Dr. John Reuter and Dr. Kendall Price

Legendary Chiropractor Podcast

Business EN ↓ 286 episodes

Welcome to the Legendary Chiropractor Podcast, hosted by Dr. John Reuter and Dr. Kendall Price. We are bridging the gap between clinical mastery and digital market dominance. Every Monday, we deliver the conversations, systems, and marketing tips you need to scale beyond your wildest dreams and build a lasting legacy through chiropractic. Stop being average and start being Legendary. Follow us @legendarychiropractor on socials and visit legendarychiropodcast.com to join the movement!

Be sure to visit the podcast's website and support the creator: www.legendarychiropodcast.com

Author

Dr. John Reuter and Dr. Kendall Price

Category

Business

Latest episode

Nov 2, 2026

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Episodes

Ep. 286 | Your Four-part Plan for Year-end and Q1 2027 02.11.2026

Hosts Dr. John Reuter and co-host Dr. Kendall Price share a practical four-part plan for chiropractic practices preparing for year-end and Q1 2027: care for the team, strengthen the business, plan taxes with a CPA, and review marketing. They also show how seasonal patient events and community giving can make the practice experience more memorable. Keywords chiropractic practice management, year-en...

Ep. 285 | Find and Join Your State Chiropractic Association 26.10.2026

This episode emphasizes the importance of supporting and investing in your state chiropractic association. Dr. John and Dr. Kendall discuss how these organizations protect your rights, foster community, and drive professional growth, especially for subluxation-based chiropractors. Keywords chiropractic, state associations, professional growth, community, advocacy, subluxation, chiropractic politic...

Ep. 284 | Getting Back to Service-First Chiropractic 19.10.2026

This episode explores the importance of service over revenue in chiropractic practice, emphasizing how reconnecting with the core purpose can lead to greater success and fulfillment. Keywords Chiropractic, Service, Revenue, Practice Management, Patient Care, Burnout, Leadership, Mindset, Business Success Key topics The importance of service over revenue in practice How burnout affects chiropractor...

Ep. 283 | Coachability and Implementation of New Things 12.10.2026

Summary In this episode, Dr. John Reuter and Dr. Kendall Price explore the importance of coachability, adaptability, and effective implementation in building a successful chiropractic practice. They discuss how embracing change and learning from experience can lead to sustained growth and success. Keywords coaching, adaptability, practice growth, implementation, chiropractic success, business syst...

Ep. 282 | 4th Quarter Assessment & Reset for the New Year 05.10.2026

In this episode, Dr. John Reuter and Dr. Kendall Price discuss strategies for chiropractors to effectively plan for the fourth quarter and set up for success in the new year. They emphasize the importance of mindset, team management, financial review, and long-term goal setting. Keywords chiropractic practice, business planning, team management, financial strategy, goal setting, burnout, marketing...

Ep. 281 | Building a Practice Someone Else Could Actually Run 28.09.2026

In this episode, Dr. John Reuter and Dr. Kendall Price discuss how to build a practice that can run independently of the owner. They share practical strategies for systematizing operations, creating SOPs, and developing leadership within your team to achieve greater practice freedom. Keywords chiropractic practice, systems, SOPs, team leadership, practice management, automation, training, delegati...

Ep. 280 | Aligning Growth with Your Vision 21.09.2026

In this episode, Dr. John Reuter and Dr. Kendall Price explore the complexities of growth in chiropractic practices, emphasizing the importance of aligning growth with personal and business vision, and the pitfalls of scaling too quickly. Keywords chiropractic practice, business growth, scaling, practice management, entrepreneurship, revenue, profit, multiple clinics, leadership, work-life balance...

Ep. 279 | Revenue is a vanity metric - we are talking about what actually matters 14.09.2026

In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of viewing revenue as a vanity metric and focus on profitability and systematizing financial management in chiropractic practices. They share practical strategies for managing overhead, marketing investments, and tracking financial data to maximize practice success. Keywords chiropractic practice, revenue, profit margins...

Ep. 278 | BONUS EPISODE: Guest interview w/ Dr. Mark Mouw 07.09.2026

Summary In this episode, Dr. Kendall Price and Dr. Mark Mao discuss the importance of maintaining a lean practice, the role of personal touch in chiropractic care, and how virtual assistants can revolutionize practice management. They explore the benefits of hiring overseas virtual staff, the importance of systems in hiring, and how to leverage technology while preserving the human element. Keywor...

Ep. 277 | Growth Practice or Lifestyle Practice - which is the right choice for you and your dreams? 31.08.2026

In this episode, Dr. John Reuter and Dr. Kendall Price explore the differences between lifestyle and growth chiropractic practices. They discuss how to define your practice goals, the challenges of each approach, and how personal life stages influence practice decisions. Keywords chiropractic practice, lifestyle vs growth, practice management, business strategies, work-life balance, chiropractic s...

Ep. 276 | Systems and the Important vs. Urgent Quadrangle 24.08.2026

In this episode, Dr. John Reuter and Dr. Kendall Price explore the importance of systems, prioritization, and team management in chiropractic practice. They discuss how to categorize tasks using the urgent and important quadrangle to reduce burnout and improve office culture. Keywords chiropractic, systems, team management, urgent important quadrangle, office culture, burnout prevention, leadershi...

Re-Run - Ep. 255 | Burnout - The not so sexy reality of owning and operating a chiropractic practice 17.08.2026

Explore five actionable strategies to combat burnout in chiropractic practice, featuring insights from experienced practitioners Dr. John Reuter and Dr. Kendall Price. Key Points: Understanding Burnout: Recognize signs like emotional exhaustion and depersonalization. Build a Supportive Community: Connect with fellow chiropractors for shared experiences and support. Embrace Your Purpose: Reconnect...

Ep. 275 | Numbers & KPIs and their importance in your chiropractic office 10.08.2026

Summary In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of tracking numbers in a chiropractic practice. They explore how data-driven decisions can improve practice efficiency, profitability, and patient care, emphasizing the value of coaching and self-investment. Key topics Importance of tracking practice numbers Using KPIs to improve team performance Seasonality and...

Ep. 274 | Is AI all it's hyped up to be and how should you use it in your chiropractic office 03.08.2026

Summary In this episode, Dr. John Reuter and Dr. Kendall Price explore the impact of AI on chiropractic practice, marketing, and office efficiency. They discuss practical applications, limitations, and the importance of human connection in healthcare. Keywords AI, chiropractic, practice management, marketing, automation, healthcare, digital marketing, virtual assistants, SOPs, privacy Key topics A...

Ep. 273 | Improve Hospitality, Increase Lifetime Value - The why and how to behind excellence beyond expectation 27.07.2026

Summary In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of retention, hospitality, and understanding your practice's numbers to build a sustainable and successful chiropractic business. They share practical insights on overdelivering on patient care and emotional connection to enhance loyalty and lifetime value. Keywords Chiropractic, Patient Retention, Hospitalit...

Ep. 272 | Marketing to Different Population Sizes - Small town to big city marketing strategies for chiropractors 20.07.2026

Episode Summary: In this episode, Dr. John Reuter and Dr. Kendall Price discuss the critical differences in marketing strategy based on market size. They challenge the "one-size-fits-all" approach, explaining that while large cities offer the opportunity for specific niche marketing, small towns require a "wide-net" strategy coupled with high-level word-of-mouth engagement. The...

Ep. 271 | What Brings Someone Into Your Chiropractic Office 13.07.2026

Episode Summary: In this episode, Dr. John Reuter and Dr. Kendall Price get back to the fundamentals of practice growth: why patients actually walk through your door. They discuss the critical disconnect between how chiropractors want to talk about health (philosophy, optimization, longevity) and why patients actually book appointments (pain, loss of function, and quality of life). The doctors pro...

Ep. 270 | Mid-year 2026 Review and Recalibration 06.07.2026

Summary In this episode, Dr. John Reuter and Dr. Kendall Price discuss how chiropractors can recalibrate their practices at the halfway point of the year. They cover key metrics, the importance of loving what you do, and strategies to boost retention and profitability. Key topics Importance of mid-year review and recalibration Key performance indicators (KPIs) for chiropractors The role of passion...

Ep. 269 | SEO & AEO - How to rank in AI search 29.06.2026

Summary In this episode, Dr. John Reuter and Dr. Kendall Price explore the essentials of chiropractic marketing, SEO, and digital presence. They discuss how to interpret Google analytics, optimize websites, and leverage AI tools to attract more patients effectively. Key topics Google Analytics and Search Console insights Optimizing Google My Business profile Website SEO and content strategy Import...

Ep. 268 | Urgency - Creating it, utilizing it, and helping patients reach their optimal potential with it 22.06.2026

Summary This episode explores the critical role of urgency in chiropractic practice, emphasizing how timely care, effective scheduling, and passionate leadership can transform patient outcomes and practice growth. Keywords chiropractic, urgency, patient care, care planning, practice management, patient scheduling, leadership, healthcare, patient experience Key topics The importance of urgency in p...

Ep. 267 | BE. DO. HAVE. - What you are putting out there, you are getting back 15.06.2026

Summary This episode explores the 'be do have' philosophy, emphasizing the importance of mindset, effort, and strategic action in achieving success in chiropractic practice and life. Hosts Dr. John Reuter and Dr. Kendall Price share practical insights on how to align your identity, actions, and results for sustainable growth. Keywords be do have, chiropractic practice, business growth, min...

Ep. 266 | BONUS EPISODE: Guest interview w/ Gabe Doty, Founder of ChiroHD 08.06.2026

Summary In this episode, Dr. Kendall Price interviews Gabe Doty from ChiroHD to explore the latest developments in chiropractic software, AI integration, and industry trends as of May 2026. They discuss the rapid growth of ChiroHD, the impact of AI on healthcare, and how technology is transforming chiropractic practice management. Key topics Growth and scaling of ChiroHD Impact of AI on healthcare...

Ep. 265 | Marketing (external event edition) - How to scale, track, and calculate ROI from external marketing 01.06.2026

Summary This episode explores effective strategies for managing marketing events, tracking ROI, and building systems to maximize practice growth. Dr. Reuter and Dr. Price share insights on budgeting, prepayment, follow-up, team motivation, and long-term planning to ensure sustainable success. Key Topics ROI tracking for events Prepayment and commitment strategies Long-term patient value and follow...

Ep. 264 | Associateships - Margin Math, Elite Training, and Boundaries from Day Zero 25.05.2026

Episode Summary: In this episode, Dr. John Reuter and Dr. Kendall Price tackle a massive, often misunderstood topic in the chiropractic profession: associateships. Dr. Kendall drops a hard truth—statistically, more than 50% of chiropractors should not own a business, making top-tier associateships a crucial career path. Drawing from their own highly successful past relationship as employer and ass...

Ep. 263 | The No-Show Epidemic as Service Providers - Who do you call, Ghostbusters? 18.05.2026

Episode Summary: In this episode of the Legendary Chiropractor Podcast, Dr. John Reuter and Dr. Kendall Price tackle one of the most frustrating aspects of practice growth: "ghosting." Whether it's a new patient who never walks through the door or an established patient who falls off their care plan, no-shows can drain an office's energy and revenue. The doctors share a "loo...

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