Legal Marketing Radio

On Legal Marketing Radio, host Chip LaFleur interviews Hal Ostrow, a shareholder at Rhodes McKee who leads the firm's technology transactions, privacy, and cybersecurity practice, about how businesses and law firms can adopt AI responsibly without putting their data, clients, or reputation at risk. Ostrow explains that while there is no single federal law governing AI yet, the existing patchwork o...

On Legal Marketing Radio, host Chip interviews Yulia Chiaburu, a Solutions Architect Leader at AWS with 24+ years of experience across startups, enterprises, and Fortune 500 companies, about how AI is fundamentally reshaping the SaaS business model. Chiaburu explains that the traditional playbook — seat-based subscriptions, switching cost lock-in, and annual price increases — is cracking under thr...

AI and HIPAA Compliance: Governance, Observability, and Human-in-the-Loop Safeguards On Legal Marketing Radio, the host interviews Steve Goulet, a healthcare technology executive with 20+ years' experience, about using AI in healthcare while staying HIPAA-compliant. Goulet emphasizes AI must remain a tool with a human in the loop and should not independently make clinical decisions due to hallucin...

AI in Legal Practice and Marketing: Eric Romano on Adoption, Workflow, and Emerging Liability Trends   Host Chip LaFleur interviews Eric Romano of Romano Law Group about how AI is being adopted in legal practice and AI-powered marketing tools. Romano describes his long-standing focus on technology and revisits predictions he made in 2016, including the rise of "digital attorneys" (inspired by IBM...

Bridging Legal Workflows with AI: Insights from Andrew Crosley   In this episode of Legal Marketing Radio, Andrew Crosley from Crosley Law Firm discusses the integration of AI tools in legal workflows. As an intake coordinator and legal AI implementer, Andrew shares insights on building secure AI systems for law firms, focusing on automating processes and enhancing efficiency. Highlights include p...

Exploring the Unique Experience of Connectionology Seminars with Ginger Jirik   In this episode of Legal Marketing Radio, host Chip LaFleur sits down with Ginger Jirik, the Executive Director of Connectionology Seminars of America. They delve into the unique aspects of Connectionology, including its history, growth, and the intimate nature of its seminars which foster deep networking opportunities...

Optimizing Legal Intake with Kerri Coby White: Insights from The Law Firm Growth Machine   In this episode of Legal Marketing Radio, Chip LaFleur interviews Kerri Coby White, CEO of Kerri James and author of 'The Law Firm Growth Machine.' With over a decade of experience helping law firms enhance their intake, business development, and growth strategies through data and technology, Kerri shares he...

Leveraging Social Media for Strategic Growth: Insights from Jason Brower   In this episode of Legal Marketing Radio, Chip LaFleur discusses social media strategies with Jason Brower, Director of Membership and Communications at Kent Country Club. Jason shares his unique perspectives on how attorneys and law firms can use social media strategically for growth, moving beyond simply chasing viral tre...

Strategic and Inclusive Talent Pipelines with TaRita D. Johnson   In this episode of Legal Marketing Radio by LaFleur Marketing, we explore the critical intersection of diversity, equity, and inclusion (DEI) with marketing. TaRita D. Johnson, Senior Vice President of Talent and Diversity at The Right Place, shares insights on building strategic and inclusive talent pipelines. Johnson's extensive b...

Private Equity and Non-lawyer Ownership of Law Firms With Steve Gursten   In this episode of Legal Marketing Radio, Chip LaFleur interviews Steve Gersten of Michigan Auto Law. They delve into the evolving landscape of the legal industry, particularly focusing on the influx of private equity and non-lawyer ownership of law firms. Steve provides insights from a recent conference in Nashville, discus...

Why Humans Beat Bots with Ted DeBettencourt   In this episode of Legal Marketing Radio by LaFleur Marketing, co-founder of Juvo Leads, Ted DeBettencourt, joins to discuss the superiority of human-operated live chat services in converting digital leads within the legal sphere. Ted shares his journey from running a legal marketing agency in Boston to founding Juvo Leads, which now serves over 1100 l...

The Evolution of Legal Technology: Past, Present, and Future with Dennis Kennedy   In this episode of Legal Marketing Radio, LaFleur Marketing hosts Dennis Kennedy, the director of the Center for Law Technology and Innovation at Michigan State University. They discuss the evolution and future of legal technology, Dennis's pioneering steps in law blogging, and the importance of authentic communicat...

From Concept to Practice: Operationalizing New Tech in Law Firms With Pete Terryn   In this episode of Legal Marketing Radio, Pete Terryn, Director of Operations at New Wave Technology Partners, discusses the integration of AI in law firms. Pete, who co-founded the West Michigan AI Lab and co-hosts the podcast AI Lab Unfiltered, details his personal journey with AI, practical applications, and the...

Operational Excellence in Law Firms with Tim Mckey   In this episode of Legal Marketing Radio, Chip LaFleur chats with Tim Mckey, co-founder of Vista Consulting, about achieving operational excellence in law firms. Tim, a seasoned CPA and business consultant, shares his insights on strategic planning, financial analysis, and guiding business owners towards success. They discuss four key ways to gr...

Mastering Legal Branding: Insights from John Czeranna on Strategies for Small Firms   In this episode of Legal Marketing Radio, hosted by LaFleur Marketing, the focus is on effective branding strategies for small law firms. The featured guest, John Czeranna—Executive Director and Partner at Witandcraft—shares his expertise on the significance of branding for legal practices. Czeranna, who has work...

  Preparing Law Firms for an AI-Enabled Future: An Interview with John Johnston of PeopleIT   In this episode of Legal Marketing Radio, Chip LaFleur speaks with John Johnston, co-founder of PeopleIT, about preparing law firms for an AI-enabled future. They discuss the importance of data architecture, the integration of AI tools, and the significance of having rigorous, repeatable processes in plac...

In this episode of Legal Marketing Radio, Chip LaFleur from LaFleur Marketing speaks with Jeremy Poock, Principal at Senior Attorney Match. They delve into exit strategies for lawyers looking to transition their firms and explore the complexities in valuing law firms. Jeremy shares insights on designing succession plans, the importance of digital marketing, and the distinctions between Law Firm Sa...

Join us this week on Legal Marketing Radio as we dive into the world of strategic leadership and situational awareness with special guest Lieutenant Colonel Matt Rasmussen. Currently serving as an assistant professor at the U.S. Army War College, Lt. Col. Rasmussen has extensive experience in military operations, having deployed to Iraq and Afghanistan multiple times. In this episode, we explore h...

Jeana Goosmann, CEO, Founder, and Managing Partner of Goosmann Law Firm, discusses the rise of her firm and the role marketing played in establishing its reputation.

This episode we explore how Google and other reviews can amplify your brand and boost your conversion rates—and how you can boost the volume and quality of your reviews. 

This episode we discuss what you should be looking for in a lead tracking platform, how to best utilize it for managing leads, and how to effectively grow your law firm.

In this episode of Legal Marketing Radio, we are joined by Lawyerist Legal Tech Advisor, Zack Glaser. We will be discussing current technology trends, obstacles law firms are encountering, and some of the top solutions Zack has seen work in the industry.

Frank Ramos joins us for this episode of Legal Marketing Radio to discuss: • how lawyers can utilize LinkedIn to make the most of the platform • best practices for building and retaining relationships • how to get creative with your marketing • habits to benefit your professional social media that help grow your law firm and career • how to avoid common mistakes and pitfalls Frank is the managing...

Negative reviews might seem inevitable. But can a competitor or internet troll post a groundless, one-star review, simply to harm your business? According to a recent Michigan Court of Appeals decision, the answer is "yes." In this episode, Chip LaFleur discusses malicious review posting with attorney Steve Gursten. Steve filed Gursten v. Doe in an attempt to uncover and stop his law firm's compet...

Krystal Champlin and Beth Slate of RJH Consulting join us to talk about how law firms can grow sustainably while putting in place the right systems and processes, solving hiring and retention challenges, and delivering great experiences for their clients.