Learn With Kubi

Today I sat down with Vanessa Williams, Senior Creative Director and Brand Marketer who has worked at Amazon, Google, YouTube, Meta, Square, and fintech startups, to discuss how the world’s biggest brands actually plan campaigns, evaluate creators, and decide who gets partnership opportunities. We talk about campaign strategy, creator selection, relationship building with brand decision-makers, an...

Today I sat down with Alexis Pullum, Influencer Partnerships Manager at Agency Habitat, to break down why so many creators struggle to build sustainable careers through brand partnerships and what actually separates creators who get overlooked from creators who build long-term opportunities. We talk about authenticity in the creator economy, why engagement matters more than follower count, how cre...

Today I sat down with Gianna Griffith, Client Operations Specialist in digital marketing and influencer partnerships, to break down what it really takes to get discovered and hired in today’s creator economy. We talk about how brands use creator databases and keyword filters, why most creators get rejected even with strong content, what brands look for when evaluating creator partnerships, and how...

Today I sat down with Frank Poe, creator economy attorney and founder of Poe Law PLLC, to break down what creators actually need to know about contracts, licensing, negotiations, and protecting themselves in brand partnerships. We talk about usage rights, licensing vs. usage, revision clauses, and how brands and creators negotiate power within deals. Frank also shares why creators should think lik...

Today I sat down with Sabreen Haziq, Brand Editorial & Go-To-Market Lead at Buffer, to break down how creator marketing actually works behind the scenes—and what separates creators who land consistent brand deals from those who don’t. We talk about how brands really choose creators, why audience alignment matters more than follower count, what “good performance” actually looks like in campaign...

Today I sat down with Olivia, a seasoned brand and influencer marketing strategist formerly of the Sterling Rice Group, to pull back the curtain on how brand deals actually happen. We move past the surface-level advice and dive into the "why" behind brand selections—explaining why audience alignment is a non-negotiable, the specific metrics that actually catch a brand manager's eye (hint: it's not...

Most creators are guessing when it comes to brand deals. They’re guessing on their rates, guessing on their pitches, and hoping for a "yes." I’m Kubi . By day, I’m a Marketing Manager seeing the deals from the agency side. By night, I’m a creator educator helping you win them. On this show, I’m bringing in the industry’s top experts to stop the guesswork. From high-level positioning to the final s...