Geneva Cerrato

Lead The Way

Business EN ↓ 55 episodes

Lead The Way is for coaches & entrepreneurs that are ready to scale their business without people pleasing or performing. This is where real leadership conversations happen, authentic marketing is key, and you come to find out how to get paid for who you are and how you lead. After signing multiple high ticket clients via my content & leadership I know exactly what it takes to stand out as a leader and be paid for your expertise, values, and a brand people want to be apart of - without performing. Listen and then connect with Geneva @geneva.cerrato on IG

Author

Geneva Cerrato

Episodes

55. “Standards for clients you call in and not cheapening your mentorship” 02.07.2026 11:38

Love this wisdom drop? There are more where that came from in my free telegram channel Sweet & Spicy Leadership . Join now for weekly audio drops and first dibs on new & current offers. And follow me on IG @geneva.cerrato for daily content on leadership & discernment to sign high ticket clients and lead a business without outsourcing your own authority to industry noise.

54. “Mean Girl Marketing” - my stance & a perspective shift to stop getting offended when you scroll 15.04.2026 10:33

Let’s talk about what mean girl marketing is and what it’s not. If you find yourself getting triggered or offended by other coaches marketing on socials this one’s for you! Follow me on IG @geneva.cerrato for more

53. Crying in the target parking lot & having a 4k sales week: on duality and sales 14.04.2026 7:16

You do not need perfect conditions to create, sell, or make money. Let this be the reminder for you. Duality exists. Let it. Follow me on IG @geneva.cerrato Join the free telegram channel where I drop weekly riffs on leadership, mindset and running business as a mom: https://t.me/+AJHb8a0CNI04MjNh

52. I had a baby! + a convo on “consistency” and being “farther ahead” 04.11.2025 8:16

Let’s talk about different seasons in life & business and what to remember when you think you should be farther ahead For more follow me on IG @geneva.cerrato

51. “I Want More Clients” 29.08.2025 6:58

When you say or think “I want more clients” here’s the real tea on what you need to realize… Follow me on IG @geneva.cerrato

50. Offer suite mistakes and people pleasing 20.06.2025 11:47

The most common offer suite mistake I’ve seen with clients and with myself as a brand new coach 5 years ago… Really important conversation around people pleasing, overdelivering and being intentional with your offers and client experience. This is taken directly from my membership PAID POWERHOUSE 👀 If you love it and conversations around leadership, emotional intelligence and strategy to scale yo...

49. Raising your standards for the clients you call in 12.04.2025 11:23

This is taken from a 3 day experience I did last summer on calling in higher level clients. In this training I talk about how to raise your standards for who you want to call in and work with. If you love this training and this podcast you will absolutely love my new membership Paid Powerhouse where 3x a week I drop audios on high level conversations around business, leadership, and mindset that w...

48. How To Create Powerful Content: without worrying about it being mean or misunderstood 10.04.2025 7:53

Today I'm sharing an audio drop from my membership Paid Powerhouse - where 3x a week I drop powerful audios for high level women craving high level conversations around leading your clients, a business, and what it takes to actually make money. You can join the Paid Powerhouse Membership here : $55/m for a limited time I'm sharing what ACTUALLY matters when it comes to sharing powerful con...

47. How to make sales faster 01.04.2025 10:57

Want to make faster sales?? Start ditching this and doing this - it’s all in the episode! Happy listening! Want to join the new telegram membership where I drop weekly audios to help you get paid like the powerhouse leader you are? Join Paid Powerhouse Membership for $55/m limited time Want to get access to the membership + hands on support and coaching from Geneva to sign your first 4 & 5 figure...

46. Is it Imposter Syndrome? Why I pulled the plug on a program years ago, but am launching it now. 21.03.2025 10:19

Launching or selling something and feeling like an imposter? Questioning if you can get your clients the results you’re marketing? Listen and see if it’s imposter syndrome and how you can turn things around. Follow Geneva on IG @geneva.cerrato

45. How to sell or launch without rules, with play, and without overthinking 13.03.2025 5:47

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44. Leadership drop: close open ended sales convos 11.03.2025 13:26

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43. Change the way you view “niching” 06.03.2025 11:57

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42. Back to personal brand + big podcast change 04.03.2025 6:37

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41. Create content without overthinking: your thoughts are gold 18.02.2025 11:55

Follow me on IG @geneva.cerrato Grab HOT CONTENT : 15 plug n play prompts with examples for only $22 that your audience will love

40. Why I don’t set a time limit on Voxer messages with clients: bts of my coaching 13.02.2025 7:24

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39. How I do market research: stop polling your audience or asking them to validate your offer 11.02.2025 5:54

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38. Why a high level client hired me: content that gets them sold on you 06.02.2025 5:18

IG @ geneva.cerrato Apply for Spice It Up Mastermind Grab HOT CONTENT : 15 plug n play prompts with examples for $22

37. Are you up for the challenge? Come along with me as I hit 100 episodes before 2025 ends 04.02.2025 2:56

IG @geneva.cerrato Apply for Spice It Up Mastermind

36. Simplicity vs Complacency: are you being lazy and doing bare minimum? 30.01.2025 7:01

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35. Who are you waiting on to make the moves today 28.01.2025 8:25

Follow Geneva at IG @geneva.cerrato Spice It Up mastermind application

34. Thought Leader Content - what it is and why it works to call in your best clients 22.01.2025 6:49

Follow Geneva on IG @geneva.cerrato All about what I teach and preach - Thought Leader Content. It’s spicy because it shares your perspectives without people pleasing. It showcases YOU, your brand, your values and your leadership. Want to create thought leader content with me? Grab Hot Content : 15 days of sizzling hot content your dream clients will devour for only $22 Get Hot Content Here Here’s...

33. WHO are you behind the scenes of your business? A riff on congruency and embodiment. 21.01.2025 5:53

Follow Geneva on IG @geneva.cerrato for more on emotional intelligence, leadership, creating binge worthy content and making 4-5 figures a month!

32. Master Your Mindset Series: WHO are you when no one validates your offer? - sales mindset 21.01.2025 5:34

Follow me on IG @geneva.cerrato for all things emotional intelligence, leadership, creating binge worthy content and making to 4-5 figure months

31. Master Your Mindset Drama Series: All About Imposter Syndrome 20.01.2025 18:32

Today we are continuing our Master Your Mindset Series and talking all about Imposter Syndrome and Mindset Foundations. Master your mindset, master your marketing, make more money - that's the vibe! Follow me on IG @ geneva.cerrato for more