LaFleur

Legal Marketing Radio

Business EN ↓ 54 episodes

Legal Marketing Radio is a podcast that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.

Author

LaFleur

Episodes

Episode 04 - AMP It Up! (Plus On-Page SEO Tips) (03/23/2017) 15.03.2017 29:35

Ever wondered whether AMPs (accelerated mobile pages) — the mobile-optimized pages you see marked with a lightning bolt in Google search — matter for your law firm's website and how they affect analytics data? LaFleur founder and president Chip LaFleur talks about the benefits and occasional challenges these pages provide. Plus, we talk with LaFleur content director Dave VandeWaa for some insights...

Episode 03 - All Analytics Talk (Rise of the Machines!) (03/09/2017) 04.03.2017 29:13

Episode 3 is all about analytics! In this episode, we talk with LaFleur Legal Marketing President Chip LaFleur about how you can use analytics data to evaluate the success of your law firm's marketing campaigns. We also discuss how machine learning and predictive analytics will reshape the field of digital marketing in the coming years.

Episode 02 - Writing Better Headlines and Evergreen vs. Timely Content (02/23/2017) 18.02.2017 29:41

In Episode 2, we discuss how you can get more response to your content through better headlines as well as what types of content your firm should focus on to create the most marketing value.

Episode 01 - How to Craft a Better Blog Post (02/09/2017) 04.02.2017 43:17

Welcome to Legal Marketing Radio from LaFleur! In Episode 1, we talk about how to create better blog content for your law firm.