Sanita Guddu of Persuasion - Legacy Consultant and Training Specialist

Legacy Fundraising Chat

Business EN ↓ 107 episodes

Feeling you don’t have time for legacy fundraising marketing? Or don’t know where to start? As a former Legacy Marketing Manager, I have been where you are. Having managed regional legacy teams, organised and presented at over 110 legacy events I love the whole journey from having conversations to stewarding pledgers. Now as a legacy consultant, I hear people who have responsibility for this fundraising stream struggling, and I don't want you to. Episodes are created to help you to increase your legacy income, whilst filled with wisdom and easy actionable tips all under 30 minutes.

Author

Sanita Guddu of Persuasion - Legacy Consultant and Training Specialist

Episodes

Ep107: Beyond Facebook — How to use Instagram & TikTok in your legacy marketing 08.07.2026 9:59

Do you really need to start dancing on TikTok to promote gifts in Wills? Thankfully not. I explore how you can use Instagram and TikTok without losing your dignity. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my news...

Ep106: How secure is a legacy gift in a Letter of Wishes? 24.06.2026 12:35

Letters of Wishes are becoming more common in legacy giving, but do they offer genuine reassurance or a false sense of security? Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a...

Ep105: How to get inside the mind of a legacy donor 10.06.2026 12:35

The moment someone considers a charitable gift in their Will, something deeper is happening. In this one, I explore the hidden psychology behind legacy giving. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newslette...

Ep104: Tough questions Trustee's ask and how to answer them 27.05.2026 11:30

Trustees pushing back on legacies? This episode helps you answer the big questions with confidence, clarity and evidence Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour...

Ep103: A chat with Roman Kubiak from Hugh James Solicitors - what every charity needs to know about contested Wills Part 2 13.05.2026 33:43

Are your legacy processes strong enough to withstand a contested Will? Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast, I’d love i...

Ep102: A chat with Roman Kubiak from Hugh James Solicitors - what every charity needs to know about contested Wills Part 1 29.04.2026 30:17

Would you know what to do if a legator’s Will was challenged? Listen to find out. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiration with my newsletter here . P.s Could you do me a favour please? If you are enjoying my podcast...

Ep101 A chat with Emma Bracegirdle from The Saltways on how to make and use videos in your legacy programme Part 2 14.04.2026 25:54

Think video is only for big charities with big budgets? Discover how to craft donor-led legacy content yourself that works. Free training as mentioned on the show https://thesaltways.com/training/ Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of ti...

Ep100 A chat with Emma Bracegirdle from The Saltways on how to make and use videos in your legacy programme Part 1 01.04.2026 33:26

What if your legacy video didn’t need an agency—just authentic stories, simple tech, and a clear message? Free training as mentioned on the show https://thesaltways.com/training/ Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Need some more help with this topic? Visit my website for details about my Legacy Lens Service Sign up for your monthly dose of tips and inspiratio...

Ep99: Why your pledger numbers may not be growing 18.03.2026 7:14

Are your pledger numbers stuck even though you’re “doing all the right things”? What if the real issue isn’t strategy or budget? Got a question or want to find out more about Legacy Lens service? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me a favour please?...

Ep98: How to talk to High-Net-Worth Individuals about legacies 04.03.2026 8:49

Are you confident talking to high-net-worth donors about legacies? If not, you’re not alone! Listen for simple and respectful ways to start this conversation. Got a question or want to find out more about Legacy Lens service? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Co...

Ep97: A chat with Ashley Rowthorn and Dr Claire Routley "What We Love (and Loathe) About Legacy Marketing Part 2 18.02.2026 33:18

Tired of “Leave a lasting legacy” and beach-walking couples? Alongside, Claire and Ashley, we unpick the clichés of legacy fundraising — and share what really inspires people to give. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me a favour ple...

Ep96: A chat with Ashley Rowthorn and Dr Claire Routley "What We Love (and Loathe) About Legacy Marketing Part 1 04.02.2026 28:32

We’re calling out legacy clichés — from Will puns to “a gift that costs nothing today.” Hear what makes us cringe, laugh, and rethink how we talk about legacies. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me a favour please? If you are enjoy...

Ep95: A chat with Sally Bendtson, Independent HR Specialist: "when work turns toxic and what to do about it" Part 2 21.01.2026 29:38

Why do good people leave good jobs? In this candid chat, Sally shares the unseen conflicts and quiet tensions that push employees to walk away. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me a favour please? If you are enjoying my podcast, I’...

Ep94: A chat with Sally Bendtson, Independent HR Specialist: "when work turns toxic and what to do about it" Part 1 07.01.2026 32:20

From subtle power struggles to toxic team dynamics, workplace conflict is more common than we admit. In this episode, Sally shares how to recognise and manage it. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me a favour please? If you are enjo...

Ep93: The most important document you’ll ever need. 19.11.2025 4:35

A powerful and personal way to close the year. I invite you to reflect, act, and lead by example. A simple challenge that might just change how you see your work (and yourself) in 2026.

Ep92: A chat with Stuart McCoy, Data Strategy Consultant "Is your data killing your legacy programme?" Part 2 12.11.2025 24:27

Is your data helping or holding back your legacy programme? Stuart McCoy reveals why most fundraisers are missing the mark. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you cou...

Ep91: A chat with Stuart McCoy, Data Strategy Consultant "Is your data killing your legacy programme?" Part 1 29.10.2025 26:02

What makes a good legacy prospect—and how do you find them in your database? It’s simpler (and smarter) than you think. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could e...

Ep90: A chat with Lauren Buchanan, Fundraiser at OneKind. The Journey from ‘We Should Do Legacies’ to ‘We’re Doing It!’ A client case study Part 2 15.10.2025 29:09

From legacy myths to unexpected pledger stories, Lauren lifts the lid on what it really takes to engage supporters to consider a legacy gift. This is legacy fundraising—transparent, practical, and full of heart. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s...

Ep89: A chat with Lauren Buchanan, Fundraiser at OneKind. The Journey from ‘We Should Do Legacies’ to ‘We’re Doing It!’ A client case study Part 1 01.10.2025 26:08

How do you launch a legacy programme with no in-house expertise and a tiny team? Lauren Buchanan shares the surprising lessons, wins, and honest hurdles from OneKind’s legacy fundraising journey. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me...

Ep88: A chat with Richard from NFWN and Molly from Ubiquity “How Facebook Fails Fundraisers (and What Works Instead)” Part 2 17.09.2025 23:09

Is Facebook still worth it for legacy campaigns? This episode unpacks digital myths, donor behaviour, and why quality over quantity matters. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me a favour please? If you are enjoying my podcast, I’d l...

Ep87: A chat with Richard from NFWN and Molly from Ubiquity “How Facebook Fails Fundraisers (and What Works Instead)” Part 1 03.09.2025 28:42

Is Facebook really the key to legacy fundraising—or is there a smarter way? Richard and Molly reveal fresh strategies for reaching the right people at the right time. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me a favour please? If you are...

Ep86: Legacy Brochure Series Part 3 - Storytelling and why it makes donors act 20.08.2025 7:06

I dive into how storytelling makes legacy giving feel real and inspires action. Discover simple ways to craft warm, materials that connect with supporters emotionally Scottish Wildlife Trust - showing impact of a named legator https://www.youtube.com/watch?v=ldkVmyRBtAw ShelterBox – pledger case studies https://www.youtube.com/watch?v=XBdX0PWft5I Got a question? Drop me an email hello@legacyfun...

Ep85: Legacy Brochure Series Part 2– Postal versus Digital Brochure 06.08.2025 6:51

Do you still need a printed legacy brochure in a digital world? This episode breaks down why print still matters and how to make your digital materials truly connect. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me a favour please? If you are...

Ep84: Legacy Brochure Series Part 1– What every Legacy leaflet and brochure needs 23.07.2025 15:23

Discover the essentials every legacy leaflet and brochure needs to engage supporters and inspire gifts in Wills—without overwhelming them. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here . Visit my website for more info P.s Could you do me a favour please? If you are enjoying my podcast, I’d lov...

Ep83: A chat with Lucy Anderson Jones, Development Manager at Tax Justice UK "How I created a legacy strategy with a mentor" a client case study Part 2 09.07.2025 24:31

Lucy, under my guidance, crafted a compelling legacy strategy and proposition, winning the backing of her team and loyal supporters. Curious how she turned a vision into reality and gained their enthusiastic support? Listen to Part 1 and this Part to find out. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsle...