Lemonade Empire Podcast

The branding episode is here. In this episode, I'm pulling back the curtain on the visual identity behind Fever Dream—from the mood board and colour palette to the logo suite, typography, and brand direction. You'll also get a sneak peek at the garment tags that will soon be making their way into production. Now, full disclosure: my path to branding this business is not going to look exact...

Because I did. But not without a lot of thought. When it comes to business, it's all about knowing when it's smart to invest or 'splurge' and when going budget or DIY is good enough. In this case, when I'm trying to build a national e-commerce business, splurging felt like the right thing to do. In this minisode, I'm going to tell you why. I'm curious - would you have d...

Well, it happened. After years of helping other people start, grow, pivot, and rebrand their businesses, I've gone and started another one of my own. In this episode, I'm sharing how this idea came to life, the conversations I had before letting myself run wild, and why I'm approaching this venture very differently than businesses I've built in the past. We'll talk about time,...

Most business content falls into one of two categories: people telling you how successful they are, or people trying to convince you to buy something. This podcast is neither. I'm Elizabeth Suni — entrepreneur, marketer, consultant, and someone who has spent the last decade building, growing, scaling, downsizing, and selling businesses. Now I'm starting another one. Because nothing brings...

In this episode, I sit down with Randi Bokor Caron — someone I trust for honest, no-nonsense business advice, whether I want to hear it or not. We get into what it actually looks like to grow up inside a multi-generational family business, the realities of work ethic (and why it’s not optional), and the misconceptions around entrepreneurship that no one talks about. Randi shares what she’s learned...

When is the right time to invest in branding — and when is it actually a waste of money? In this episode of Lemonade Empire , Elizabeth sits down with graphic designer and branding expert Janice Carter to talk about the realities of building a brand that truly reflects your business. Janice works with service-based professionals who have outgrown the quick DIY brands they started with and are read...

I sit down with Dr. Erin TeWinkel for an honest, unfiltered conversation about burnout, balance, and the narratives we’re quietly tired of accepting. We talk about what burnout actually looks, why the idea of “balance” is BS, and the red flags we both see in our respective industries that no one talks about loudly enough. We also unpack why we both strongly dislike the term “mom guilt” and how lan...

Hi, I’m Elizabeth Suni, multi-business founder, brand strategist, and MBA. I’ve spent the past decade as an entrepreneur and honestly, I’ve grown tired of the hype, the half-truths, and the polished success stories that leave out the messy middle that made them possible. After countless conversations with some incredibly impressive business owners, I can tell you this: the most important lessons I...