Geneva Cerrato

Lead The Way

Business EN ↓ 55 episodes

Lead The Way is for coaches & entrepreneurs that are ready to scale their business without people pleasing or performing. This is where real leadership conversations happen, authentic marketing is key, and you come to find out how to get paid for who you are and how you lead. After signing multiple high ticket clients via my content & leadership I know exactly what it takes to stand out as a leader and be paid for your expertise, values, and a brand people want to be apart of - without performing. Listen and then connect with Geneva @geneva.cerrato on IG

Author

Geneva Cerrato

Episodes

5. Stop fearing rejection - the tools to be seen & show up confidently 22.03.2024 12:53

Today I am sharing with you a training I recorded for a CEO podcast summit last year. I am diving into a well known fear of being seen and being rejected - this will resonate if you are a soft hearted woman & people pleaser. I’m giving you tangible steps and actions to show up confidently. Enjoy!

4. Are you building a personal brand + why problem aware content is not enough… 15.03.2024 8:24

Today we are talking about why problem aware and audience focused content is not enough if you want to build a personal brand and what you need to start doing... If you love this episode come connect with me on IG at geneva.cerrato If you would love to hear more about my philosophies on Thought Leader content and make content creation more fun while infusing more of your personal brand sign up for...

3. Is It Mean Girl Marketing? Use my framework to find out! 11.03.2024 13:20

Have a polarizing, spicy, opinionated post in your notes app you haven't shared yet? I know you fear being misunderstood, being called a "mean girl" or offending your audience. In this episode I'm sharing my framework for how to audit your spicy post to know if it is simply direct, honest, and values driven vs "mean girl marketing". Your voice and your spicy opinions ca...

1. Before You Create Content... 30.01.2024 12:29

Hello friends! IN this epsiode we are talking about where to start with content BEFORE you get into creating. We are digging into the questions you need to ask yourself about where you are holding back? Where you are afraid to be seen or judged? And what do you need to let go of to start creating more confidently? We always start with our mindset and feeling confident enough to express ourselves....

2. The Three R's of Content Creation 30.01.2024 10:02

This episode I am diving into THREE ways you can strategically create content that LANDS with your ideal clients and NEVER wonder what do I post again. Love this episode? Please leave a review and rating. Follow me on IG at geneva.cerrato Grab UNLIMITED CONTENT resource for multiple ways to come up with content ideas!