Loyalty360
Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty : for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
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Episodes
Changing the Direction of Banking: A Q&A with LendingClub® on Personalization and Delivering Customer-Centric Benefits 23.08.2023 24:18
Send us Fan Mail LendingClub® was founded in two unlikely ways. First, it began during the Great Recession of 2007, when banks were not issuing loans because of the economic climate. Second, it started as a Facebook app connecting users with personal lenders. But its model disrupted the personal loan industry. At a time when banks were looking out for their own interests, LendingClub® was working...
Loyalty360 Loyalty Live | Kim Welther, Baesman 22.08.2023 13:52
Send us Fan Mail Loyalty360's Mark Johnson interviews Kim Welther, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Aristocrat: Loyalty360 Awards Recap Series | 2023 Loyalty Expo 17.08.2023 4:23
Send us Fan Mail Aristocrat is a global leader in gaming content and technology and a top-tier publisher of free-to-play mobile games. Operating in the Americas, Europe, Middle East and Africa, and Asia Pacific, the brand delivers end-to-end solutions for customers in more than 300 jurisdictions across the globe. A finalist for the 2023 Loyalty360 Awards at this year’s Loyalty Expo in Orlando, FL,...
Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members 14.08.2023 21:08
Send us Fan Mail Signia is one of the 14 brands under the WS Audiology (WSA) umbrella. Formed in 2019 through the merger of Sivantos and Widex, WSA is a global hearing aid manufacturer, with its headquarters in Denmark and another U.S.-based headquarters in Iselin, NJ. Through several transitions in its 140 years of experience in the hearing industry, the company leverages its experience with inno...
Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic 09.08.2023 26:06
Send us Fan Mail Founded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever since, Tractor Supply has been passionate about making sure it serves the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts, and everyone who enjoys a lifestyle the compa...
Loyalty360 Loyalty Live | Oliver Page and Adrian Trzaskus, Deloitte 08.08.2023 19:42
Send us Fan Mail Deloitte has built a multi-functional business for over 100 years, primarily focusing on consulting, tax, and audit assistance. With a global presence of over 400,000 employees, the organization has established itself as a powerhouse in name and brand recognition. Deloitte’s loyalty practice and consulting services support brand clients in any stage of their customer loyalty effor...
Connecting with Community: How the e.l.f. Cosmetics’ Beauty Squad Disrupts Industry Norms and Shapes Culture 04.08.2023 19:13
Send us Fan Mail Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip, and face. They make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be clean, vegan, and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital p...
Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers 02.08.2023 26:47
Send us Fan Mail Men’s Wearhouse was founded in 1973 in Houston, TX, by George Zimmer. With a background in men’s clothing, Zimmer grew the business — organically and through a series of acquisitions. Most people are familiar with Men’s Wearhouse from its unforgettable commercials in the 90s and early 2000s guaranteeing customers that they were “going to like the way they looked.” Decades later, p...
Cinergy: Bringing Customers Back to the Cinema with a Rewards Program Moviegoers Want 31.07.2023 10:07
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Carrie Cohen, Marketing Loyalty & Analytics Manager at Cinergy, about how the Cinergy Elite loyalty plan works, incentivizing certain behaviors, and getting people back to the movies.
Loyalty360 Loyalty Live | Eric Dean, Banyan 25.07.2023 18:13
Send us Fan Mail Loyalty360's Mark Johnson interviews Eric Dean, Banyan, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Wow Bao: From the Kitchen to the Virtual Space, Wow Bao Delivers Deliciousness to Loyal Customers 24.07.2023 24:35
Send us Fan Mail Wow Bao was founded in 2003 by Lettuce Entertain You Enterprises (LEYE) — a privately held restaurant group founded in 1971. Since its inception, about 250 concepts have been created, and the organization has opened a number of restaurant concepts across the U.S. Currently, LEYE operates in 6 states and Washington, D.C., bringing nearly 160 different restaurants representing 62 di...
Loyalty360 Award Recap: A Q&A with Jason Whiting on the LEGO Group’s Multiple Award Recognitions 18.07.2023 7:21
Send us Fan Mail For 90+ years, the LEGO Group has been owned by the Kristiansen family in Billund, Denmark. What started as a wooden toy workshop in 1932 would grow into one of the most recognizable toy brands in the world after it started making injection-molded plastic bricks. Part of LEGO’s success comes from its commitment to its company values: fun, creativity, and inclusivity. These values...
Bank of America®: Innovation, Strategic Partnerships, and Personalization Demonstrate Value to Rewards Program Members Untitled Episode 17.07.2023 21:31
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with John Sellers, Head of Rewards at Bank of America, about the success of the Preferred Rewards program, innovating when leveraging technology, and bringing value to employees in a culture of inclusion.
Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity 14.07.2023 26:00
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Jason Whiting, Director of Membership at the LEGO Group, about the new VIP rewards program, building and planning strategic partnerships, and creating value for members through personalization and data.
Loyalty360 Award Recap: A Q&A with Aiman Feza and Elizabeth McNeil on Scene+’s Multiple Award Recognitions 12.07.2023 2:42
Send us Fan Mail Founded in 2007, Scene+ started as a joint venture between Cineplex — a major movie theatre chain in Canada — and Scotiabank — one of Canada’s top five banks. For over 10 years, Scene+ has been one of the top loyalty programs in Canada. The brand recently relaunched its loyalty program, switching from an entertainment program to a full lifestyle program. At the 2023 Loyalty360 Loy...
Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members 12.07.2023 9:20
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, the Director of Partnerships, and Aiman Feza, Senior Manager of Brand Communications at Scene+, about the relaunch of the loyalty program, the brand’s focus on using customer data to personalize its offerings, and how it develops meaningful partnerships.
Loyalty360 Award Recap: A Q&A with Stephanie Miller on Signia Aspire’s Multiple Award Recognitions 07.07.2023 7:31
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about the brand’s award-winning presentations, advice for similar brands — especially those with B2B loyalty programs, and the next exciting step for the Aspire program.
MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond 28.06.2023 25:48
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Stacy Fields, Director of Digital Experience for MOOYAH Burgers, Fries & Shakes, about making strategic decisions based on data and customer feedback, the recent relaunch of the MOOYAH Rewards App, and helping franchises and employees best serve their customers — and communities.
Loyalty360 Loyalty Live | Andy O'Dell, Clutch 27.06.2023 20:06
Send us Fan Mail Loyalty360's Mark Johnson interviews Andy O'Dell, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty 26.06.2023 26:07
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Kevin Moffitt, President of Office Depot, about core customer service aspects of an in-store experience, managing well-optimized marketing programs, and how workspaces have evolved.
Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program 19.06.2023 18:53
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Business Lifecycle & Retention at Verizon, about the value of brand partnerships, gathering Voice of Customer feedback through multiple channels, and how the Verizon Business Mastercard® enables the company to deliver a meaningful small business customer loyalty program.
Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences 16.06.2023 26:26
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Vanessa Christie, Director of Loyalty and Experiences of The North Face, about the brand’s customer loyalty strategy, the new XPLR Pass loyalty program, and how the brand connects emotionally with its customers through experiences.
Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family 09.06.2023 13:17
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Dani Catana, North American Loyalty Operations Manager for FordPass™ Rewards Visa and FordPass™ Rewards Program, about building a robust loyalty program member base in a short amount of time, offering choices and flexibility during the pandemic, and treating members like family.
Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp 07.06.2023 21:37
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Shannon DeVito, Senior Director of Book Strategy and Customer Experience at Barnes & Noble, about the brand’s shift in focus after going private, the newly revamped loyalty program, and the value of providing a personalized customer experience.
Loyalty360 Loyalty Live | Chris Mills, Talon.One 06.06.2023 16:14
Send us Fan Mail Loyalty360's Mark Johnson interviews Chris Mills, Talon. One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
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