Lead With Your Brand!™

In this week’s episode of the Lead With Your Brand! podcast, Jayzen Patria kicks things off not in a boardroom, but in a theme park. Fresh from a behind-the-scenes visit to Universal’s new Epic Universe , Jayzen shares unexpected (and powerful) lessons about personal branding drawn from immersive rides, gothic taverns, and talking portraits. Why? Because the experience Universal crafted is more th...

In this week’s episode, Jayzen dives into the buzz around the return of "HBO Max" and the revival of the Starbucks experience—not just as corporate case studies, but as powerful metaphors for your personal and professional brand. Jayzen unpacks why a logo change isn’t the same as a rebrand—and how true brand evolution stays rooted in what made you great in the first place. Drawing lessons...

Is your career really a ladder—or is it something much more dynamic? In this episode of Lead With Your Brand!, Jayzen Patria flips the script on traditional career trajectories and challenges you to think about your path as a career jungle gym—with diagonal moves, lateral steps, trade-offs, and breathers that still lead to powerful breakthroughs. Listen as Jayzen opens up about his own transformat...

Are you feeling stuck, uninspired, or just plain off? You're not alone. As we navigate a world filled with uncertainty—from AI replacing jobs and massive industry shifts to the heaviness of politics and burnout—many professionals are experiencing what Jayzen calls a “career funk.” But instead of waiting for things to get better, what if this is your moment to shift? In this empowering episode,...

In this empowering episode of the Lead With Your Brand podcast, host Jayzen Patria dives deeper into the final step of the Five Steps to Lead With Your Brand™— Be Your Own Chief Marketing Officer —by exploring the critical roles of influencers, endorsers, and word of mouth in building your professional brand. Last week, we focused on controlling your own message through your personal “advertising”...

Since the start of the year, Jayzen has taken an extended deep dive each week into one of the Five Steps To Lead With Your Brand! As a review, here are the first four steps of the Lead With Your Brand! system: Define Your Audience Know What You Stand For Today Refine Who You Want To Be Keep Up Your Image! This week, we’re on to Step 5…Be Your Own Chief Marketing Officer.  It’s time to showcase you...

Tune in this week for a review of the first three steps of the Lead With Your Brand! system: Define Your Audience Know What You Stand For Today Refine Who You Want To Be And then, on to step four…Keep Up Your Image! Now that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It...

We’re already almost into March, and that means Spring…and moving on to creating your Brand Foundation. Now that you have your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. It is critical that you take the time to craft the decla...

It’s on to Step Three of the Lead With Your Brand system, REFINE WHO YOU WANT TO BE.  This week, Jayzen takes a deep dive into how you can develop your personal word bank by taking your brand attributes from Step Two, and SUPERSIZING THEM! Now you can refine who you want to be by turning up the volume to be the best you that you can be. Take those five to eight brand attributes you came up with in...

As we close out January, it’s time for the second step of the Lead With Your Brand system, KNOW WHAT YOU STAND FOR TODAY.  Tune in for an extended lesson on how to be your best authentic self as you develop your personal brand and work towards your next career breakthrough. Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want t...

As we all know, Los Angeles has had a challenging start to the New Year. Tune in to hear Jayzen’s reflections on the tragedy and the incredible resilient human spirit that is more alive than ever in LA. As we jump into the new year, Jayzen is ready to make 2025 your year to achieve your next career breakthrough!  over the next couple of months, Jayzen will take a deep dive into each of the Five St...

Happy New Year!   Start your year off right with this very special episode and make 2025 the year for your next career breakthrough!  Jayzen dives into the foundational elements of what a brand is, and more importantly, where to start with your personal brand.  A brand is about the sum of all of the experiences, thoughts and emotions that you have with a product or service.  Your brand is much the...

The tree is up and the house is decorated!  Tune in this week to hear Jayzen’s thoughts on bringing your brand to life this season by adding your signature style to everything, not just at work.  We know that Jayzen’s brand is being Hollywood, a Showman, a jet setter and a Storyteller. So you better believe that the holidays for him are that way too!  Now, of course, we still need to talk about wo...

Drumroll, please….Jayzen makes his SuperSized announcement!  That’s right, his book is finally on it’s way!  Lead With Your Brand! : Build Your SuperPremium Personal Brand to Achieve Your Next Career Breakthrough will be available in Spring 2025!  In the book, Jayzen shares his full five-step process for you to build your personal brand and drive your career forward. Check out all of the latest ab...

In honor of election day in the United States, Jayzen is excited to bring back a fan-favorite episode with a very special guest, Congressman Mark Takano, who proudly represents California's 41st district. Starting his career as a teacher, Mark has always been a huge advocate for education and has worked to improve his community for over twenty years. In 2012, Mark became the first openly gay p...

As we roll into the holiday season from Halloween to Diwali, Thanksgiving, and beyond, it’s also a critical time in your career.  That’s right, it’s performance review time!  Now is the time to formulate your plan and maximize the opportunity. Remember, your review is not just for your manager, but a reflection of you that many in the organization will see. You have to think about your performance...

Fall is a huge season of conferences for many of us, both in-person and virtual…and it’s your chance to maximize the impact of your networking and meet those key individuals who can help you on your career journey.  Tune in this week to hear Jayzen’s top tips on networking and how to put them into action.  Including the Five/Ten Rule for interaction, his Ask/Tell/Listen model for effective convers...

As Jayzen likes to point out…”It’s the most wonderful time of the year!”  It’s not the holiday season yet, but it is the release of the latest iPhone from Apple - one of his favorite brands!  While waiting in line for his new iPhone 16, it was a reminder that while many stores are struggling to stay open, Apple stores still have a line down the block for the new model.  That is the power of a grea...

For many, The Walt Disney Company is known for creating “The Happiest Place On Earth.” For Jayzen, the company represents the best example of a brand truly knowing and super-serving their super fans. Disney has an amazing ability to identify, understand and tap into everything that is fandom for their brands - and leverage it for sales. That in mind, in your career, your super fans are the people...

Like so many around the world, Jayzen was glued to the television over the past few weeks enthralled with the Olympic Games in Paris.  From a brand perspective, everything about the games was a showcase of the host city. Yes, there were travelogues and picture-perfect iconic locations but when we dive deeper, everything was quintessentially Parisian. An opening ceremony that mashed up the Can Can,...

On a recent trip to Portugal, Jayzen came across a very unique outpost of one of his favorite brands to talk about, Starbucks. Situated in a centuries-old building, the small Starbucks kept the original look and feel of the building and neighborhood and simply added very subtle branding to the exterior. It was an incredible reminder about how you can still be on-brand, and fit into your surroundin...

Happy Summer! This week, Jayzen takes a deep dive into Step Three of the Five Steps to Lead With Your Brand…Refine Who You Want to Be. When working on your personal brand and what you want to be known for, spending a good amount of time on this step is critical. That is, what are the SuperSized brand words that you use to distinguish yourself from others. How do you talk about your self not in cof...

Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. W e're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collect...

Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. W e're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collect...

Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. W e're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collect...