transitioning into business coachi...

In this episode of the Let's Talk Horse Business podcast, George introduces listeners to the world of equestrian business, drawing on his 15 years of experience in the industry. He aims to provide valuable insights into building and growing a horse-related business by sharing real-life examples and practical advice. George emphasises the importance of learning from others' journeys and offers tips...

In this episode, George interviews Karzan Hughes, a health and fitness coach for horse riders, who shares his remarkable journey from a non-equestrian background to becoming a successful entrepreneur in the equestrian fitness industry. Karzan looks back at his first encounter with horses at the age of 26 during a holiday in Spain, which ignited his passion for riding and led him to explore the uni...

George is joined by the sensational Claire Stanley who has nailed progress, reaching the point where she now coaches others. She is great at deal packaging and is a particularly strong networker with a strong following on social media.  Claire shares her top tips to help you to do the same. She explains how to overcome fear, put yourself out there, start your journey to success and keep going.  KE...

George starts the episode by sharing the details of his recent business challenges and wins. Real-world examples that you can learn from and use to help you and your business grow faster. He also looks at why so many of us struggle to take things to the next level, even when we have access to great mentors and information. George explains how our internal voice and mindset can work against us and...

People rely on their emotions when making decisions, especially when buying things. If people know and trust you, they are far more likely to buy from you, which is why your personal brand matters so much.  George explains exactly how to build your personal brand. Including, the best way to leverage social media and networking. KEY TAKEAWAYS People make buying decisions on an emotional level. When...

This episode of the 0 to 100k hustle looks at marketing. George explains how he has successfully marketed his family business, the pub he ran, his property enterprise and, now, his horse transport company. With the help of his mentors, he has become much more effective at marketing, which has greatly accelerated the growth of his latest startup. You can be sure that the marketing guidance he provi...

In this episode, George explains how to choose the right structure for your business. He explains what the different options are and provides you with an overview of each of them. Including, Sole Trader, Limited Liability Company (Ltd) and Limited Liability Partnerships (LLPs). George also talks briefly about VAT and corporation tax. Please remember that his episode is an overview of the subject a...

In this episode, George looks at why it is important to grow your network. He shares how to do it in a way which exposes you to and connects you with those who are just ahead of you on your entrepreneurial journey. People who can accelerate your growth and bring you work. KEY TAKEAWAYS Most entrepreneurs underestimate the importance of networking. Networking with people who are way out of your lea...

In this episode, George shares three key things that are going to catapult your success. Things that George does himself daily, so you know that they work.  He reveals how to find the extra money you need to be able to grow your business faster and explains how to put together a routine that you will actually stick to. George also shares the details of his winning routine. KEY TAKEAWAYS Virtually...

In this episode, George talks about something pivotal for success – developing the right mindset. He explains what mindset is and how our subconscious thought patterns affect our ability to adapt, keep going and remain positive even when things get tough. George also provides examples of effective techniques you can use to build the right mindset. KEY TAKEAWAYS Mindset is largely about the thought...

In this episode, George explains how to start a business with no or very little money, which is what he did when he launched his now highly profitable property company. He shares the steps you need to take to be able to do the same and get started today. KEY TAKEAWAYS Start small and scale. Start a project today. If you base it around something you already do or know getting started fast will be a...

In this episode, George shares some of the key learnings from what for him was a varied, interesting, and instructive week. Including why starting a business that is related to a field or sector you are used to working in, is not always a good idea. He also shares how to come up with a business idea and product or service that will work and how to market yourself. KEY TAKEAWAYS While working in a...

In this episode, George is joined by Andy Taylor who went from working on the tools to setting up a fencing company which he grew and sold. Today, he runs a serviced accommodation business. They discuss his journey, mindset challenges and how not to keep putting off tackling the tough tasks e.g. sacking someone and much more. As well as covering effective hiring practices, how to create a power te...

In this episode, George looks at how to overcome the fear and insecurity that everyone regularly experiences. He explains how our instinct to stay safe and comfortable frustrates our efforts to actually take action, which stops us from growing. Overthinking, being overly cautious and giving in to the desire not to push yourself out of your comfort zone are holding you back. George shares a targete...