Loyalty360
Leaders in Customer Loyalty, Powered by Loyalty360
Leaders in Customer Loyalty : for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
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Episodes
Loyalty360 Loyalty Live | Cassie Preston, Baesman 31.05.2022 16:09
Send us Fan Mail Loyalty360's Mark Johnson interviews Cassie Preston, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic 27.05.2022 21:26
Send us Fan Mail Doug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors. Loyalty360 CEO Mark Johnson spoke with Doug Baker to discuss the brand’s customer loyalty efforts, brand advocacy and the challenges the brand faced during the pandemic.
MGM Wagers Big on Non-Gaming Loyalty Members 25.05.2022 25:14
Send us Fan Mail Anil Mansukhani is the VP of Loyalty Marketing for MGM Resorts International, a global hospitality and entertainment company known in part for its glamourous Las Vegas resorts, but also encompassing luxury hotel and gaming properties across the U.S. and in China. Loyalty360 CEO Mark Johnson met with Anil Mansukhani to discuss the company's recently rebranded loyalty program,...
Cohesive Customer Loyalty Program Encompasses “ALL of Accor” 23.05.2022 19:09
Send us Fan Mail Sabrina Lillew is the Vice President of Loyalty Programs and Partnerships at Accor, a worldwide hospitality company that owns, manages and franchises hotels, resorts and vacation properties in 5300 locations in over 110 countries. Loyalty360 CEO Mark Johnson met with Sabrina Lillew to discuss the brand's newly merged loyalty program, Accor Live Limitless (ALL), and how change...
Customers Flip Over IHOP Loyalty Program 20.05.2022 19:49
Send us Fan Mail Nathan Casey is the Executive Director, CRM, Loyalty, Digital at IHOP, a chain of casual restaurants founded in Toluca Lake, Los Angeles, California, made famous for its imaginative pancake creations. Loyalty360 CEO Mark Johnson met with Nathan Casey to discuss the brand's first loyalty program, the International Bank of Pancakes, and how changes in the dining landscape have...
Ruby Tuesday Doesn’t Let Age Slow it Down 16.05.2022 18:47
Send us Fan Mail Kevin Fitzpatrick is the senior vice-president of digital and performance marketing at Ruby Tuesday, a chain of American casual restaurants founded in Knoxville, Tennessee known in part for its endless garden bar. Loyalty360 CEO Mark Johnson met with Kevin Fitzpatrick to discuss the brand’s 50th anniversary, its approach to the changing dining landscape, and how these changes have...
Loyalty360 Loyalty Live | Bill Swift, Brierley 03.05.2022 26:02
Send us Fan Mail Loyalty360's Mark Johnson interviews Bill Swift, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Global Roll-Out of MyMcDonald’s Loyalty Program is Team Effort 27.04.2022 25:09
Send us Fan Mail Bryce Boothby is the director of global technology at McDonald’s, the world’s largest restaurant chain serving over 69 million customers a day in over 100 countries. Loyalty360 CEO Mark Johnson met with Bryce Boothby to discuss the brand’s My McDonald’s reward program, the technology and challenges involved in launching an international program, and the changing dining landscape.
Loyalty360 Loyalty Live | Michael Schuh, Kroger Precision Marketing 19.04.2022 20:43
Send us Fan Mail Loyalty360's Mark Johnson interviews Michael Schuh, Kroger Precision Marketing, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Escaping to Paradise with Margaritaville Perks 13.04.2022 22:00
Send us Fan Mail Claudia Infante is the Senior Vice-President of Revenue Strategy at Margaritaville, a global hospitality and lifestyle brand with headquarters in Orlando, Florida. Loyalty360 CEO Mark Johnson met with Infante to discuss the company’s new Margaritaville Perks loyalty program, as well as the challenges and opportunities faced by the travel and leisure industry during the changing co...
Loyal Carl’s Jr. and Hardee’s Fans Crave Rewards Program 11.04.2022 19:57
Send us Fan Mail Chad Crawford is the Chief Brand Officer of CKE Restaurants, the parent organization for quick-service brands Carl’s Jr. and Hardee’s, based in Franklin, Tennessee. Loyalty360 CEO Mark Johnson met with Crawford to discuss the company’s new My Rewards loyalty program, as well as the challenges and opportunities faced by the quick-service restaurant industry during the changing cons...
Loyalty360 Loyalty Live | Eugenia Blackstone, Iris Powered by Generali 05.04.2022 24:07
Send us Fan Mail Loyalty360's Mark Johnson interviews Eugenia Blackstone, Iris Powered by Generali, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Alessio Marchetti, Intesa Sanpaolo | Leaders in Customer Loyalty Series 31.03.2022 28:53
Send us Fan Mail The Intesa Sanpaolo Reward loyalty program has undergone a deep revolution over the years, increasing strings to its bow with several engagement layers, gradually revamping its features through continuous innovation and a test & learn approach. The loyalty program features themselves, although innovative and representing the state-of-art of engagement activities domain, are no...
Citizens Financial Banking Experience Survey Reveals Trends in Digital Banking a Sound Investment 31.03.2022 17:32
Send us Fan Mail Beth Johnson is the Chief Experience Officer at Citizens Financial, a full-service national bank offering a broad range of retail and commercial banking products and services. Loyalty360 CEO Mark Johnson met with Beth Johnson to discuss the challenges and opportunities in the banking industry regarding online banking, human interaction and how the COVID pandemic continues to chang...
Brides Say “I Do” to David’s Bridal Diamond Loyalty Program 24.03.2022 30:21
Send us Fan Mail Jim Marcum is the Chief Executive Officer for David's Bridal, a national and intentional retailer of bridal and formalwear with headquarters in Conshohocken, Pennsylvania. Loyalty360 CEO Mark Johnson met with Marcum to discuss the company's new Diamond Loyalty Program as well as the challenges and opportunities faced by the bridal and formalwear industry during the chang...
Loyalty360 Loyalty Live | Joe Pino, Clutch 22.03.2022 17:20
Send us Fan Mail Loyalty360's Mark Johnson interviews Joe Pino, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Newk's Eatery Fast-Casual Restaurants Launches New Loyalty Program to Further Enhance Customer Experience 21.03.2022 21:51
Send us Fan Mail Denise Pedini is the Senior Vice-President of Guest Experience at Newk's Eatery, a fast-casual restaurant with over 100 locations in 14 states. Loyalty360 CEO Mark Johnson met with Pedini to discuss Newk's Eatery's newest in customer loyalty efforts, Newk's Rewards, as well as the company's response to the changing dine-in experience.
Loyalty360 Loyalty Live | John Nash, Redpoint 08.03.2022 21:17
Send us Fan Mail Loyalty360's Mark Johnson interviews John Nash, Redpoint, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Insomnia Cookies Delivers Sweet Loyalty Program for its Best Customers 07.03.2022 25:04
Send us Fan Mail When it comes to late night snacks, it is hard to beat a fresh, warm cookie. Started by a college student in a dorm room in 2003, Insomnia Cookies is now baking and delivering cookies across the United States. Insomnia Cookies has stayed true to its roots, with bakeries typically located near college campuses, but is enjoyed by cookie fanatics of any age. To better connect with th...
Wyndham Hotels & Resorts Partners with Bakkt, Enhancing Wyndham Rewards 23.02.2022 10:25
Send us Fan Mail Known for its generous rewards program, Wyndham Hotels & Resorts is beloved by everyday travelers worldwide. With partnerships top of mind for many brands in search of a competitive edge, in late 2021, Wyndham’s loyalty program, Wyndham Rewards, announced a brand-new collaboration with Bakkt. Bakkt is a digital asset platform that allows consumers to convert loyalty points int...
Loyalty360 Loyalty Live | Susan Frech, Vesta 22.02.2022 12:42
Send us Fan Mail Loyalty360's Mark Johnson interviews Susan Frech, Vesta, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Loyalty360 Loyalty Live | Ramya Murali and Michael O’Brien, Deloitte 15.02.2022 13:05
Send us Fan Mail Loyalty360's Mark Johnson interviews Ramya Murali and Michael O’Brien, Deloitte to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Loyalty360 Loyalty Live | Travis Markel, Arrivia 08.02.2022 15:11
Send us Fan Mail Loyalty360's Mark Johnson interviews Travis Markel, Arrivia to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Loyalty360 Loyalty Live | Christian Selchau-Hansen, Formation 25.01.2022 23:25
Send us Fan Mail Loyalty360's Mark Johnson interviews Christian Selchau-Hansen, Formation to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Q&A with Tiffany Myers, MOOYAH Burgers, Fries and Shakes 12.01.2022 15:50
Send us Fan Mail Tiffany Myers is the Director of Brand Creative at MOOYAH Burgers, Fries and Shakes, an American fast-casual chain with over 90 locations in operation throughout the US, Canada, and the Middle East. Myers and Loyalty360 CEO Mark Johnson discussed MOOYAH’S customer loyalty efforts via their recently launched app and loyalty program, as well as MOOYAH’S response to competitors and...
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