Learn Local E-commerce In Pakistan - E-commerce Podcast by Deployers in Pakistan.

Ecommerce Baithak – Episode 43 | BNB Skincare Brand Kahani & Ecommerce Case StudyIn Episode 43 of Ecommerce Baithak, we uncover the inspiring journey of BNB Derma and how it became one of Pakistan's leading skincare brands. Hosted by Haider Qazi, Omer Mubeen, Jahangir Ali, Waleed Shahbaz, CEO BNB Nasir Mehmood, Kashif Nisar Ecom Head BND. this episode features entrepreneur Sohail Sadiq and...

🚨 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐁𝐚𝐢𝐭𝐡𝐚𝐤 – 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟒𝟐 💰 𝐍𝐞𝐰 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐘𝐨𝐮𝐓𝐮𝐛𝐞𝐫 & 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫 𝐓𝐚𝐱𝐞𝐬 𝐢𝐧 𝐏𝐚𝐤𝐢𝐬𝐭𝐚𝐧 | 𝐁𝐮𝐝𝐠𝐞𝐭 𝟐𝟎𝟐𝟔-𝟐𝟕 🎥 Watch Full Episode: https://youtu.be/d56FvgqOZXc 📖 Read Detailed Case Study: https://bit.ly/4a7yQ4c Hosted by 𝐇𝐚𝐢𝐝𝐞𝐫 𝐐𝐚𝐳𝐢, 𝐎𝐦𝐞𝐫 𝐌𝐮𝐛𝐞𝐞𝐧, 𝐉𝐚𝐡𝐚𝐧𝐠𝐢𝐫 𝐀𝐥𝐢, 𝐖𝐚𝐥𝐞𝐞𝐝 𝐒𝐡𝐚𝐡𝐛𝐚𝐳, 𝐘𝐚𝐦𝐢𝐧 𝐌𝐚𝐥𝐢𝐤 & 𝐉𝐚𝐦𝐢𝐥 𝐀𝐡𝐦𝐞𝐝 🎙️ Special Guests: 𝐌𝐮𝐡𝐚𝐦𝐦𝐚𝐝 𝐀𝐭𝐢𝐟 𝐌𝐮𝐧𝐢𝐫 (Group CFO, Stylo Group) 𝐀𝐝𝐞𝐞𝐥 𝐌𝐮𝐧𝐚𝐰𝐚𝐫 (GM Finan...

🚨 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐁𝐚𝐢𝐭𝐡𝐚𝐤 – 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟒𝟏 👠 𝐈𝐧𝐬𝐢𝐠𝐧𝐢𝐚 𝐁𝐫𝐚𝐧𝐝 𝐊𝐚𝐡𝐚𝐧𝐢 | 𝐇𝐨𝐰 𝐀 𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐁𝐞𝐜𝐚𝐦𝐞 𝐚 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 🎥 Watch Full Episode: https://youtu.be/2XWWhA-wzn4 📖 Read Detailed Case Study: https://bit.ly/3RPMhzA Hosted by 𝐇𝐚𝐢𝐝𝐞𝐫 𝐐𝐚𝐳𝐢, 𝐎𝐦𝐞𝐫 𝐌𝐮𝐛𝐞𝐞𝐧, 𝐉𝐚𝐡𝐚𝐧𝐠𝐢𝐫 𝐀𝐥𝐢, 𝐖𝐚𝐥𝐞𝐞𝐝 𝐒𝐡𝐚𝐡𝐛𝐚𝐳, 𝐘𝐚𝐦𝐢𝐧 𝐌𝐚𝐥𝐢𝐤 & 𝐉𝐚𝐦𝐢𝐥 𝐀𝐡𝐦𝐞𝐝 , this episode uncovers the complete story of Insignia — from a brand where 𝟗 𝐨𝐮𝐭 𝐨𝐟 𝟏𝟎...

Ecommerce Baithak – Episode 40 | Graveyard of Ecommerce & Retail Brands in Pakistan In this special episode of Ecommerce Baithak, we explore the “Graveyard of Ecommerce & Retail Brands in Pakistan” — a deep analysis of brands and startups that once showed tremendous promise but eventually declined, disappeared, or lost their market leadership. Hosted by Haider Qazi, Omer Mubeen, Jahangir A...

In this powerful episode of Ecommerce Baithak Kahani, we deep dive into the incredible journey of Limelight — one of Pakistan’s fastest-growing fashion retail brands. Joined by special guests Muhammad Atif Munir, FCA (Group CFO Stylo & Ex CFO Limelight), Yamin Khokhar, Haider Ahmed Qazi, Syed Jahangir Ali and Omer Mubeen, we uncover how Limelight built its success story in Pakistan’s highly co...

Ecommerce Baithak – Episode 37 | Imtiaz Super Store: Success & Failure in Ecommerce (Brand Kahani Case Study)In this episode, the panel takes a deep dive into one of Pakistan’s most dominant retail giants, Imtiaz Super Market — not just celebrating its success, but dissecting it completely. Haider, Omer, Yamin, and Jahangir break down how Imtiaz built a multi-billion retail empire through aggr...

Ecommerce Baithak – Episode 38 | Outfitters Brand Kahani & Ecommerce Case StudyIn this power-packed episode of Ecommerce Baithak, the panel dives deep into the complete Brand Kahani of Outfitters — one of Pakistan’s most influential western wear fashion brands. Haider, Yamin Sb, Adeel Sb, Jamil Sb, Omer, Waleed, and Jahangir break down how Outfitters changed Pakistan’s fashion landscape by int...

Ecommerce Baithak Episode 36 | Baithak Kahani: Asim Jofa Brand DissectionEcommerce Baithak Episode 36 introduces a new segment, “Baithak Kahani,” where top brands are dissected from an ecommerce, strategy, and marketing perspective. This episode focuses on Asim Jofa, analyzing how luxury lawn brands evolved in Pakistan and how Asim Jofa positioned itself as a high-demand, aspirational fashion labe...

Ecommerce Baithak Episode 35 is a highly practical Q&A-focused session that dives deep into AI adoption, automation, data systems, and operational efficiency in ecommerce. This episode is designed to challenge how businesses currently operate and push founders toward real-time, data-driven decision making instead of manual and delayed processes. Chapters: 00:00 Highlights. 2:36 Q1.⁠ ⁠Are we cu...

Ecommerce Baithak Episode 34 focuses on how external disruptions, AI evolution, and skill gaps are reshaping ecommerce and digital marketing in Pakistan. The episode explores the impact of Meta’s Andromeda update and server issues in UAE, and how these technical shifts are affecting ad performance and business stability. The discussion highlights practical strategies like increasing prepaid orders...

Ecommerce Baithak Episode 33 dives into one of the most critical challenges for ecommerce and retail businesses today—fuel price hikes, market instability, and their direct impact on operations, logistics, and sales in Pakistan. This episode explores how rising costs influence startups, fashion brands, courier companies, and manufacturing units, while also uncovering unexpected behaviors like pani...

Ecommerce Baithak Episode 33 dives into one of the most critical challenges for ecommerce and retail businesses today—fuel price hikes, market instability, and their direct impact on operations, logistics, and sales in Pakistan. This episode explores how rising costs influence startups, fashion brands, courier companies, and manufacturing units, while also uncovering unexpected behaviors like pani...

Ecommerce Baithak – Episode 31 | War Impact, Courier Logistics, Taxes & Ecommerce OperationsEcommerce Baithak Episode 31 discusses the real operational challenges of running ecommerce businesses in Pakistan, especially during uncertain global conditions. The hosts Haider Ahmed Qazi, Omer Mubeen, Waleed Shahbaz, and Jahangir Ali explore how the Middle East war crisis, fuel price fluctuations, c...

Ecommerce Baithak Episode 30 is a strategic, forward-looking conversation on Ramadan ecommerce, retail synergies, data-driven decision making, and the future of ecommerce in Pakistan. This episode features Yamin Malik, CEO of Sefam Group, and Jamil Ahmed, COO of Almas, alongside an interactive audience Q&A, making it one of the most holistic and practical episodes in the Baithak series. The di...

Ecommerce Baithak Episode 29 is part of the Ramzan Special Ecommerce Series, focusing on how and why ecommerce sales surge during Ramadan, which categories benefit the most, and how content and ad platforms shape buying behavior in Pakistan and globally. Hosted by Haider Ahmed Qazi, Omer Mubeen, Waleed Shahbaz, and Jahangir Ali, this episode blends seasonal strategy, brand success stories, platfor...

Ecommerce Baithak – Episode 28 | Ramadan Ecommerce, AI, Couriers & Sustainable Growth Ecommerce Baithak Episode 28 is a powerful, insight-rich episode focused on Ramadan ecommerce strategy, AI-driven brand building, courier challenges, and long-term business sustainability in Pakistan. The guests are Mr Zaid, From Zaid Atar Wale and Mr Sueman, CEO Candid.pk. The Baithak is hosted by Haider Ahmed Q...

Ecommerce Baithak – Episode 27 | Platforms, Content & the Reality of Ecommerce GrowthEcommerce Baithak Episode 27 is a thoughtful and reality-driven discussion on what it truly takes to start, sustain, and scale an ecommerce business in Pakistan—beyond hype and shortcuts. This episode features Obaid Arshad, CEO of Ginkgo Retail, and Mian Zeeshan Shahzad, CEO of Graphtick and Zaisha, bringing p...

Ecommerce Baithak Episode 26 is one of the most critical, hard-hitting, and awareness-driven episodes of Ecommerce Baithak, focusing on the Meta Andromeda update, AI misuse, platform instability, and how ecommerce businesses can survive and adapt. Hosted by Haider Ahmed Qazi, Omer Mubeen, Waleed Shahbaz, and Jahangir Ali, this episode blends tech awareness, digital ethics, performance marketing, a...

𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗕𝗮𝗶𝘁𝗵𝗮𝗸 – 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟮𝟱 | 𝗜𝗻𝘀𝗶𝗱𝗲 𝗣𝗮𝗸𝗪𝗵𝗲𝗲𝗹𝘀: 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲, 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 & 𝗔𝘂𝘁𝗼-𝗧𝗲𝗰𝗵 𝗶𝗻 𝗣𝗮𝗸𝗶𝘀𝘁𝗮𝗻 A must-watch episode for ecommerce founders, marketplace builders & auto-industry entrepreneurs👇 ✅ 𝗛𝗼𝘄 𝗣𝗮𝗸𝗪𝗵𝗲𝗲𝗹𝘀 𝗲𝘃𝗼𝗹𝘃𝗲𝗱 𝗳𝗿𝗼𝗺 𝗰𝗹𝗮𝘀𝘀𝗶𝗳𝗶𝗲𝗱𝘀 𝘁𝗼 𝗮 𝗳𝘂𝗹𝗹 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 ✅ 𝗣𝗮𝗸𝗪𝗵𝗲𝗲𝗹𝘀 𝗮𝘀 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 + 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 ✅ 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝘃𝘀 𝗰𝗹𝗮𝘀𝘀𝗶𝗳𝗶𝗲𝗱 𝗮𝗱𝘀 – 𝘄𝗵𝗮𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝗶𝗻 𝗣𝗮𝗸𝗶𝘀𝘁𝗮𝗻 ✅ 𝗛𝗼𝘄...

Ecommerce Baithak – Episode 24 | Logistics, Dropshipping & Beauty Brand Building in PakistanEcommerce Baithak Episode 24 is a highly practical and solution-driven conversation focused on fixing ecommerce operations, reducing costs, and building scalable private-label brands in Pakistan. This episode deep dives into logistics innovation, dropshipping operations, courier management, returns cont...

Ecommerce Baithak – Episode 23 | Building an Industry from One IdeaEcommerce Baithak Episode 23 is an inspiring and highly practical conversation on how a single ecommerce idea can evolve into an entire industry. This episode features Saad, CEO of Sehgal Motors, one of Pakistan’s most recognized names in the car accessories ecommerce space. The Baithak is hosted by Haider Ahmed Qazi, Omer Mubeen,...

Ecommerce Baithak – Episode 22 | Amazon Selling from Pakistan: Complete Practical GuideEcommerce Baithak Episode 22 is a step-by-step, ground-reality guide to selling on Amazon, designed for beginners, intermediates, and serious Amazon sellers in Pakistan. The episode features Babar Ali, Head of Amazon at Enablers, and Zeeshan Mazhar, Private Label Amazon Expert at Enablers. The Baithak is hosted...

Ecommerce Baithak – Episode 21 | Skincare, Shoes & the Reality of Pakistani EcommerceEcommerce Baithak Episode 21 is a comprehensive, no-filter discussion on building, scaling, and protecting ecommerce brands in Pakistan, with a strong focus on skincare, cosmetics, footwear, and data-driven decision-making. The episode features Khurram Mahmood, CEO of Fkick.pk, and Saad Saeed Mia, HOD Ecommerc...

Ecommerce Baithak Episode 20 is a highly insightful and honest conversation around building sustainable ecommerce brands in Pakistan, especially through manufacturing and private labeling. This episode features Qaseem ur Rehman, CEO & Founder of Plzpapa, and Shujja ur Rehman, Business Partner & Production Controller. The Baithak is hosted by Haider Ahmed Qazi, Omer Mubeen, Waleed Shahba, a...

Ecommerce Baithak – Episode 19 | International Ecommerce PlaybookEcommerce Baithak Episode 19 is a power-packed, practical conversation focused on scaling Pakistani brands to international markets. This episode features Muhammad Kaab, a leading Tech & AI expert, and Basit Azhar, CEO of Velvour, sharing real-world insights on cross-border ecommerce. The Baithak is hosted by Haider Ahmed Qazi, O...