LeCorner - International

The Super League Triathlon is a private league with innovative race formats, shorter with multiple transitions between swimming, cycling, and running. The race was first envisioned in 2016 and co-founded in 2017 by former Ironman world champion Chris McCormack with amateur triathlete and Russian billionaire Leonid Bogulslavky. Nowadays, Super League Triathlon is disrupting traditional triathlon wi...

It’s said that today, millions of sporting events take place every year, but many of them are still not broadcasted. These events range from local youth and women's sports to lower leagues and niche sports. Indeed, traditional broadcasters did not often see the value in acquiring these TV rights because of the low return on investment generated. This creates a lack of visibility for their events a...

The National Association for Stock Car Auto Racing (NASCAR) founded in 1948 is one of the most famous sports proprieties in the United States, attracting more fans each year.  In 2021, the new Bubba Wallace team (owned by the former basketball player, Michael Jordan) contributed to NASCAR’s audience growth as 29% of sports fans said they were more likely to watch a NASCAR race based on this new te...

Welcome to the entrepreneurial journey, a new series of episode that will be showcasing CEO and startup founders that have been brave and bold enough to launch their business and create their product within the sports industry.  For this second episode, we have invited Eric Stark - CEO & Co-Founders, and Michael Horton - COO & Co-founders at Slate.  What is Slate?  Founded in 2018, Slate i...

Atlético Mineiro is a professional football club founded in 1908, playing at the first level of Brazilian football (Campeonato Brasileiro Serie A) and has won more than 71 official titles, including 1 Copa Libertadores, 2 CONMEBOL Cup, and 45 championships. It’s one of the biggest football clubs in South America that attracted top players such as Ronaldhinio, João Leite or Robinho. Atlético Mineir...

Founded in 1993 as part of the United States' successful bid to host the 1994 FIFA World Cup, the Major League Soccer (MLS) is composed of 27 teams such as (24 in the US and 3 in Canada.) that compete each year for the MLS Cup. Since its creation the league's awareness and popularity has grown quickly, driven both by clubs (LA Galaxy, D.C United, New York Red Bulls etc.), and by star players such...

SailGP is an international sailing competition founded 2 years ago by Larry Ellison, founder of Oracle and chamion yachtsman Russelm Coutts. Teams are competing across a season of multiple grands prix around the world. The inaugural competition was in 2019 with six teams competing from Australia, China, France, Great Britain, Japan and the United States of America.  For this new LeCorner Episode,...

The Value Xchange is a sport, media and entertainment marketing agency that builds partnerships for their customers through the power of sport, entertainment and media that have an enduring and positive impact for the fans, sponsors and rights owners. The agency is working both with brands and rights owners to deliver a premium service, backed up with data and insight. For this new LeCorner episod...

Noise Studio is a danish digital creative agency, operating in the sports industry with a focus on "The Great Outdoors". Noise Studio is helping sports companies to develop their brands and set up digital strategy through the creation and design of digital products.  Their modjo is clear: encourage people to get outdoors and experience the world, actively. We definitely wanted to know more about i...

Welcome to the entrepreneurial journey, a new series of episode that will be showcasing CEO and startup founders that have been brave and bold enough to launch their business and create their product within the sports industry.  For this second episode, we have invited Daniel Kirschner, President & CEO of Greenfly What is Greenfly?  Founded in 2014, Greenfly's simple mission is to fuel brand l...

The National Basketball Association (NBA) is one of the four major professional sports leagues in North America and probably one of the most famous sport entity around the world. Created in 1946, the NBA is made of 30 teams (franchises) that are divided into 2 conferences (Eastern & Western). At the end of the regular season, the eight best teams of each conference participate in the playoff  ...

Opta Sports is one of the most famous sports data and analytics companies in the world! Founded in 1996, the company was acquired by Perform Group in 2013 and more recently by Vista Equity Partners in 2019.  Opta initially started collecting data and producing sports content as part of Sky Sports. A decade later, as an independently owned business, the company launched its pioneering real-time dat...

Welcome to the entrepreneurial journey, a new series of episode that will be showcasing CEO and startup founders that have been brave and bold enough to launch their business and create their product within the sports industry.  For this first episode, we have invited Miheer Walavalkar, Co-founder & CEO of Livelike Inc.  What is Livelike?  "LiveLike is on a mission to convert passive audiences...

In today’s sport organizations, some of the most important missions belong to the sports event manager, who plans all the operations that make exciting competitions possible. These people are responsible of coordinating tons of things related to employees, facilities, plannings, equipments to provide exciting and amazing events. Sport event managers must have a clear understanding of all aspects o...

Maple Leaf Sports & Entertainment Ltd. (MLSE) is Canada’s preeminent leader in delivering top quality sport and entertainment experiences to fans. MLSE is one of North America’s leading providers of exceptional experiences. It is the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC and th...

The European Broadcasting Union (EBU) is the world’s leading alliance of public service media (PSM). Composed of 115 member organizations in 56 countries, their mission is to to secure a sustainable future for public service media, providing them with world-class content from news to sports and music. They are also helping their member to innovate by co-creating new digital solutions to reach new...

R/GA is an international innovation consultancy headquartered in New York and founded in 1977. The agency creates advertising and marketing products based in technology and design. They have created R/GA Venture to bring together established companies and startups to help both chart a course for their future. The Global Sports Venture Studio stands within this service and enables the world's leadi...

For our very first episode, we had the pleasure to interview Michael Promann, Managing Director at Scrum Ventures.  Scrum Ventures is a seed-stage venture firm investing across a range of industries in the U.S. and Japan. Based in San Francisco with extensive experience and networks in both Silicon Valley and Japan, Scrum Ventures accelerates portfolio companies with global opportunities and helps...