Let's Talk Dog Business

In this episode, Jo & Vicky are joined by Daniel Shaw, a dog and cat behaviourist, consultant, and expert witness. He also provides online and in-person education for dog business owners. Daniel shares the details of his upcoming ABK conference at which Jo & Vicky are speaking. Daniel provides insights into how he built his business up to the point where he can now offer several high-ticket servic...

For this episode, Jo & Vicky are joined by marketing expert Adam Ashburn, the co-founder of Test Tube Marketing. He explains why niching down is essential and shares a step-by-step method you can use to zero in on who your best customers are and work out the best way to reach them. KEY TAKEAWAYS Test Tube Marketing specialises in helping business owners to monetize their existing audience better....

In this episode, Jo & Vicky get deep, raw, and real when they interrogate each other about some of the things that are going on behind the business. It is an emotional episode in which they share some aspects of their personal lives and how they are coping so that they can continue to work to make the dog business space a better place. They explain how to prepare yourself, your family, your partne...

In this episode, Jo & Vicky are joined by the Tasmanian Devil himself Rob Moore who is known as the Disruptive Entrepreneur. For the past 18 years, Rob has been creating successful businesses in different verticals. He is also the author of 19 books and one of the top podcasters in the world. Today, he turns his attention to the dog industry. Explaining how you can take what he learnt and how he o...

On today's episode of Let's Talk doc business, Jo & Vicky talk all things storytelling with the power of PR, that is Nicola Rowley. She is a broadcaster, newsreader, best-selling author, podcaster, and speaker who spent many years working for the BBC. She now runs an agency and consultancy that helps business owners get seen in the media safely through strategic storytelling. Nicola explains how t...

In this episode of "Let's Talk Dog Business," Jo & Vicky discuss how dog trainers can inadvertently confuse their clients by not clearly defining and optimizing the customer journey. They break down the concept of the customer journey and explain how to tweak it so that you provide a clear and consistent path for potential clients to follow. Something that will consistently bring you more business...

On today's Let's Talk Dog Business episode, Jo & Vicky talk about how brilliant dog trainers are at losing clients. They cover the unconscious ways dog trainers repel clients, explaining how to structure your dog training programs for maximum effectiveness and helping owners to realise that you can help them with far more than their original problem. Including how to see things from a client's per...

On today's episode of Let's Talk Dog Business, we have Michael Accetta, this is an episode you do not want to miss. He is a breath of fresh air, and you will walk away with some amazing tips to start implementing immediately.  Taking a strategic approach to running a dog training business, focusing on operational efficiency, effective marketing, and confident sales strategies is the key to success...

On today's episode of Let's Talk Dog Business, find out how you are potentially losing £1000s in your business. Jo & Vicky have put this particular podcast together to help the people who have contacted them recently saying that they struggle when someone rings them to enquire about booking their services. If you want to know how to convert those phone enquiries into bookings, this is the episode...

In this episode, Jo & Vicky are joined by Kim Brophey, they will be talking all things L.E.G.S, but not in the way you may expect. She shares her journey from running her behaviour centre to launching her world-renowned L.E.G.S course, teaching, consulting and presenting. Kim has recently launched a new online education centre to reintroduce Applied Ethology to the industry. She talks about dealin...

In this episode, Jo & Vicky discuss why winging it with no plan, isn´t any good for anybody. They both share what motivated them to start a dog training business. Vicky explains how losing focus on her why led to her winging it which created problems for her and her business. Jo & Vicky discuss why that happens and how to completely avoid that situation. They also discuss how having a clear why an...

In this episode, Jo & Vicky are joined by Andrew Hale, a human behaviourist who switched to specialising in the behaviour of other animals, in particular dogs. He, Jo & Vicky discuss, in-depth, how to take care of your wellbeing while working in the dog industry. Andrew explains why the damaging behaviour patterns he sees in those who work in the industry develop and what to do about them. This ep...

In this episode, Jo & Vicky are joined by Hannah Molloy to talk about how to find your purpose and why character development is important for growing your business. Hannah is a qualified animal behaviourist who with her team has trained 10,000 dogs in 10 years and featured in the TV show Puppy School. Today, she is a government advisor, author, and the creator of a dog body language qualification....

In this episode, Jo & Vicky are joined by Sarah Whitehead, an internationally renowned canine behaviour and trainer, speaker, and author. She started working in the industry 35 years ago when only Barbara Woodhouse talked about dog training. At that time, hardly anyone had heard of positive reinforcement clicker training.  Sarah talks about what working in the industry was like. She, Jo & Vicky di...

In this episode, Jo & Vicky talk about dog training from a client's perspective. They are sitting down with Jess Bolton, who is an author, podcaster and content creator who mostly works on Instagram. Through these mediums, she has been telling the story of Jess her very anxious 10-year-old whippet and their new anxious dog Otto. Sharing her experiences and those of other owners of anxious pets. Je...

For this episode, Jo & Vicky are joined by the very intriguing Caroline Griffith who is known as The Spiritual Dog Trainer. She is the founder and owner of Canine Flow, which is a way of understanding, training, and being with dogs that is unlike any other. It is a unique spiritual approach that strengthens your connection with your dog and others. Caroline explains how she learned to do this and...

In this episode, Jo & Vicky talk about improving your lead generation and getting in front of people who want your service, piquing their interest and persuading them to get in touch, so that you can turn them into customers. Jo & Vicky share how they have done that in their businesses. This episode will provide you with  5 simple tips that will immediately improve the effectiveness of your lead g...

In this episode, Jo & Vicky are joined by Tarendeep Kaur, a highly experienced content creator and social media management consultant. She works with small female-led businesses that are struggling to be visible online. Providing them with a service that is tailored to their needs and is designed to take them from small beginnings to having a huge online presence.  Tarendeep shares her journey, in...

Tune into this episode to learn all about, mood hoovers and life laundry. Jo & Vicky are both using these techniques to boost their drive and energy, which is enabling them to build their businesses much faster. You can do the same. They share ways for you to surround yourself with people who build you up and support you. Positive people who understand and believe in what you want to achieve. When...

In this episode, Jo & Vicky sit down to talk with Kelly Gorman Dunbar from the USA who after a long career is now mainly mentoring other trainers. They discuss qualifications, the importance of networking, training and coaching techniques, public perception and finding your niche.  Kelly clarifies what the difference between trainers and behaviourists is. She also talks about finding your niche, a...

In this episode, Jo & Vicky sit down to talk with Lauren from Dog Mum Mindset. They dig into her journey from using her animal behaviour degree to run puppy classes into working nationally, doing a bit of TV and event work then taking her business online. Lauren explains how she set up her business, then used networking to get known in the industry and built the foundation for being able to offer...

In this episode, Jo & Vicky talk about how fear stops us and our businesses from growing. They share some of the fears they had about their dog businesses and explain how they managed to overcome them and what happened when they did. They cover overcoming a fear of investing in your business and other common financial worries, especially those that affect those working in the dog industry. As well...

In this episode, Jo & Vicky are joined by Charlie Day who is a sales guru. She is an energy force to be reckoned with who built 3 highly successful businesses from the ground up when she was 21. Getting them off the ground taught her that she had a passion and talent for sales. Today, Charlie helps all kinds of businesses to explode their sales. People are reluctant to sell, they hate hearing that...

In this episode, Jo & Vicky share the results of the poll they recently did on Facebook to find out why people became dog professionals. This question generated some interesting results and revealed a common issue that stops many people from earning enough from their business. They explain what this issue is and how to avoid falling into the same trap. As well as sharing how to make sure that you...

Today, Jo & Vicky are joined by Jo-Rosie Haffenden, co-founder of SOCs, sometimes TV presenter, animal behaviourist, International speaker, mondioring competitor, author, dog owner and single mum. Their sometimes-controversial discussion sheds a huge amount of light on the state of the dog training industry. They talk about a wide range of subjects. Including the pros can cons of using the balance...