Cynthia Nelson
"Let's Talk About..."
Hello and welcome to “Let’s Talk” a series dedicated to all things media, marketing and technology. I’m your host, Cynthia Nelson, 3x entrepreneur, Forbes contributor, author, investor and advisor. Each episode features an esteemed CEO, author, artist, marketer, entrepreneur, creator, or brand sharing invaluable tips and expert advice on navigating the realms of business, media, and life
Where to listen?
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Episodes
Matt Behrend, CEO of Agility 02.12.2025 15:06
🔦 Today’s spotlight is on someone who has mastered the art of leading through disruption — Matt Behrend . Before he ever stepped into the world of marketing and technology, Matt started with a background in psychology, which explains a lot about how he leads. He understands people first, markets second — and that’s why his teams follow him through change with clarity and conviction. When I asked...
Wing Ngan, Original Designer of the Scratch Cat 25.11.2025 17:16
🎙️ New Episode: The Untold Story Behind the Scratch Foundation Cat — With Designer & Artist Wing Ngan Today, I’m honored to share a conversation with Wing Ngan — the designer, artist, and original creator of the Scratch Cat and many of the sprites that have fueled the imagination of millions of kids worldwide. Wing’s journey is as inspiring as the character he brought to life. Born in #Hong Ko...
Steve Halland, Managing Partner, The Halland Group 12.11.2025 24:21
🎙️ Building Trust, Culture & Clarity: Leadership Lessons from Steve Halland What separates good companies from great ones? According to Steve Halland, CEO of The Halland Group, it comes down to vision, trust, and culture. Steve has scaled organizations from scrappy startups to multi-billion-dollar enterprises, doubled revenue as a CRO, and led multiple companies through successful exits. But w...
Austin Allan & Abby Sugar, Sugar Wood 28.10.2025 28:38
Sweet, Naughty, and Defiantly Nice 🍫🍓 Meet Austin Allen and Abby Wood , the brilliant duo behind Sugar Wood — a naughty but nice dessert-decorating experience and DTC kit brand that’s turning heads (and licking spoons). From drinkable gazpacho and LGBTQ fashion to autonomically-shaped (yes, use your imagination 😉) waffle products that bring joy to bachelorette parties, brunches — and maybe even...
aimie Schwartzman, Chief Creative Strategist at Flux Branding 21.10.2025 13:07
New Interview Drop: Jaimie Schwartzman, Creative Strategist at Flux Branding Jaimie shares how her proprietary IDEA Method helps companies rediscover who they are — and who they’re meant to be. We dig into: 💡 The origins of the IDEA Method and how it uncovers a brand’s true identity 🌪️ What to do first when your brand faces upheaval or major change ❤️ Why culture is the heartbeat of every authe...
Chris Hallberg, the "Sargent of Business" 14.10.2025 24:07
Chris is a U.S. military veteran turned entrepreneur and leadership coach who’s made a career out of turning strong companies into unstoppable ones — fast. He’s been ranked #9 on Inc. Magazine’s Top 50 Leadership & Management Experts , ahead of names like Simon Sinek. And he’s walked the talk : scaling and selling an energy-efficiency business at an 8x multiple during the Great Recession , whi...
Scott Degrosseilliers, CEO of Wicked Reports 04.09.2025 20:33
Great interview with Scott Desgrosseilliers CEO of Wicked Reports , and it’s one you won’t want to miss. 🚀 We dug into how his 5 Forces System helps #eCommerce brands make smarter marketing decisions, what billions in ad spend have revealed about real #ROI drivers, and why future-proofing with first-party data is non-negotiable. Scott also broke down his powerful “Scale, Kill, Chill” methodology...
Cat Holt, CEO of Coologee 02.09.2025 25:03
🎙️ Just wrapped an inspiring conversation with Cat Holt , CEO of Coologee, Inc. on the podcast — and wow, she dropped some gems worth repeating: ✨ Reinventing legacy without losing soul We unpacked Cracker Barrel’s “hard right” and the lesson it holds for every brand navigating reinvention. Evolution must honor heritage — otherwise you risk alienating the very community that made you. 🤖 AI + CX:...
Eli Portnoy, Founder & CEO of BackEngine.ai 08.07.2025 23:41
What separates a founder from a CEO? According to Eli Portnoy—it’s humility, discipline, and protecting your mental runway. Eli’s no stranger to building and scaling companies—he’s successfully founded and exited two startups (Sense360 and Thinknear), and is now back at it with BackEngine.ai , building the future of applied AI. In a recent conversation, Eli shared some standout lessons: 🔹 Hire pe...
Jeff Greenfield, CEO Provalytics 01.07.2025 19:05
🚨 Cookies are crumbling—and Jeff Greenfield is already building what comes next. Dubbed the “Cookie Monster” for his unmatched expertise in advertising attribution, Jeff is now leading Provalytics , an AI-powered, cookie-less platform reshaping how we measure marketing—especially in channels like CTV and podcasts. In a recent conversation, Jeff dropped insight after insight: 🍪 What the “cookie a...
Tim Bradley, CEO Pennant Video 24.06.2025 22:40
🎥 When it comes to B2B video, Tim Bradley is not just making content—he’s shifting strategy. As CEO of Pennant Media , Tim built the Video Marketing Trifecta™ —a mid-funnel power move that combines brand narrative, buyer enablement, and social proof to help B2B brands actually convert , not just impress . It’s thoughtful, data-driven, and built for the real buyer journey. 💡 Tim’s worked with gia...
Don Moody, Founder of Codie Blocks, CEO Mia & Codie 13.05.2025 29:30
From building bikes in his Queens apartment to building worlds for kids, Don Moody has always been a creator at heart. After a start in art school and the ad world, Don’s first big leap was WordWorld —a breakthrough PBS series inspired by his young daughter Liola. It didn’t just teach kids to read—it became a 360° media success that shaped a generation of early learners. Fast forward to today, Don...
James Nord, Founder Forh 07.05.2025 25:55
We haven’t seen the influencer-first CMO yet—but when we do, there will be a reckoning for how advertising budgets are built, spent, and justified. Few people have been more prepared for that moment than James Nord , Founder & CEO of Fohr —the original influencer marketing company in the U.S. Since 2012, James has: • Built a 250,000+ creator network • Delivered $300M+ in influencer-led campaig...
Richard Chalme, Rockstar CEO, Blueswitch 03.04.2025 23:11
When it comes to e-commerce, Richard Chalme , Rockstar CEO of BlueSwitch , is a true original. With over 25 years in the space, he’s helped brands navigate—and thrive—through wave after wave of digital disruption. He didn’t set out to become a tech entrepreneur. In the early 2000s, unsure of his path, he teamed up with a partner, blending his love of media with tech. That leap became the foundatio...
Sabir Semerkant, Founder Growth by Samir 26.03.2025 35:52
🚨 Today on we sit down with Sabir Semerkant , eCommerce strategist and growth mastermind 🚨 With over $1B in revenue generated, endorsements from GaryVee , Neil Patel , and Shark Tank ABC ’s Matt Higgins , and clients like Canon USA , Tommy Hilfiger , and Sour Patch Kids , Sabir brings both credibility and clarity to the chaos of modern growth. We dive into: ✅ Why he’s here to kill your hope and...
Brian Vella, CEO AKQA APAC Region 04.03.2025 22:52
🚀 Meet Brian Vella : A Visionary Leader in Innovation & Customer Experience As CEO of AKQA #APAC , Brian Vella has spent his career shaping innovative brands, exceptional customer experiences, and high-performing teams. A true digital pioneer, he brings a growth-driven mindset to helping businesses navigate digital transformation and unlock new opportunities in an era defined by AI, data, and...
Sam Budd, CEO of Buddy Media 26.02.2025 25:55
🔥 Redefining Marketing & Leadership: The Sam Budd Way 🔥 From launching Spotify’s seed marketing program to working with Social Chain , and then boldly starting his own company with Apple as his first client , Sam Buddy has always been ahead of the curve. But what truly sets him apart isn’t just his marketing expertise —it’s his human-first approach to business. At Buddy Media , Sam has taken...
Neil Twa, CEO of Voltage, E-Commerce Guru & Investor 14.02.2025 9:19
🚀 Neil Twa: Mastering E-Commerce & Amazon FBA Success 🚀 When it comes to building, scaling, and selling e-commerce brands , Neil Twa is a name you need to know. As the CEO & Co-Founder of Voltage Holdings , Neil has spent over 17 years pioneering e-commerce growth, specializing in Amazon FBA and multi-channel brand expansion . Since leaving his senior role at IBM , Neil has: • Launched 5...
Lior Arussy, author, visionary, change agent 11.12.2024 16:27
✨ Today, we’re excited to feature Lior Arussy , recognized globally as one of the foremost authorities on Customer Experience and Strategy Execution. Lior’s innovative insights have transformed how organizations connect with their customers, turning interactions into unforgettable experiences and strategies into measurable success. With a career spanning decades, he has worked with some of the wo...
My 2025 Predictions! 06.12.2024 4:14
🧨 My 2025 Predictions 🧨 💰 More Capital is Coming to the Startup WorldIt’s been a rocky ride for the past 18+ months, but I’m optimistic that new capital is on its way. There’s growing demand for well-developed, revenue-generating ideas—not just hyper-growth promises. By Q1, I expect we’ll see investors loosening their purse strings. Maybe not a flood, but at least a much-needed rain to nurture...
Chris Parnell, CEO NewGen Agency 05.12.2024 16:27
🎉 Spotlight on Leadership: Chris Parnell, CEO of NewGen Agency Chris Parnell is redefining what it means to lead in the ever-evolving world of creator lead marketing. As CEO of NextGen Agency, Chris brings visionary leadership, a passion for innovation, and a relentless focus on results. Under his guidance, NextGen has become a powerhouse, delivering cutting-edge strategies that help brands not o...
Dave Lazar, CEO of Stage Ten: Breaking the 4th Wall 19.11.2024 10:11
This is an insightful interview with Dave discussing the challenges of scaling enterprise-level video shopping and how Stage Ten has pivoted to launch a groundbreaking new platform. With all Shopify merchant content housed in a “superstore,” creators can now easily select multiple products and quickly produce shoppable shows all with one click/one basket checkout. This is far more than just anothe...
Eitan Koter, CEO Vimmi, Shares His Video Commerce Predictions 14.11.2024 16:03
Today, we’re catching up with Eitan Koter, CEO of Vimmi. Nearly a year ago, we discussed the future of video commerce. Today, he’s back to share his insights on what’s unfolded since then and what lies ahead for the world of video commerce.
Michael Sigel, CEO of SCO2 25.10.2024 25:01
We’re excited to share an insightful interview with Michael Sigel, CEO of SCO2, where he delves into the intersection of passion and innovation in the food production industry. Michael shares how SCO2 is leading the way in sustainability by helping companies turn waste into valuable resources, reduce environmental impact, and unlock new revenue streams. 🚀 From extracting oils from hops for craft...
Tuesday Tip: Accountability 16.09.2024 1:54
As a CEO or leader, taking accountability isn’t just a responsibility—it’s a powerful tool for growth. When you own your decisions, actions, and outcomes, you create a culture of trust and integrity within your organization. Accountability doesn’t mean avoiding mistakes, but rather owning them, learning from them, and leading by example. It’s about showing your team that you’re willing to step up...
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