Brandon Willey
LBX Collective
The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry. Join our online community at LBXGalaxy.com! Proudly sponsored by Intercard!
Author
Brandon Willey
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#124-The Daily Show - Crokicurl Craze, Illusionary Escapes, and the Drunken Clam Experience 16.02.2024 23:19
Discover why Canada's latest winter sport, Crokicurl, is sending shivers of excitement down the spines of family entertainment seekers across the nation! We're unwrapping the icy cool details of this curling-meets-Crokinole phenomenon, and you won't want to miss the insights from entertainment maven Jerry Marola, who's doling out advice that's as valuable as a game-winning...
#123-The Daily Show - Pickleball Encore, Marvin is Marvelous, and Crowbar Arcade 15.02.2024 20:56
Could you imagine spiking a pickleball just as effortlessly as sipping a cocktail? That's the vision we unpack in our latest chat where we explore the rise of pickleball as an anchor for nightlife. We're shaking things up, comparing how this trend mirrors the classic roller skating rinks mixed with a bit of bar culture and looking at the ways social entertainment venues are evolving. Fro...
#6-The 3rd Degree - Jerry Merola: From Banking to Thrills, Classic Cars and The Art of Building Entertainment Centres 15.02.2024 58:50
Embark on a financial thrill ride with the maestro himself, Jerry Merola, managing partner at Amusement Entertainment Management, as he narrates his extraordinary shift from commercial banking to spearheading the transformation of entertainment venues into profitable empires. Jerry brings his financial savvy and emotional intelligence to the forefront, as he unravels the meticulous process of turn...
#122-The Daily Show - Universals Big Announcement, America's Pickleball Craze and New Disney Ticketing System 14.02.2024 21:16
Get ready to unlock the secrets of futuristic entertainment and discover how the digital world is colliding with theme park thrills. We'll whisk you away on an enchanting Valentine's journey, perched atop a ferris wheel, where love is quite literally in the air—assuming the weather plays nice. Then, prepare to be dazzled as we reveal Disney's latest spellbinding venture with Epic Ga...
#121-The Daily Show - Mini Golf Mania, AR in the Air, and Dinosaur Delights in Katy 13.02.2024 20:51
Get ready to fall in love with fun all over again as our latest episode serves up a Valentine's Day extravaganza with a twist! Forget the cliches, we're taking the celebration off the beaten path with homemade pizzas, a chocolate indulgence, and the delightful pastime of mini golf. Our excitement reaches new heights with the news of Monster Mini Golf's latest expansion in Hattie, Te...
#13-Sound Off - Virtual Reality Check, End of an Era and Galactic Overhaul 13.02.2024 31:36
Uncover the future of fun with Kevin Williams as we embark on a deep-dive into the high-stakes world of location-based entertainment. This episode is your ticket to understanding the cutting edge of arcade VR technology and the critical importance of adaptability for businesses with VR. With the landscape shifting beneath our feet, we dissect the implications of the latest FEC closures, including...
#120-The Daily Show - Super Bowl Spectacle, Halftime Show Secrets, and the Virtual Reality Revolution 12.02.2024 23:14
Ever wonder why the Monday after the Super Bowl isn't a national holiday? That's the question we tackle in our latest episode, as we take you through the highs and lows of the big game's aftermath and dive into my very own first full Super Bowl experience. From the spine-tingling plays on the field to the star-studded halftime show with Usher, Alicia Keys, and Ludacris, we're u...
#119-The Daily Show - Hot Honey Pizzas, Emerald City Wonders, and Active Gaming Adventures 09.02.2024 21:44
Ever wondered about the spicy aftermath of sending a hot honey pizza to an ex? We've got the cheesy details on Pizza Hut's "Goodbye Honey Pie" campaign that's redefining Valentine's Day gestures. In the spirit of National Pizza Day, we're talking about our own traditions of crafting homemade pies with family, and how that simple act strengthens ties of love and c...
#118-The Daily Show - Banana Ball Opener, Tech Trend Forecasts, and Revolutionary Immersion at The City 08.02.2024 21:15
Experience the thrill of the unexpected as we kick off with the 2024 Banana Ball World Tour's grand opening in Tampa, where baseball meets a carnival-like fiesta of dances and jerseys. Ready to witness the spectacle live or via YouTube? Our effervescent discussion unravels the blend of amusement and adrenaline, embracing the essence of life's unpredictable tango of safety and thrill. As...
#117- The Daily Show-Crafting Venues: Game on, Wonderverse and 'Wake the Tiger' 07.02.2024 22:20
What is the secret sauce to crafting the ultimate entertainment destination as we navigate the missteps and triumphs of facility design. From the simple interiors of a venue in Carlisle, UK, to the seductive charm of 'Wake the Tiger' in Bristol, our candid chat will unravel why some spaces capture our hearts while others fall flat. We probe into the essence of what makes a venue not just...
#116-The Daily Show - Gametime Victory, Lego Escapades, My Size City and Heartbreak Fun 06.02.2024 20:44
Brace yourselves for an episode that's equal parts meteorology and mirth, as we explore the Phoenix Open's battle against a forecast that could turn golf umbrellas into necessities. Then, raise your glass to Mike Abecassis's entrepreneurial victory lap, snagging an ITZ franchise that's rewriting the playbook on business ingenuity. We also delve into the San Antonio Zoo's l...
#12-SoundOff-Arcade Economics: Video vs. Redemption Games, Distributor Dilemmas, and Sharing the Wealth 06.02.2024 32:17
Could the classic arcade thrive purely on the nostalgia of pixelated screens and joystick controls? Industry maven Kevin Williams scrutinizes the viability of arcades sans redemption games. We dissect the current industry model that hinges on a mix of video and redemption amusements, challenging the norm and questioning whether the financial allure of ticket dispensers can be matched by video game...
#115- The Daily Show - Danse Macrabe, Mini-Golf Craze, and a Snoopy Dog Park 05.02.2024 22:11
Prepare to be captivated as we unravel the business dynamics transforming your entertainment experiences, and take a peek into the resilience of a community reborn from ashes. Join us on a journey through the mergers shaking up the arcade scene with OpenGate Capital's swift acquisition of Player One Group, and tee off into the high-tech mini-golf mania sweeping through Canada, courtesy of Cin...
#114-The Daily Show -Icon Park Insights, Neuralink's New Frontier, and GameTime's Winning Strategy 02.02.2024 19:39
Get ready to discover the secrets behind creating an all-encompassing entertainment experience, as I, Brandon Willey, bring you tales from Icon Park, Orlando, and insights from the dynamic world of multi-attraction businesses. In the spirit of Groundhog Day, we'll chuckle at Punxsutawney Phil's latest prediction before diving into how traditional venues are upping their game, transformin...
#113- The Daily Show-Arc Encounter,Mystery Lounge, and the Bioplastic Debate 01.02.2024 21:17
Prepare to be whisked away as we explore the Arc Encounter in Kentucky. You'll be gripped by our exploration of this life-sized Noah's Ark, where the past meets family entertainment in an awe-inspiring fusion of educational exhibits and themed dining experiences that playfully speculate on the Ark's historical offerings. And for our gaming enthusiasts, we've got the scoop on At...
#5- The 3rd Degree - Mike Abecassis: An Empire of Fun, Redefining Entertainment and Thriving Amidst Challenges 01.02.2024 56:58
Embark on an electrifying journey with the mastermind of Game Time's 'play with your food' empire, Mike Abecassis, as he unveils the magic behind his family entertainment powerhouse. From the buzzing arcades to the lively bars and party venues, Mike gives us the scoop on fusing cutting-edge technology with classic fun to create unforgettable experiences across Florida. His new jewe...
#112-The Daily Show -Poo-meets-Cuteness, Puttabove Mini Golf Magic and Levity 31.01.2024 19:08
Get the lowdown on Melbourne's quirky new Unco Museum, an avant-garde attraction where cuteness and poo collide in a Kawaii-style extravaganza, sure to flood your Instagram with likes and giggles. Transitioning to the digital realm, we spotlight the undeniable synergy between the bricks and mortar of your business and its virtual lifeline—a compelling website. Learn why it's non-negotiab...
#111-The Daily Show - Feast of Entertainment, Nuclear Amusement Park, and Throwing an Eclipse Viewing Party 30.01.2024 17:05
Get ready to ignite your imagination and feast on a banquet of ideas that could redefine entertainment and business savvy alike! Today's broadcast from the bustling Berth University brings you not just a slice of the LBX pie, but the entire feast, as we chat with Kevin in our 'Sound Off' segment and brace for the wisdom Mike Abecassis will spill in his 'Third Degree' inter...
#11-Sound Off- Evolution of Active Entertainment, KidZania's Struggle, and Apple's AR Headset 30.01.2024 32:07
Unlock the energetic evolution of location-based entertainment with the expert guidance of industry luminary Kevin Williams! We're diving into the transformation from the nostalgic era of exergaming to today's high-octane, sweat-inducing attractions, uncovering what fuels these dynamic shifts. As we navigate through the twists and turns of active amusement, we also shine a light on Kidza...
#110-The Daily Show -The Resilient Gamer: From Hodgkin's to Retro Business, Disney's Facial Magic, LEGOLand's Dino Smarts, & Level 99's Artful Puzzles 29.01.2024 20:18
Have you ever wondered how a young teen could turn a challenging life battle into a thriving business? That's exactly what Riley Dinsmore did after his fight with Hodgkin's lymphoma led him to the world of vintage video games. Together with his dad, using a Make-A-Wish grant, he built That's Rad—a sanctuary for gamers and a testament to the power of resilience and entrepreneurship....
#109-The Daily Show -Karting Expansion, Dave & Buster's Reinvention, and Water-Activated Toy Wonders 26.01.2024 22:10
Feel the electric thrill as we zoom into the fast lane with K1 Speed's bold maneuver, absorbing Autobahn and Accelerate Indoor Speedway under its wing. Eleven new locations mark the map, but it's the switch to electric go-karts charging the conversation – a leap for both the environment and our health. Sharing a close call from my own experience with chemical hazards, we shine a light on...
#108-The Daily Show - Peppa Pig's Lego Land Adventure, Diving into VR Gaming, and Saudi Arabia's Oil Rig Amusement Park 25.01.2024 18:30
Get ready to explore the whimsical intersection of theme parks and childhood fantasies as CB and BW take you through the enchanting world of Peppa Pig's latest adventure in Lego Land parks. Hear all about the extraordinary collaboration between Merlin Entertainment, the Lego Group, and Hasbro, as we share insights into the complexity of bringing this beloved character to life in the form of t...
#2- The Reveal - Time Mission: The Fusion of Gaming and Adventure with Pieter Martens, Crafting Immersive Rooms and Expanding Interactivity 25.01.2024 58:50
Prepare to unlock the secrets of Time Mission, where the fusion of mental and physical challenges creates a world-class gaming adventure. Step into the shoes of trailblazer Pieter Martens, as he recounts his extraordinary evolution from sales rep to industry pioneer. Discover how Time Mission is crafting indelible memories, forging bonds within communities and families like never before. Join us o...
#107-The Daily Show - Speeding Into Fun: London F1 Karting Thrills & Queen Creek's $16M Entertainment Oasis 24.01.2024 21:53
Strap in for a high-octane podcast episode where we'll share the thrills of London's new F1 Go Karting Experience at the Tottenham Hotspur Stadium. Feel the electric surge as we detail the innovative features of the lightning-fast karts and the immersive track that promises to get your pulse racing. We're not just talking about the rush of speed here—get ready for an in-depth look a...
#106 - The Daily Show - Unbuilt Thrills,Water Wonders, The Rubik's Cube and NQ64 23.01.2024 18:42
Have you ever wandered through a theme park and pondered the marvels that could have been? Buckle up for a solo adventure into the realm of theme park rides and attractions that, while never making it past the drawing board, spark the imagination with promises of what could have been. From the rush of Batman versus The Penguin to the zero-gravity joys of an Epcot space jetpack adventure, I uncover...
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