Let's Eat with Mark Samuel

We talk CPG marketing. Packaging. Story. Founders involvement. Nike and Dove. Lots of gems in here. 

We talk cookie dough, being a one woman show, using a commercial kitchen, driving around to deliver each day, going into retail and public relations. 

First we hit pushups, then we talk refrigerated bars, going into business with family, positivity in the mission, building the business in Canada and now focusing on the US, the goal of going public, and helping brands advertise.

We talk all things sales, bone broth, sales decks, having a great team and great brand, listening more than talking and more. 

We talk innovation in tea, pitching at events, networking, raising capital, building a direct to consumer business, and reenergizing marketing and advertising.

We talk bar category (refrigerated), why the founder is so important to the sales process, not using a deck to sell, synergy between great brands, and more. 

We talk beer that's not beer nor is it non- alcoholic beer, first to market, where it sits in retail, moving into DTC, manufacturing on your own, and advertising on different platforms. 

We talk single serve coffee, Denver, sustainability in innovation, new products, and sponsoring socially distant events. 

We talk sales deck, having data or not, creating value for the retailer, dancing with the buyer, outlook for 2021 and more.

We talk low sugar condiments, competitive bbq, health and fitness enthusiasts, broader consumers, and helping brands who use Shopify. 

We talk shampoo and conditioner, direct to consumer, hiring agencies rather than in-house and collecting data. 

We talk overnight oats, keys to sales success, believing in the product, listening more than talking, what should be on the deck, and importance of innovation. 

The first of its kind, we are flipping the script and Mark is being interviewed. Adam Brown from Sircle interviews Mark on how IWON started, products then vs now, what was different about running a bag company, what would his kids say about him, and the best elevator pitch for balanced nutrition. 

We talk sugar free marshmallows, co-packers vs commercial kitchens, direct to consumer and design and web services. 

We talk cereal, big retail launches, having a branding background, and email and ad marketing.

We talk cookie dough, growing from mom's kitchen to a copacker, working 2 jobs while starting the business, bootstrapping, and recruiting. 

We talk bars, probiotics, kids size, DTC and acquiring more customers. 

We talk water, fitness, growing through the pandemic and helping CPG brands. 

We talk toothpaste, Lenny Kravitz, his dad being a dentist, launching in retail and how to save on amazon errors. 

We talk superfoods, growing from farmer's market to a region of Whole Foods, building the business on your own, and PR for CPG.

We talk hemp infused beverage, legality, distribution, becoming vertically integrated, and a cpg platform solution. 

We talk about chocolate spread, building for scale, deep CPG experience, and a social and PR platform. 

We talk about micro wins, work, family, health, and stacking them over the quarter, and goal setting.

We talk about fats over sugar when it comes to bars, velocity at retail, raising $10M+ and sustainability in CPG. 

We talk supplements, experience investing in others, building DTC, and public relations.