Leaders in Customer Loyalty, Powered by Loyalty360

Send us Fan Mail Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational trip of their dreams, including locations that focus on sustainability or even deliver a touch of history.  Preferred Hotel Group, the par...

Send us Fan Mail Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in 2022, and Publix is expanding into new markets, with stores opening in Kentucky and enlarging the supermarket’s footprint to eight states.   Employee-owned, the company is both customer- and associate...

Send us Fan Mail Artificial Intelligence (AI) has become a topic of conversation for marketers this year. With its ability to enhance personalization, tailor rewards, and make product recommendations, the technology has wide implications for customer loyalty. Even so, many marketers are struggling to wrap their heads around AI — how to define it, what it means for their brand, and the best way to...

Send us Fan Mail For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and if they don’t find it with one brand, they’ll swiftly switch to another.   Doug Zarkin is the Chief Brand Officer at Good Feet Worldwide and is...

Send us Fan Mail Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to craft personalized communications, offers, rewards, and experiences for a brand’s loyal customers. The science of data is a passion of...

Send us Fan Mail In a rapidly evolving marketing landscape, where engaging and retaining customers is an ongoing challenge for many brands, the concept of gamification has emerged as a captivating solution. By incorporating elements of play into their loyalty efforts, brands have found a powerful means to not only acquire new customers but also keep those customers interested and engaged. Loyalty3...

Send us Fan Mail Capillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity's Digital Connect Assets. Since its inception in 2012, Capillary has served companies worldwide with its customer data platform. Through the utilization of its AI-powered loyalty management platform, Capillary can enhance a brand’...

Send us Fan Mail At Home is a retail superstore focusing on holiday, seasonal, and decorative items for the home. The company was first established in South Texas in 1979 under the name Garden Ridge Pottery. Popular in the south and southeast, the number of stores grew to 50 over the course of the next three decades. In 2012, company leadership changed, and by 2014, the name evolved to At Home. No...

Send us Fan Mail Familiar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship management (CRM) strategies and programs. The company’s signature software bundle, Customer 360, provides brand teams with a shared view of customer information at every phase of the customer journey, allowi...

Send us Fan Mail For the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist clients from a wide range of industries in selecting, implementing, and optimizing their technology, as well as bring loyalty experiences to life through strategic consulting, mobile app design, websi...

Send us Fan Mail The company that would eventually become Kum & Go was founded in 1959 by Tony S. Gentle and William A. Krause in Hampton, Iowa. That first humble location in the middle of the Iowa countryside has grown to 400 locations across 13 different states in the Midwest, and today, Kum & Go brings A Fresh Perspective™ to the customers and communities it serves. The brand’s purpose...

Send us Fan Mail Thirty years ago, AIR MILES® launched its Reward Program , essentially inventing the coalition loyalty concept. Over the course of three decades, the Canadian program has pulled together over 300 brands and thousands of retailers and service locations, offering collectors — the program’s members — a massive amount of choice encompassing everyday and aspirational products, travel o...

Send us Fan Mail PDI Technologies has decades of industry experience, gathering customer data and providing expert consulting to fuel stations for increased efficiency and profitability. Adapting to new changes in the industry, like electric vehicles (EVs) and sustainability, PDI Technologies has supported clients in their loyalty strategies to attract all kinds of customers — and drivers — to mak...

Send us Fan Mail Teriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fine-tuned their appetite for Asian cuisine, working in mom-and-pop shops during college, a vision was born: introduced Seattle-inspired teriyaki rice bowls to the rest of the world.   By 2003, the...

Send us Fan Mail Jenna O’Connor, Director of Loyalty Marketing, has 14 years of tenure at GNC, with a focus on the member marketing strategy and management and direction of the loyalty program. She has been an industry leader in loyalty management and has developed a successful deployment of GNC’s multi-tier loyalty program to give shoppers more ways to save and boost customer engagement. Loyalty3...

Send us Fan Mail Mastercard® has been a leader in payments since the late 1960s. Over the past decade, the company has evolved its suite of services to help customers make smarter decisions with improved outcomes. When it comes to consumer engagement, Mastercard works with brands to deliver better experiences and ultimately drive long-term loyalty.    Kyle Clark, Senior Vice President of Merchant...

Send us Fan Mail In 1919, Conrad Hilton was on his way to buy a bank in Cisco, TX. When the price was raised at the last moment, Hilton left the deal on the table, quickly pivoted, and purchased the 40-room Mobley Hotel located in the same town. This decision would forever change the world of hospitality.   It wasn’t until 1925 that the first hotel bearing the name Hilton was opened in downtown Da...

Send us Fan Mail Established in the 1970s in rural Alberta, Canada, Parkland has become a leading convenience and fuel marketer across the country. Expansion throughout Canada and into the United States and the Caribbean has been driven mostly through acquisitions and strategic partnerships. Parkland is preparing to launch its loyalty program in Puerto Rico. With over 1 million customers served ev...

Send us Fan Mail A well-known name in customer loyalty for years, ICF Next recently announced exciting news for the company as the result of the sale of its commercial marketing group to private equity firm Cohere Capital, rebranding to Phaedon. With the team's core leadership and expert teams remaining intact, the newly introduced Phaedon is forward focused on helping clients enhance their c...

Send us Fan Mail Known originally as Buffalo Wings and Rings, the Wings and Rings first opened its doors in 1984 in Cincinnati, OH, with four locations. Entrepreneurs Nader Masadeh, Phillip Schram, and Haytham David bought the properties in 2005 with an eye to combining their mutual love of sports and delicious chicken wings. The modern-day Wings and Rings chain was born. ​ With over 85 locations,...

Send us Fan Mail Aristocrat was founded in Sydney, Australia, in the 1950s as a gaming provider. Expansion followed in the next two decades, bringing the first five-reel slot machine to Europe and the U.S. By 1979, the all-electronic game, Wild West, arrived on the gaming scene. Fast-forward to the 1980s, and machine leasing leads to significant growth for the company. In the 2000s, Aristocrat beg...

Send us Fan Mail With years of customer loyalty experience, the team at Marigold (formerly Cheetah Digital) has a strong pulse on the current customer loyalty landscape. In 2022, Marigold surveyed 1500+ U.S. consumers to better understand their sentiment toward brand loyalty and what they expect from their favorite brands. In an era of economic uncertainty, quickly evolving technologies, but a con...

Send us Fan Mail For over 75 years, Best Western Hotels has inspired guests to travel through unique experiences and comfortable stays. The company’s success comes from its team’s caring spirit and a deep commitment to providing guests with excellent service. Best Western Hotels & Resorts has led the hospitality industry with its wide brand of hotels across the United States and 100 countries...

Send us Fan Mail Hilton , founded in 1919 by visionary Conrad Hilton, is an iconic brand recognized worldwide. From its humble beginnings in Cisco, TX, the brand’s innovative leadership, dedicated team members, devotion to delivering the best possible stay for guests, and drive to create extraordinary customer experiences have gone on to change the world of hospitality.   That passion remains part...

Send us Fan Mail Parkland traces its beginning back to a single retail location established in the 1970s in rural Alberta, Canada. For the next four and a half decades, in addition to establishing its own fuel station chain, the brand further grew through a series of acquisitions, including a number of retail fuel operations, a refinery in British Columbia, and most recently, a major frozen food r...