Lead With Heart

Part storytime, part masterclass! In this episode, I’m breaking down exactly how I went from charging $1,500 for two-week websites to running a six-figure design studio within a year and a half. Even if you’re not a designer, the framework behind this pivot is the same process I’ve used in every iteration of my business — and it’s what I teach inside the HEART Method. This episode covers: The real...

Not every coach is the right coach for you, and finding a good fit matters way more than finding the most impressive sales page. In this episode, I’m breaking down the most important things to look for when you’re hiring a mentor or coach, including a checklist of questions to bring to the discovery call. You’ll learn: Why safety is the non-negotiable foundation of any coaching relationship How to...

I’m pregnant with baby number two, and this time, I’m prepping my business for maternity leave very differently. In this episode, I’m walking you through the full compare-and-contrast: what I did before my first son was born, what worked, what left me scrambling, and exactly what’s changing for round two: Why wrapping up all client work before leave created a tough financial and momentum gap The l...

You’re posting, showing up, talking about your work — and it still feels heavy. Most people assume the fix is external: better messaging, more visibility, a bigger audience. But there’s something I always look at first, and it’s almost always the thing people skip. It’s the offer. In this episode, I’m sharing my own two-week website era story and a client story that shows what shifts when your off...

In this episode, I’m sitting down with podcast guesting coach Candace Dudley to talk about a marketing approach that actually feels sustainable — sharing your work on other people’s podcasts. Candace did 50 guest interviews in 2025 and she’s sharing exactly how to find the right shows, pitch yourself, and turn those conversations into lasting growth. What You’ll Learn How to know if podcast guesti...

Intimidated or overwhelmed by starting a podcast or committing to a weekly newsletter? In this masterclass-style episode, I’m breaking down my exact four-step process for creating podcasts, emails, and Substacks each week—without it eating up my entire schedule or draining my creative energy. What You’ll Learn My four-step content creation process: ideate, write, schedule, execute—and why splittin...

My copywriter co-founder asked me a question that made me pause: when is coaching NOT the right fit? In this episode, I’m sharing both sides of the coin—why I believe support is always worthwhile AND the two scenarios where hiring a coach might not move the needle most. What You’ll Learn Why you don’t need to hit a certain income level or stage to benefit from coaching The two scenarios where coac...

Feeling stuck getting back into your marketing groove after a break? You’re not alone! In this episode, I’m sharing the exact advice I gave a client who asked how to rebuild momentum after the holidays—plus the three approaches that help me (and my clients) move through content resistance and back into selling. What You’ll Learn Why a staggered return beats jumping back into unsustainable rhythms...

Today’s conversation with Chelsea Riffe is one of those episodes I already know I’ll come back to. We talk about her early years in sports reporting and corporate sales, the power dynamics that pushed her out of those industries, and how all of her different life and work experiences have shaped the business she runs today: one built on autonomy, spaciousness, and creative control. We also get int...

What happens when you stop putting pressure on your business to “perform” and let it be a side gig again… at least energetically? In this episode, I’m sharing how side-gig energy can help you rebuild safety around charging aligned prices, reconnect to your why, and bring back that scrappy, passionate version of you who started this whole thing in the first place. I’m covering: Why you don’t have t...

In this episode, I share why I took an intentional break from marketing, and how my business kept flowing anyway. If you’ve been busy, burnt out, or feeling blah about your work, this one’s for you. You’ll learn: Why a grounded pause won’t tank your client pipeline when your foundations are strong How headspace matters more than “finding time” for marketing tasks What happens creatively (and finan...

In this episode, Samara and Isobel pull back the curtain on their Website in a Week process, the signature In Tandem experience that delivers a fully written, designed, and launched Squarespace website in just five days. We walk through every stage of the process, from client prep and intake, to collaborative copy and design, to refinement and launch, sharing how we balance creativity with structu...

This week, I’m pulling back the curtain on how I soft-launched a brand new mentorship offer in my business, and the clarity that unfolded once clients started coming through the door. You’ll hear: Why I resisted offering one-off intensives for so long The three reasons I finally decided to add them to my offer suite How I rolled them out without a sales page, launch plan, or complex strategy What...

In this episode, you’ll hear a candid recap of my summer, with equal parts vacationy adventures and business breakthroughs. Exactly what’s inside: How I intentionally designed July as a slow, spacious month (and why it worked) The surprising $30K sales that rolled in while I was away from my desk The messy June that led to much-needed rest and recalibration Non-biz highlights: orcas, reunions, and...

If your current marketing rhythm has you feeling burnt out, it might be time to add a slower, more sustainable channel to your mix. In this episode, I’m joined by Pinterest strategist and founder of Life Goals Collective, Coley Lane. We talk about why Pinterest is such a powerful long-term growth tool for coaches, service providers, and creatives—and how you can start using it without adding more...

In today’s episode, I’m walking you through the 6 biggest mistakes I see creative business owners making on Instagram Stories, and how they might be quietly costing you sales. I’m also sharing the exact mindset and strategic shifts that helped me go from “cute Stories with my coffee” to using Instagram as one of the most effective sales tools in my business. We’ll cover:✨ The difference between c...

In today’s episode, I’m sharing one of the most powerful lessons from The Shifts (my free 5-day audio series for creative entrepreneurs) and it’s all about selling. (Not the sleazy kind. The real, embodied, generous kind.) We’re diving into: Why selling isn’t just strategy, it’s energy, self-trust, and service A story about a simple sales moment that changed my life How to reframe visibility and s...

Slow seasons in business can feel stressful . When inquiries dry up and the calendar looks empty, it’s easy to spiral into panic, scarcity, and over-marketing energy. But what if the slowdown isn’t a problem to fix… but an opportunity to shift? In this episode, I’m sharing what actually works when your bookings hit a lull, from important perspective shifts to client-nurturing strategies that have...

Ever feel like no matter how much you post, show up, or create… it’s still not enough ? We’ll unpack what it really means to trust your content strategy, how to stop spiralling after you hit publish, and why knowing your “enough” is the secret to creating with confidence (not pressure). You’ll learn my two-part approach to building that trust muscle, starting with a rock-solid strategy and moving...

In this behind-the-scenes episode, I’m giving you a front-row seat to recent coaching conversations from inside The Expansion Collective: my signature group business mentorship program for creatives. This episode is a goldmine of real questions, and the kinds of actionable, soulful answers you can expect inside TEC. Whether you’re mapping out a new offer, navigating business with limited time (hi,...

What if your energy was your superpower and you had a blueprint to help you use it? In this episode, I’m joined by Lauren Osselton: copywriter turned coach, creative guide, and Human Design expert. We unpack how Human Design offers a practical, spiritual map to help you come home to yourself, especially as a creative entrepreneur. Whether you’re brand new to Human Design or already deep in the rab...

In this episode, we’ll talk about: Why overfunctioning feels safer (but slowly burns us out) The cultural and personal reasons it’s hard to ask for support How this pattern shows up in both early motherhood and entrepreneurship And why support (not more strategy) is often the missing piece This is also the heart behind my newest program, Rebirth: a 2-week mindset and energetic reset for moms who r...

In this episode, I’m sharing one of the real stories behind why I created Rebirth–not just as an energetic reset, but as a community of women navigating life, business, and motherhood. I talk about: The loneliness of being a new mom and business owner Why most “mom groups” didn’t meet me where I was at The identity shifts I didn’t expect And why support (not strategy) is what so many of us need fi...

In this episode, I’m getting honest about what didn’t work when I returned to my business postpartum. I share: The expectations I had for coming back after mat leave (and what actually happened) Why trying to "jump back in" made everything feel harder The surprising inner work I had to do before my strategy could work again What helped me rebuild confidence and return to my business with clarity I...

Money. It’s a loaded topic–especially for women, especially for creatives. If you’ve ever felt like making just enough is something you should be grateful for (but you secretly crave more), this episode is for you. I’m diving into: Why so many creative entrepreneurs get stuck in the ‘enough’ mindset How my own journey with money has evolved from believing making money had to be hard to stepping in...