Let’s Talk Franchising

What does it really take to build a franchise network that lasts for more than a decade? In this episode of Let's Talk Franchising, Susana Hands sits down with Danie O'connor, Co-Owner of Ready Steady Go Kids, to discuss her journey from franchisee to franchisor, the lessons she's learned growing a national franchise network, and the realities of supporting franchisees for long-term success. From...

You're getting people to attend your franchise information sessions—but they're not taking the next step. If prospects leave saying, "I'll think about it," instead of booking a fit call, submitting an application, or placing a deposit, the problem isn't your opportunity. It's how your information session is designed. In this episode of Let's Talk Franchising, we break down why most information ses...

What does it take to build one of Australia's most recognised franchise brands from the ground up? In this episode of Let's Talk Franchising, Susana Hands sits down with Jim Penman, founder of Jim's Group, for a candid conversation about the journey from a one-man gardening business to a nationwide franchise network with thousands of franchisees. Jim shares the mistakes, lessons, and philosophies...

Most franchise buyers are not looking for the most exciting brand. They are looking for the brand that feels the safest to trust with their money, time, and future. In this episode of Let’s Talk Franchising, Susana Hands unpacks what is really going through a buyer’s mind before they commit to a franchise opportunity and why so many promising conversations quietly lose momentum. From trust and sup...

In this episode of Let's Talk Franchising, Susana Hands sits down with Joel Kleber, Chief Marketing Officer of Jim's Group, Australia's largest franchise network, to explore how content, transparency, and consistency have helped fuel the growth of one of the country's most recognised franchise brands. Joel shares the story behind Jim's Group's shift from traditional franchise marketing to a conten...

A lot of franchise owners assume buyers walk away because of price. But more often than not, buyers walk away because something about the opportunity does not feel certain enough to move forward with. In this episode of Let’s Talk Franchising, Susana Hands dives into the hidden reasons franchise opportunities can feel risky to potential buyers, even when the business itself is strong. From unclear...

In this episode of Let’s Talk Franchising, Susanna Hands sits down with franchise lawyer Emma Jervis, founder of Magnolia Legal , to unpack the legal realities most franchisors underestimate when growing a franchise network. With more than a decade specialising in franchise law, Emma shares the biggest legal mistakes she sees franchisors make, the hidden risks behind franchise recruitment conversa...

If your franchise is not selling right now, it is easy to assume the market is slow or that the leads are not serious. But most of the time, that is not the real issue. In this episode of Let’s Talk Franchising, Susana Hands breaks down what is actually happening behind stalled franchise sales and why not selling is usually a symptom of something deeper in your system. With more than 15 years of e...

So many great businesses do not struggle because their product is not good enough. They struggle because they move into franchising too early, without the right foundations, support, or strategy behind them. Welcome to Let’s Talk Franchising with The Franchise Lady. This podcast is here to give you honest conversations, practical guidance, and real lessons from inside the world of franchising. Wit...