Adam Yaeger

Lead Gen in the Wild

Business EN ↓ 3 episodes

Lead Gen in the Wild is a marketing podcast for CMOs, revenue leaders, and cross-functional executives responsible for measurable growth. Just like llamas thrive in the wild, we believe strong demand engines are built and tested in the real world. Each episode features candid conversations with leaders building demand inside real companies, unpacking what is actually working across paid social, paid search, SEO, GEO, LinkedIn, Reddit, email, partnerships, and AI. Where growth strategy is challenged, sharpened, and proven. Less noise. More signal. Real growth.

Author

Adam Yaeger

Episodes

3: Signal Over Noise: Making High-Stakes Marketing Decisions Without Data Dumping on Leadership 26.05.2026 40:10

In this episode, host Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Trevor Misina, a seasoned B2B marketer with over 20 years of experience, to break down how veteran marketers communicate data and decisions upward without losing the room. The conversation tackles one of the most persistent gaps in marketing leadership: the disconnect between what marketers measure and what exec...

2: The B2B Channel Playbook: Where to Spend, What to Track, and Why Your CRM Is Lying to You 17.04.2026 31:45

► Eliminate the Guesswork With Our Free Marketing Budget Calculator: https://www.llamaleadgen.com/blog/marketing-budget-calculator/ In this episode, host Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Dominick Cabal, Director of Marketing at Llama Lead Gen, to break down how B2B marketers can build and manage an omnichannel strategy that actually drives revenue. Adam and Dom cove...

1: How to Justify Rising Marketing Costs to Your Leadership Team & Win Budget Conversations 20.03.2026 3:16

B2B marketers are getting squeezed: costs are up, budgets are flat, and leadership only cares about conversions. Adam Yaeger, Founder and CEO of Llama Lead Gen, reveals the 3 strategies that actually move the needle long-term. The real question isn't how much you're spending, it's whether your C-suite understands why.