Lead With Your Brand!™

In celebration of Veteran’s Day in the United States, Jayzen talks about personal branding with Val Nicholas who got his start in the US Army and how it impacted on his personal brand and career. We all pay a premium for the brands that we love. Great brands stand for something and give you a full brand experience, versus just being a commodity product where the lowest cost is all that matters. Th...

In your career, are you coffee or are you Starbucks? In today’s world, you can not afford to be a commodity worker. You must have a premium personal brand that makes you stand out from the crowd. A key component defining your brand attributes and then “supersizing” them so they are words that are uniquely you and ownable.   Jayzen is thrilled to welcome Shawni Chen, joining the show from Shanghai,...

Description Just like a strong building, every great brand needs to start with a foundation. Your brand foundation begins with your core belief - that one statement that drives who you are, what you do, and the value you bring. It is your north star. Jayzen is excited to welcome Andréa Richardson to the episode. She is an award winning communications professional with a core belief in equality and...

Description: In order to lead with your brand, you’ve got to have a distinct point of view. Every brand, be it a consumer brand or your own, has to have a solid brand foundation and stand for something. It is all about making consciously competent choices that dictate how you show up everyday and represent your core belief. We all have many talents, but if you try to be all things to all people, y...

Description: Knowing the target audience for your career is key to achieving your next career breakthrough. Like successful brands, you too need to determine who your superfans are so that you can superserve and create a plan to get the attention you deserve. Patrick Gomez, Editor-In-Chief of The A.V. Club joins Jayzen on the episode. Patrick has already had an incredible career journey, and is ju...

Brands cannot be created in a vacuum, and neither can your personal brand. It has to be informed by a number of elements, starting with your career strategy that, in large part, is about understanding what your career audience loves about you and needs from you. Jayzen is excited to welcome the CEO of TuneIn, Juliette Morris. After starting her career in the family business, Juliette decided to fo...

Great brands are defined as much by what they choose NOT to do as by what they choose to do. Having clear guardrails on the brand and being very specific about what actions and communications happen in the market can prevent ‘brand drag.” This is true for your personal brand as well. Exhibiting behavior and making decisions that are not thoughtful drag you off from your core brand values and creat...

One of the key elements of the Lead With Your Brand system is digging to understand your tailwinds and your headwinds - those things that help propel your forward and those that pull you back, creating drag on your brand. Diverse leaders are often faced with additional headwinds that stem from societal bias. We find the tension in balancing authenticity with social constructs in our careers. Both...

Promoting Yourself is one of the 5 steps of the Lead With Your Brand system. Today, promoting your personal brand requires keeping up your presence on social media. This can feel daunting and challenging. In this episode, Jayzen talks quick and easy ways to engage on social, syndicate great ideas, and create original content that reflects the best you online. Jayzen welcomes Gabrielle Gambrell to...

Your personal brand must help you achieve your career strategy. It used to be that a typical career would be “climbing the proverbial ladder.” The reality today is that careers are not ladders, rather paths that are sequences of different opportunities, choices and trade-offs. In this episode, Jayzen talks about the need to explore the intersection of your great talents, your great passions, and u...

We all know that having a network of contacts is key to amplifying your personal brand. However, it is more than just having a ton of facebook friends or connections on LinkedIn. Having a network that you can leverage all starts with creating natural relationships that you continue to nurture and build over time. In this episode, Jayzen dives into some of the key points of building relationships,...

In this episode, Jayzen explores the idea of your personal brand filters, a key tool in the Lead With Your Brand™ system. Brand filters are the predetermined parameters that help you decide how to show up as the authentic, unique professional that you want to be from the way you dress to the way you “produce” signature work projects. Jayzen’s guest is Elliott Masie, a pioneer in the learning and d...

Every single person has a brand, whether you think you have a brand or not. The real question is, are you consciously competently making strategic choices to show up with the brand that you want? In this premier episode, Jayzen introduces the concept of personal branding and how the Lead With Your Brand™ system can help you develop your own brand using a real brand marketer’s toolkit. Ultimately,...

Welcome to the Lead With Your Brand™ podcast, the premier podcast for personal branding to help you drive towards your next career breakthrough. Apple, Starbucks, Nike. We all love brands. What if you were to use a brand marketers toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a w...