Legal Marketing 2.0 Podcast

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Christopher Melcher. Business owners, celebrities, and trust beneficiaries across California turn to Christopher Melcher for assistance protecting their most valuable assets in high stakes divorces. With deep experience in complex family law litigation and premarital agreements, he provides tactical representation in the most cha...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Matt Kalmans. Matt is the Co-CEO and Co-Founder of Applecart. Applecart is an enterprise technology platform defining the new category of "decision maker marketing." The platform has been used by hundreds of industry-leading organizations, including 20+ members of the Fortune 500 to market to high stakes B2B decision makers (e.g....

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Buie, Esq. Elise is a passionate, creative, problem-solving attorney and founder of Elise Buie Family Law Group who creates family law and estate planning solutions, not obstacles, for clients. Elise opened her firm during a period of personal adversity. Now in a period of global adversity, Elise's firm has experienced its...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Betiayn Tursi, the Global Chair and Co-Founder of the Women in Law Empowerment Forum, or as it is known WILEF. Now in its 15th year, WILEF is at the forefront of making women in law firms write their success stories. WILEF also benchmarks law firms to ensure they are working toward retaining, promoting, and compensating women to...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lee Garfinkle, the Chief Client Development and Relationship Officer at Goodwin, an AMLAW 25 firm with offices in the US, Europe, and Asia. Lee has held senior-level client and marketing roles in law firms for almost 18 years and was a management consultant at Deloitte before joining the legal industry. His industry experience is...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Auseh Britt, the Vice President of Growth Marketing at Terminus, and Kasey Johnson, the General Counsel at Terminus. Auseh leads demand generation, marketing operations, field marketing, and account-based marketing across new business and customer expansion. Kasey is a member of the Terminus Executive Leadership Team and the busi...

In this Episode of the Legal Marketing 2.0 Podcast, Guy sits down with Kevin O'Keefe. Kevin O'Keefe is founder & CEO of LexBlog, the leading provider of digital publishing solutions to the world's largest law firms—and home to the world's largest legal blogging community. Kevin, a former trial lawyer himself, is one of the key figures who made law blogging what it is today. Kevin joins us today to...

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lisa Lang, Lisa currently serves as the General Counsel for Kentucky State University, a role she has had for four years. Lisa first began her career as a lawyer working as an associate attorney specializing in insurance defense for a law firm in Louisville, Kentucky. She left that firm in 2008 to work for the Commonwealth of Kent...

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lauren Piccolo-Ingram, Lauren is the Managing Director of Client Development at Goodwin where she is responsible for the planning and execution of business development, marketing, and communications initiatives for the firm's Litigation Department. Ms. Piccolo-Ingram has particular expertise in developing performance metrics and d...

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Megan Sullivan-Jenks. Megan is the director of marketing & communications at Choozle . She is a self-proclaimed tinkerer and a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies t...

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ryan Klekas, Ryan Klekas is the Director of Partnerships at Bombora . Ryan works with Bombora's strategic partners to ensure both they and their clients clearly understand how to use and achieve success with Bombora's industry leading targeting intent data. The focus of Ryan's and Guy's discussion is on the power of Bombora's inte...

Guy is joined by Howard Kravitz, Howard is the Chief Marketing Officer for global AmLaw 50 Law Firm Winston and Strawn . He oversees all Business Development, Marketing, Branding, and Communications efforts for the firm and he reports directly to the Chairman and sits on the Executive Committee of the firm. The focus of Howards and Guy's discussion is on the challenges currently facing the legal i...

Guy is joined by Justin Stivers, the founder and owner of The Probate Law Firm ; a law firm dedicated to probate and estate planning based out of Miami, Florida. Justin is all about making the legal process simple and easy for the consumer and is constantly looking for efficient and innovative ways to improve the way legal services are sold and delivered. The focus of Justin and Guy's discussion i...

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Katz, the Founder and CEO of the New Law Business Mode . Ali founded the New Law Business Model to teach her techniques to other lawyers who want to serve families and business owners as a trusted advisor, while loving their lives and law practices. The focus of Ali and Guy's discussion is on the challenges and issues lawyers...

Guy is joined by Lauren Osborne, a marketing and business development professional who has worked in both the legal and accounting industries for over 13 years. She has been successful in leveraging search engine optimization (SEO) techniques for business generation. This week's podcast focuses on the basics of search engine optimization for lawyers, the benefits of using the WordPress platform, a...

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Kevin Brodehl, a trial and appellate attorney at Patton Sullivan Brodehl LLP in northern California. His practice focuses on high-stakes real estate and business disputes throughout the Bay Area and California, which he often writes about on his blogs, "The LLC Jungle" and " Money and Dirt ." The focus of Kevin and Guy's discussio...

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Awad, also known as @ceolawyer on social media, Ali is a successful lawyer/entrepreneur with his own law firm (Ali Awad Law, P.C.) and media company. Ali teaches lawyers, doctors, and other professionals how to brand themselves digitally and generate clients through social media. Tune into this episode to hear Guy and Ali disc...

Guy is joined by Charles Cousins, the Business Development Director at Passle. At Passle, Charles works with the Marketing and Business development teams at law firms to help them implement successful thought leadership programs. Tune into this episode to learn why getting your law firm's attorneys to contribute to your content creation is vital, how writing benefits your attorneys, common hiccups...

In this episode Guy is joined by Dominic Ayres, a senior client development manager at Eversheds Sutherland. Dominic is responsible for the development and growth of international client relationships and sector strategy for the Industrials sector group across Europe, the Middle East, and Africa joins us to discuss how a sector-based strategy leads his lawyers to greater client success. Tune in to...

In this episode of the Legal Marketing 2.0 Podcast, Gina Rubel, the CEO of Furia Rubel Communications, a nationally-known law firm, public relations, and crisis communications agency, shares her insight on the importance of public relations and how it can support a law firm's overall business plan. Furthermore, Gina and Guy discuss the marriage between public relations and social media marketing,...

In this episode of the Legal Marketing 2.0 Podcast, Dan Brian, a digital marketing guru, shares his best tips and tools to build a strong content marketing machine for law firms and how to include attorneys in the writing process. The entire content marketing process can seem overwhelming, particularly for lean marketing teams that are strapped for resources and time. Tune in to learn the specific...

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Michelle Wilson Murphy. Michelle is the owner of Wilson Murphy Law. As a trademark and small business attorney, Michelle works with businesses and creatives to secure and protect their business through trademarks, contracts, copyrights, and business formations. While many lawyers gravitate towards Linkedin to market themselves, M...

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Leia Dudek. Leia is Good2bSocial's dedicated HubSpot Channel Account Manager. For about two years Leia has guided Good2bSocial's clients through adopting HubSpot's platform.  Unlike most Legal Marketing 2.0 Podcast episodes, this show's guest hosts the show. Leia talks with Guy about Good2bSocial's experience using HubSpot, and h...

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Karen Kahn. Karen started her career as a psychologist and later went on to become a strategic business development and career coach. Given her impressive track record of helping lawyers expand their books of business, Karen is one of the most sought-after coaches in the legal profession.  Guy and Karen discuss the challenges tha...

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eric K. Thomas. Eric is the social media and digital media manager for Bracewell and the founder and Editor-in-Chief of The Quintessential Gentleman , which is a media platform dedicated to telling the positive stories of Black and Brown men. As social media becomes a more critical avenue of communication for law firms, Guy and E...