Leaders Worth Knowing Podcast

The pressures of leading one of the most historic sports bodies in the world | Rights re-packaging for new consumption habits| Adapting to the challenges that came with the pandemic. Appointment to View is a series from the Leaders Sport Business Podcast that features conversations with rights owners, broadcasters, creators and innovators at the epicentre of the shifting sports media landscape. Th...

The man behind the hottest new app in sports media | Notifications, micropayments, and additional audiences | Building a sports media business from scratch. Appointment to View is a new series from the Leaders Sport Business Podcast that features conversations with rights owners, broadcasters, creators and innovators at the epicentre of the shifting sports media landscape. The series will examine...

In conversation with the man who brought Brighton back from the brink. One Careful Owner is a series from the Leaders Sport Business Podcast that features exclusive conversations with the people who invest billions into teams. Who have a unique handle on where the industry is going. On media rights. On globalisation. On asset creation. On trading players. On the risks, rewards and the pitfalls. On...

England Men's Football Head Coach Gareth Southgate joins Leaders Founder and Chair Jimmy Worrall for a special episode of Rules of the Game to go in depth on an intangible but imperative leadership characteristic: resilience. Released on the eve of European Championship Final at Wembley - England's first appearance in a major final for over 50 years - and recorded as Southgate was putting the fina...

Billy Beane, Barry Hearn, Michele Roberts, and Jonathan Barnett join Leaders Founder and Chair Jimmy Worrall to discuss the art of negotiation. In the second episode of Rules of the Game, Leaders Founder and Chair Jimmy Worrall explores the art of negotiation and what it takes to do it effectively. He sets out his five golden rules to follow, and offers a practical set of tips to reinforce your ow...

In conversation with the billionaire co-owner of the Milwaukee Bucks. One Careful Owner is a new series from the Leaders Sport Business Podcast that features exclusive conversations with the people who invest billions into teams. Who have a unique handle on where the industry is going. On media rights. On globalisation. On asset creation. On trading players. On the risks, rewards and the pitfalls....

One-on-one with video monetisation guru Yoav Arnstein | Olympics in peril | First thoughts on Clubhouse. Episode 104 of the Leaders Sport Business Podcast sees us delve deep into the mechanics of Facebook's monetisation machine with the social giant's Director of Product Management Yoav Arnstein (conversation starts at 15:30). Video monetisation is arguably  the top priority for any of the major s...

  Leaders Founder and Chair Jimmy Worrall introduces the pilot edition of Rules of the Game, a new series unpacking the skills required to be an effective leader in 2021. In this edition, Jimmy explores the art of networking, identifying and explaining the keys to doing it well, adding value and forging connections that turn into longstanding relationships. Through extended conversations over seve...

The trading card ecosystem and its rapid growth | How team and player licensing agreements work | Working with athletes and maximising their value   Episode 102 of the Leaders Sport Business Podcast lifts the lid on the inner workings of trading card licensing agreements, featuring conversations with Panini America’s VP of Sales and Product Development DJ Kazmierczak (starts at 1.55) and Malaika U...

Making a brand impact with Arsenal and Manchester United | Using influencers to authenticate and embody your brand | Breaking through the noise in a busy 2021. Episode 101 of the Leaders Sport Business Podcast features a conversation with Adidas VP of Brand for North Europe, Chris Walsh (starts at 2:41). Working across product range planning, brand marketing, advertising, creative and retail marke...

The man writing the NFL's business playbook | The 'sportification' of political media coverage | How the biggest get bigger and what growth will look like for the NFL. Episode 100 of the Leaders Sport Business Podcast features a conversation with NFL Chief Strategy and Growth Officer Chris Halpin (starts at 12:24). Halpin joined the league in 2013, making the move from the private equity world and...

How sponsorship in official groups can work | Community management | Partner make-goods | Unique content campaigns. Episode 99 of the podcast looks at how some sports rights holders are using Facebook groups to commercialise relationships with brands. We’ll hear from two experts in the field. First, Nick Marquez. He’s Facebook’s North American Sports Teams Partnerships Lead – and he works closely...

Out of Dana White's head and onto UFC Fight Island | The logistics behind a ready-made sports bubble | the new Covid-era fan data driving sport's decision-making processes. Episode 98 of the Leaders Sport Business Podcast - brought to you in partnership with Arc - features a conversation with UFC COO Lawrence Epstein (begins at 7:15) on the eve of the MMA promotion's latest event on 'Fight Island'...

Transforming a football business into a media and entertainment investment firm | Buying into Leeds United | The 4-point plan driving 49ers Enterprises | Why date nights are sacrosanct in the pandemic. Episode 97 of the Leaders Sport Business Podcast - brought to you in partnership with Arc - features a conversation with Paraag Marathe (first part begins at 05:12, second part begins at 46:21), EVP...

The plight of athletes in a pandemic | Building businesses off the field | The new environment for social justice campaigning in sport. Episode 96 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with two current NFL athletes: Michael Thomas, a safety for the Houston Texans, and Brandon Copeland, linebacker for the New England Patriots...

Rebuilding an international race calendar through Covid | New tracks, new formats, a new future | The next set of challenges major rights holders face. Episode 95 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with Formula 1's Global Director of Promoters and Business Relations Chloe Targett-Adams (discussion starts at 11.50). Having...

Selling 750,000 tickets in a pandemic | Scenario planning and building consumer confidence | Athlete advocacy and sport as a platform for driving social change. Episode 94 of the Leaders Sport Business Podcast features a conversation with Rugby League World Cup 2021 CEO and Customer Director Jon Dutton and Terri Lynam (begins at 18:34). With just over a year to go before the tournament - still sch...

The new Netflix CMO on the business of being badass | Leaving a big job at Endeavor for a bigger one at Netflix in the midst of a pandemic | The role of the modern marketer | The marcomms challenge in sport, who's done it best, and what comes next. Episode 93 of the Leaders Sport Business Podcast features a conversation with new Netflix CMO Bozoma Saint John (discussion starts at 8:42). Saint John...

TikTok's move into sports | The balance between commercialisation and maintaining authenticity | Benny the Bull and the Chicago Bulls' TikTok success story. Episode 92 of the Leaders Sport Business Podcast features a conversation with Harish Sarma (discussion starts at 8:47), Global Strategic Partnerships and Corporate Development at ByteDance, the Chinese parent company, for now at least, of soci...

What 'accelerated change' actually means during Covid | Connectivity and the new matchday experience | Start-ups to keep an eye on. Episode 91 of the Leaders Sport Business Podcast features two conversations on technology, innovation, and the route back from Covid for sport. The first is with AT&T Business Solutions Marketing Director Guy Poorman (discussion starts at 8:56) and focuses on conn...

Why digital strategy is dead | Why in-house websites are not | The long-term impacts of Covid on football. This episode of the Leaders Sport Business Podcast is supported by digital specialists  iX.co , and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digit...

Behind-closed-doors broadcasting | Changes to production and to fan engagement techniques | The new rights landscape. This episode of the Leaders Sport Business Podcast is supported by digital specialists  iX.co , and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and cu...

Tennis's tumultuous route to return-to-play | US Open World and what it will mean | The possibility of consolidation among tennis's multiple stakeholder groups. This episode of the Leaders Sport Business Podcast is supported by digital specialists  iX.co , and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit...

The moment for seismic change in world football | Plugging the revenue gap with new tournament revenues | How private equity and new investment can reshape sport. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co , and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit...

Why the WNBA President became the WNBA Commissioner title a year ago | Inside the WNBA draft | The opportunity to innovate. The new normal of sports behind closed doors presents its own set of challenges to keep fans loyal and engaged. Digital specialists iX.co can help. They're offering the Leaders Sport Business Podcast audience a personalised consulting workshop with their strategy team. The in...