Fexingo
Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy
Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing speci...
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Install for free
Android 5M+ downloads · 4.8 rating
iOS soon
Episodes
How Intent Data Transforms B2B Lead Scoring 22.05.2026 8:09
In this episode, Lucas and Luna dive into the mechanics of intent data in B2B lead generation, using a case study from a mid-market SaaS company that overhauled its lead scoring model in early 2026. They explain what intent data really is—buying signals from third-party tracking of research behavior—and how it differs from traditional firmographic or behavioral scoring. Lucas breaks down the speci...
Why ABM Programs Fail Without Sales Alignment 22.05.2026 12:29
Episode 4 of Lead Generation with Fexingo digs into the biggest hidden reason account-based marketing programs underperform: misalignment with sales teams. Lucas breaks down a 2025 Demandbase study showing ABM programs with strong sales alignment see 2.3x higher pipeline velocity than those without it. He walks through the specific metrics that matter — like shared SLAs and lead scoring handoffs —...
Why Gated Content Still Converts 30 Percent Better Than Ungated 21.05.2026 7:09
Episode 3 of Lead Generation with Fexingo explores the surprising resilience of gated content in B2B lead generation. Lucas and Luna break down data from a 2025 MarketingProfs study showing that gated white papers convert at 12.4% versus 8.7% for ungated, and debate when to gate versus when to leave content open. They discuss how the shift to first-party data has made email addresses more valuable...
LinkedIn Ads Data Shows 40 Percent Higher Conversion with Video 21.05.2026 7:42
In this episode of Lead Generation with Fexingo, Lucas and Luna dissect a little-known LinkedIn Ads benchmark: video content drives 40% higher conversion rates than static ads in B2B lead gen. They walk through a real campaign from a mid-market SaaS company, breaking down the creative strategy, targeting refinements, and cost-per-lead economics. Lucas explains why the platform's algorithm rewards...
Why B2B Cold Emails Still Work in 2026 19.05.2026 1:51
In the premiere episode of Lead Generation with Fexingo, Lucas and Luna dive into a surprising stat: B2B cold emails still generate a 12% average reply rate when done right. They break down the anatomy of a high-performing cold email using a real example from a SaaS company that booked $2 million in pipeline from a single campaign. Lucas explains why personalization beyond the first name matters,...
Similar podcasts
Listen to the Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy podcast in Replaio
Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.
