Legal Marketing 2.0 Podcast

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eilene Spear, the Operations and Projects Manager for the National Law Review . Eilene joins us to talk about the successful traffic-generation strategies that enabled The National Law Review to garner the most website traffic of any legal news website in the United States during 2020. If you're a legal marketing professional loo...

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez discusses why marketing never stops with Allison Williams, the founder and CEO of Law Firm Mentor . Law Firm Mentor is a business coaching service for solo and small law firms that helps lawyers to grow their revenues, crush chaos in business and make more money. Law Firm Mentor was born out of Allison's personal experience creating a...

On this episode of the Legal Marketing 2.0 Podcast, Guy interviews Patrick Smith, a reporter who covers the business of law for The American Lawyer and its affiliated publications. Patrick keys us in on the best ways lawyers and marketers should approach media outlets with newsworthy stories. Tune in to learn strategies that will help get your stories published. Click here to access the show notes...

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Lynn Tellefsen-Stehle, the CMO of Wilentz, Goldman & Spitzer . Lynn oversees the business development and marketing operations for this century-strong New Jersey law firm. Tune in to hear Guy and Lynn discuss how digital marketing has transformed the ways law firms develop business and market their practice. Click here to a...

On today's episode of the Legal Marketing 2.0 podcast, Guy Alvarez and John Remsen Jr. discuss the importance of strategic planning for law firm growth and prosperity. A strategic plan should act as the backbone of a firm's strategy and remind the firm of its priorities when crises arise. Today, law firms must have a strategic plan that evolves with the firm and changes in the market. Click here t...

On this episode of the Legal Marketing 2.0 Podcast, Guy has an engaging conversation with attorney Frank Ramos, about how lawyers and law firms can better market themselves on LinkedIn. Frank shares with us his process for generating and capturing great ideas for content. Tune in to hear about the types of posts that really move the needle for law firms. Click here to access show notes.

In this episode, Guy is joined by Jay Plum, a legal marketing and communications professional to discuss how to integrate video in your law firm's content marketing strategy. Jay is the Director of Communications at Bracewell LLP, a leading law and government relations firm primarily serving the energy, finance and technology industries throughout the world. Jay is in charge of improving, maintain...

On this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosanna Berardi to discuss team loyalty and retaining talent at law firms. It probably isn't news to you, but attracting legal talent is no easy feat. So what can firms do - both big and small - to address this issue and heighten their ability to attract and retain precious talent? Rosanna has a few uncommon methods.   Click here...

In order to thrive in this new environment, law firms need to be client-centric now more than ever. In this episode, Guy is joined by Yolanda Cartusciello and Bob Robertson to discuss law firm communications strategies and best practices in today's "new normal". Yolanda is a Partner, and Bob a Senior Consultant in PP&C Consulting, a strategic consulting firm focused on law firms and professional s...

In this episode, Guy Alvarez is joined by Rachel Hammerman, a business development coach and meditation teacher. Rachel is here to discuss how meditation can help lawyers find satisfaction in the business development process, as well as in the result of a thriving practice. Click here to access show notes.

This week Guy is joined by Michael Mogill to discuss all things digital marketing, particularly, strategies that are most effective for lawyers and law firms during these uncertain times . They canvass everything from law firm branding to social media marketing . Michael Mogill is Founder and CEO of the video marketing company, Crisp Video Group, which has been named to the Inc. 500 list of Americ...

In this episode, Guy Alvarez meets with Patricia Baxter to discuss how lawyers and law firms can use video to market their practice and attract new clients. The problem with making videos is the perception that it's either too difficult or too expensive, but Patricia is here to tell you that it isn't! Patricia Baxter is a managing partner at Morgan Akins . Patricia specializes in helping insurance...

On this week's episode of the Legal Marketing 2.0 podcast, host Guy Alvarez interviews Matt Sunbulli. Matt is the CEO and Cofounder of Fishbowl, a new social network that connects professionals to have candid and relevant conversations about workplace topics. Every day professionals come to Fishbowl to discuss industry news and get career advice from both peers and senior leadership in an open, po...

In this episode of the Legal Marketing 2.0 podcast, Guy Alvarez discusses how law firms can treat the COVID-19 pandemic as an opportunity to innovate their business development and marketing practices with guest David Kamien. David Kamien is a former lawyer and the founder and CEO of Mind-Alliance Systems . Mind-Alliance offers an AI-powered business development intelligence platform called 'MindP...

On this week's episode of the Legal Marketing 2.0 podcast, host Guy Alvarez and guest Eric Farber discuss the power and importance of developing a strong law firm culture. Eric Farber is the CEO at Pacific Workers' Compensation Law Center and author of the new book, The Case for Culture . In his new book, Eric gives lawyers the wisdom and tools they need to transform themselves and their culture....

In this episode, Guy Alvarez and guest Barbara Malin discuss how law firms can handle the COVID-19 pandemic to help ensure business continuity. Things are changing so rapidly that we can't lose sight of the need to adapt our marketing strategies. Our guest, Barbara Malin, is the Chief Business Development and Marketing Officer at Jackson Walker, one of Texas' largest firms. She works with the firm...

In this episode, Guy Alvarez discusses how to design a successful legal career with guest, Marianne Merritt Talbot. Marianne is the Executive Vice President of SCG Legal, an award-winning international law firm consortium, and the author of the new book "Balance by Design: A Planner for Women Lawyers with a Life." Marianne is here today to talk about her new book, and her formula for how legal pro...

In this episode, Guy Alvarez discusses how female lawyers can build their brand and develop business with guest, Nina Flax. Nina is a partner and the leader of Mayer Brown's Northern California Corporate and Securities practice. Nina works on M&A, joint ventures, investing and commercial transactions. You can connect with Nina on LinkedIn here . Access show notes here .

In this episode, Guy Alvarez discusses the notion of "content experiences" with guest, Jenn Bankston. Content experience is the evolved legal marketers' approach to content marketing, with a shift in focus from creation and consumption to experience and engagement. Tune in to learn how you can create your own content experience strategy with insights and best practices. Access show notes here .

In this episode, Guy Alvarez interviews Josh Epstein and Juliet McNulty from DLA Piper, this year's winner of the 2019 Social Law Firm Index . Juliet is the Senior Digital Communications Manager at DLA, she oversees the firm's communications for the U.S. including the website, microsites and social channels and Josh is the firm's Director of Communications and oversees all internal and external co...

In this episode, Guy Alvarez discusses the ways in which law firms can amplify the impact of their social media marketing efforts with Glenn Gaudet. They discuss tactical and strategic measures firms should take, such as using podcasts as part of their marketing mix or encouraging employee advocacy to extend a firm's message. Glenn is the CEO of GaggleAMP , whose mission is to help companies maxim...

In this episode, Guy Alvarez discusses business development lessons for law firm leaders with Uri Gutfreund. Uri is the founder of The Managing Partner RoundTable, the largest peer-to-peer learning group for managing partners of mid-size firms.  The program enables Managing Partners to help each other in their mastermind groups to solve their biggest problems. Uri also chairs the successful Managi...

In this episode, Guy Alvarez explores the many benefits of staying active and engaged with your audience on LinkedIn. He stresses the importance of law firm company pages as well as personal pages for the attorneys at your firm. Tune in to find out why both are equally as important for branding and to learn about LinkedIn's latest feature updates to their company pages. Click here to access full s...

In this podcast, Guy interviews Robert Weiss, a marketing president at MultiVision Digital. Listen to the advice Robert has for attorneys looking to incorporate video as part of their law firm's content marketing strategy. In the episode, Robert shares tips and techniques for developing engaging and effective law firm video marketing content to attract clients. You can connect with Robert on his w...

In this podcast, Anthony Geraci, discusses how to scale your law firm to new heights. Geraci is a lawyer, entrepreneur and founder of Lawcoaching.com , where he coaches attorneys to grow their book of business and how to manage their law firms. You can connect with Anthony on his website Lawcoaching.com or on LinkedIn here .   Click here for the full show notes.