Leading Local Insights

With changes in data and privacy laws along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to help clients navigate data, technology, and marketing outcomes. In this podcast, BIA’s Rick Ducey speaks with Brock Berry, President and Founder of AdCellerant, a digital marketing services firm. Brock explains how agencies l...

In this podcast, BIA’s chief economist and SVP, Mark Fratrik, Ph. D., discusses the company’s latest forecast outlook for the Radio industry. Mark looks back at 2020 to assess the effect of the pandemic on advertising revenue. Then he looks at the state of the industry right now and what the industry can expect for the rest of the year to show where there are upticks in ad spending. He also explai...

In this episode, BIA's Managing Director and Interview Expert, Rick Ducey, chats with the President and Founder of Social News Desk, Kim Wilson. Social media can help broadcasters achieve audience development and revenue growth goals for their digital news if done correctly. The problem is most broadcasters have not developed a core set of best practices to get the most out of social channels...

This Podcast features an interview between BIA's Managing Director, Rick Ducey, and Revenue Analytics Director of Media Vertical, Emilee Bond. In it they explore how media companies should adjust their pricing policies and build rate cards to reflect the current state of the advertising business as the economy shifts and clients start coming back into advertising post pandemic.

Listen to BIA’s Managing Director, Rick Ducey, discuss effective SEO tactics for local news publishers with search expert Andrew Shotland.  In this episode, Rick and Andrew discuss the new special constraints when it comes to SEO that news publishers must know about and plan for. Listen to the podcast to learn three major topics: (1) trends in news SEO, (2) actionable tactics you can take with you...

Listen to BIA’s Chief Economist and SVP, Mark Fratrik, explain how legal Online Gambling in several U.S. states is presenting a new opportunity for local ad revenue. In this episode, Mark explains BIA's new coverage and analysis of the Online Gambling vertical. He discusses the opportunity it presents to local sellers and the anticipated ad spend across different media. The vertical will beco...

In partnership with SalesFuel this year, BIA is conducting a monthly Local Digital Event Series covering key verticals of interest to advertisers and marketers. In this episode of Leading Local Insights, we offer an excerpt from the March webinar covering Road Trips. It features Celine Matthiessen, VP of Insights and Analysis, who examines traditional and digital ad spend around verticals (i.e., h...

In this episode, BIA's Managing Director, Rick Ducey, discusses the trends in the local Financial Services market. He covers BIA's forecast for financial services spending, the impact of the coronavirus, and provides take-aways for several of the nine sub-verticals BIA covers in its Financial Services forecast. These sub-verticals range from insurance and banks to investment and retireme...

In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical.  Suzanne defines the types of businesses that are included in this vertical and examines BIA’s overall spend ad forecast estimate for the vertical. She also dives into the split between traditional and digital advertising to provide insights into where businesses in...

Listen to BIA’s CEO and Founder, Tom Buono, talk about a topic very important to him and the core of BIA’s service to clients: the best way to define your broadcast business and get your share of the ad wallet.  In this episode, Tom discusses how radio and television are now part of a larger video marketplace where they find their competition not just against their own, but media channels like aud...

In partnership with SalesFuel this year, BIA is conducting a monthly Local Digital Event Series covering key verticals of interest to advertisers and marketers. In this episode of Leading Local Insights, we offer an excerpt from the February webinar covering the super vertical Home Services. It features Celine Matthiessen, VP of Insights and Analysis, who examines traditional and digital ad spend...

In this podcast BIA's Managing Director Rick Ducey talks about ad-supported OTT or Over the Top TV that offers long-form premium video content streamed to TV sets and other devices over the Internet. He covers BIA’s ad forecast for OTT. And then gets into some consumer and industry trends. Finally, how OTT and ATSC 3.0 might work together in the future.