Wickus Van Wyk

Lead Generation Simplified

Business EN ↓ 4 episodes

If your business relies on leads to grow, you’re in the right place. On The Paid Leads Playbook Podcast , host Wickus Van Wyk pulls back the curtain on how to generate and convert paid media leads profitably. Whether you’re an online coach, consultant, local business, or national franchise, if you’re running Meta or Google ads (or want to) to generate leads, this show gives you actionable strategies that actually work. Since 2018, Wickus and his team have built one of Africa’s largest D2C marketing agencies, driving over $200M in sales for more than 600 brands. Now he’s sharing his best-kept t...

Author

Wickus Van Wyk

Episodes

Why Your Facebook Ads Are Getting Bad Leads 25.01.2026 26:25

Send us Fan Mail Low cost leads don’t always mean good quality leads. If your lead quality is dropping, the issue usually isn’t the leads, it’s the system behind them. In this episode, we break down how local businesses and service businesses can improve lead quality using better ad positioning, clearer messaging, and proper backend tracking. You’ll see why most businesses try to fix lead quality...

Using Meta’s Andromedan Update to Grow Your Local Business in 2026 14.01.2026 30:58

Send us Fan Mail In this episode, we break down Meta’s Andromedan update and what it really means for local businesses going into 2026. We talk about the shift away from micro-targeting, why creative strategy is now the main driver of performance, and how Meta’s AI is changing the way campaigns are built and optimised. We also get into how to scale a local business, how to turn around struggling c...

How To Calculate The Perfect Marketing Spend (The Right Way) 25.07.2025 9:06

Send us Fan Mail How Much Should You Really Spend on Paid Ads? If your business relies on lead generation or paid advertising, you've probably asked: "How much should I actually spend on marketing?" In this episode, we break down the math behind paid ads, step by step. From CPA to average order value, conversion rates to profit margins, you’ll learn how to reverse-engineer your ad s...

5 Ways To Improve Meta Lead Quality 15.07.2025 8:54

Send us Fan Mail Are you tired of wasting money on low-quality leads from your Meta ads? In this video, we'll show you how to increase lead quality on Meta and improve your lead conversion rate. You'll learn the secrets to creating effective Facebook ads targeting strategies that attract high-quality leads, and how to optimize your website for maximum lead conversion. Whether you're...