John Readman

Leaders on Shopify with John Readman

Business EN ↓ 5 episodes

Leaders on Shopify is a new podcast hosted by John Readman, a digital marketing veteran with 25 + years’ experience helping brands accelerate growth online. As founder and CEO of Modo25 and Ask BOSCO®, John has worked with global names such as ASOS, Pepsi, BMW, Superdry and more - and he brings that battle-tested insight straight to this show. Each episode of Leaders on Shopify digs into the real stories, strategies and scaling lessons from executives, founders and experts using the Shopify platform. From practical growth tactics and data-driven marketing to leadership decisions that shape suc...

Author

John Readman

Episodes

Scaling a Shopify brand from £1M to £30M: what actually works with Quickfire Digital 24.06.2026 42:39

What has eight years of working with scaling ecommerce brands taught Nathan Lomax? In this episode the co-founder of Shopify Platinum agency Quickfire Digital, sits down with John Readman to talk about the patterns he sees repeated over again on Shopify. From bot traffic skewing metrics and creating the illusion of a conversion problem, to brands obsessively acquiring new customers while ignoring...

How Smol scaled to £45M and why they left Shopify to do it 01.06.2026 48:08

When do you know it's time to leave your ecommerce platform? Neil Campbell, Chief Growth Officer at Smol, has been through it. His direct-to-consumer cleaning brand built a £45M business on Shopify, with every customer on subscription, starting with a free trial, and then made the call to leave Shopify. In this conversation with John Readman, Neil breaks down the full Smol journey, from early days...

Why every brand is moving to Shopify and what comes next 01.06.2026 43:28

Why are brands that went headless or bespoke quietly migrating back to Shopify? Liam Quinn, Director of Innovation at Visualsoft, one of Europe's largest Shopify partners, has watched the platform go from startup tool to enterprise default. In this episode, John and LIam get into the real cost comparison of Shopify versus Magento, Salesforce, and the other legacy platforms, including why brands th...

He sold 1.7 million pairs of shoes online last year, here's what he wishes he'd known sooner 21.04.2026 32:52

How do you grow an online shoe business to £65 million and what nearly breaks along the way? Stuart Paver has been selling footwear online since 1999, making him one of Europe's earliest ecommerce pioneers. In this episode he gets honest about the hidden costs of scaling online retail, why warehousing becomes your biggest headache, how AI is already transforming product photography, and what 25 ye...

The Shopify secret nobody talks about (and why AI could cost you 4% of every sale) 21.04.2026 47:03

The infrastructure secrets behind scaling stores, why AI just crossed a critical quality threshold, and the hidden 4% cost lurking inside the future of ecommerce. Keith Matthews, founder of one of Ireland's leading Shopify Plus agencies, joins John Readman to reveal the infrastructure secrets behind scaling stores, why AI just crossed a critical quality threshold, and the hidden 4% cost lurking in...