Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Chris Walker , CEO of Refine Labs , joins Jake on this podcast of Leaders of B2B . Walker is a seasoned product manager and marketer who is passionate about innovation and challenging the status quo. This discussion with Walker is like a mini-Masterclass in marketing for SaaS companies. He walks us through his steps toward innovation and talks about approaching the lead funnel in a smarter way, fo...

Dale Hanna , CEO of Foresight Intelligence , joins Ledge on the Leaders of B2B today for a great discussion on how Hanna has used his software expertise in leading his business endeavors.  Hanna discusses the evolution of software into the telematics subfield. Foresight Intelligence uses this service particularly for fleet intelligence, enabling companies to better manage their vehicles, equipment...

Brett Barlow , CEO of Everee , talks about his journey from marketer to CEO. Everee provides solutions for company payroll, easing the payroll process for both employers and employees.  Barlow talks about his work experience and pivot from consumer electronics to SaaS. He shares how his varied experience has helped him navigate the startup waters.  Treat Your People Right His expertise in creating...

Our guest on today’s podcast is Arlen Ward , Principal and CEO at System Insight Engineering . His discussion with Ledge covers his fantastic startup journey, the science behind his product, and how he built his sales strategy for it. Ward talks about how his experience in the medical device industry revealed the business problem to him. Advances in computing power made simulations, and modeling p...

Matt Doyle , CEO of Array , joins host Ledge on today’s Leaders of B2B podcast. Array provides a software as a service solution aimed at operational and process experts. It allows them to create an application to help the process flow without involving the IT department, and it does this through a no-code interface. Doyle discusses the importance of product development, and this podcast features a...

Rajesh Parthasarathy , CEO of MENTIS , joins us for a fun and insightful discussion on his approach to business. Rajesh has led his startup company to success in the data security industry.  The discussion covers Rajesh’s approach to taking on the big names. In an industry where trust is the core issue, this can be challenging. Rajesh takes a customer-centric approach to designing his product feat...

Today, Ledge hosts an episode featuring John Antanies , Principal and Founder of Envoy Development . Antanies has built his company serving a segment not usually associated with software—Envoy Development focuses on manufacturing plants like paper mills and chemical refineries. Antanies talks about how he came up with the idea, and discusses how key it was to hire people who used to work at the pl...

Today’s podcast features an insightful and meditative discussion with Poet De’Medici , CEO of Tomestic . De’Medici envisions a revolution in learning and knowledge absorption. He aims to do this by enhancing the current medium with augmented reality.  De’Medici is a voracious learner who has learned music, writing, architecture, and business. He drew inspiration for his startup when he was about t...

Dave Gulezian , Co-Founder and CEO of Alucio , joins today’s podcast to talk about creating a tech platform for a niche industry. His platform, Alucio, brings a multitude of features to life science firms, including pharmaceutical, biotechnology, and medical device firms, among others. The life science industry, while categorized as niche, carries a large amount of revenue. It also covers a huge a...

Sean Leonard , CEO and Co-Founder of JumpDEMAND , joins us on today’s show. He shares his ideas and insights on working smarter in sales and marketing. His company provides technological tools to help automate these processes, resulting in more efficient use of resources— particularly your employees’ time. Leonard has built his platform around a strategy of integration. By playing well with CRMs,...

Tiffaney Fox Quintana , Vice President of Marketing at Stampli , joins us on our podcast to talk about her extensive experience and expertise in marketing.  Quintana discusses how her academic background in psychology has helped her career. She has enhanced it further by learning business through experience and research to transform her into a super marketer. Quintana shares some great tips and nu...

In this episode, they talk about how you can use a podcast to drive revenue for your business, and how you can turn podcast interviews into revenue-relationships.  Ledge and Jake discuss multiple approaches and how they each approach podcast interviews.  Ready to start your B2B podcast? Reach out to us today at ContentAllies.com.

Asbed Kassis, CEO and Founder of Alena Solutions, joins us on the podcast to talk about digital solutions and the user experience. Kassis runs a company that can develop the entire backbone of a company’s digital transformation. His key differentiator belief is the approach they take. The discussion digs deeper from Kassis’ startup journey to his core beliefs practiced in his company. Kassis belie...

His role oversees channels and partnerships at Maropost, and he says utilizing channels can increase your presence and expand your sales team in a short amount of time with minimal investment.  Snyder talks about the importance of thinking through a channel strategy thoroughly. Key elements such as identifying the right customer profile, onboarding your partners, and making it worthwhile for them...

BrightApps works with both private companies and the US military. Threats to the nation now also come from cyberspace, so BrightApps is determined to thwart hackers and cyber-attacks. They do this through cutting-edge artificial intelligence and quantum computing. McGregor is a brilliant mind who began his consulting career at age 12. Since then, he’s learned to balance his duties as CEO with his...

Ekshtain is one of the pioneers of FinTech, beginning his career in electronic payments back in 1999, a full ten years before the iPhone was rolled out. He has worked in the payment industry and knows every nook and cranny that makes it tick, every cog and gear that makes it turn. With this information, he created a solution. Now, enterprise-level companies can become payment facilitators, allowin...

Vandersluis runs a company that builds and customizes timesheet software. Businesses that look at maximizing efficiency and project management are their major customers, and include mostly enterprise-level corporations that have a lot of employees and projects. Vandersluis discusses his approach to solution selling. His emphasis lies in understanding the customers’ problems first before pitching h...

Patel spent many years working on the product during his stint consulting with big pharmaceutical companies. He talks about how a great product idea can sell itself, even if you hate sales, and how that product approach evolves into empowering people and relationships as you scale your startup. Startup founders who have brilliant ideas but don’t want to take the fundraising route can draw inspirat...

Sopher adopts the successful strategy of traditional newsletters of yore, when they were distributed to deeply passionate members of a particular community that they were relevant to. Bringing value by informing the concerned community members was pivotal in making sure the newsletters were not only read but had people looking forward to them.  This strategy is what he views as the key for compani...

His company uses existing security camera infrastructure coupled with AI to flag potential shooters and the weapons they are carrying. This smart solution can dispatch emergency services and the police, providing them with vital information that literally saves lives. This key step in using AI and data points is an example that modern technology is there to make lives better—and even save them. Th...

David J passionately educates us on how cloud software technology has enabled small-to-medium sized businesses to take advantage of digital transformation once reserved for the Fortune 100.  In great detail, he explains how important a digital roadmap needs to be planned and laid out so businesses can get the most of their tech spending. David J has uses these business problems as an opportunity t...

His latest company Boast.ai focuses on both. It helps innovative companies maximize government funding options and grants by helping out with the red tape and audits, plus it fronts the cash on what would normally be a painstaking wait for these companies. This great idea fosters innovation and develops the community to move forward with innovation, all with one less thing to worry about.  Lobo st...

His company, KAAS, helps organizations and companies make their learning delivery effective, efficient, and sustainable. In today’s world with a lot of competing attention spans and a multitude of emerging and upgrading skills, it is essential to keep your human capital in tip-top shape. Feeney also talks about his journey in a startup that focused on pursuing every opportunity but instead moved t...

His company Sideqik aims to enhance a company’s marketing and brand presence by leveraging influencers and content creators and integrating them into the brand strategy. This business need is necessitated by the sub-30-year-old demographic dubbed as the Gen Z and Millennials. These younger groups are more likely to lean on highly-engaged content versus traditional broadcast media. Tree shares some...

David talks about how he started on his startup journey coming from a completely unrelated field in foreign policy to IT consulting – and then to startup founder. David talks about how major decisions and outcomes can be anticipated by way of data analysis of causal discovery by looking at massive amounts of variables. He touches on a topic that has been feared since the start of the Industrial Re...