Lazy Business Podcast

Most of us dismiss unconscious competence as just "second nature," but what if understanding this stage could transform your entire approach to work and life? In this episode, Jess and Emylee peel back the layers of these four stages—unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence—and reveal how each one profoundly shapes your decisions,...

Are you unknowingly repelling your ideal clients by speaking to the wrong version of them? This episode cuts through the noise—revealing how your messaging, positioning, and self-perception shape your business results more than any tactic or strategy. Jess and Emylee unravel the truth behind attracting level 10 clients—and why intentionally narrowing your focus accelerates your growth, rather than...

Most entrepreneurs fix their sales issues by creating more offers or lowering prices — but the real problem is often a failure to diagnose the true cause. In this episode, we unlock a smarter approach: instead of rushing to change your offers, learn to analyze what your data is really telling you. You’ll discover how to identify if prospects are saying “not right now” or if they’re simply not seei...

Most entrepreneurs are stuck on a hamster wheel of constant doing, believing that ambitious growth always requires more hustle—and that slowing down equals stagnation. But what if the real secret isn’t pushing harder, but understanding how to align your identity with your goals—without sacrificing your peace? This episode shatters the myths about hustle culture, revealing how nervous system regula...

Most entrepreneurs overlook the power of what they’re already doing. Jess and Emylee reveal how staying consistent with small, low-effort actions—like their podcast—drives real clarity, connections, and business results, even if only a handful of people listen. What if the secret to scaling isn’t about more effort but doing what’s easy and aligned ?In this milestone episode—100 episodes and counti...

Most people are stuck in a cycle of overthinking and collecting options — all while avoiding the simple actions that actually move them forward. If you feel like you’re spinning your wheels, overwhelmed by resistance, or unsure where to start, this episode reveals the surprising truth: embracing your limitations and the concept of being a “beer” can unlock your true potential. Jess and Emylee diss...

Most entrepreneurs struggle to trust their own process—especially when results feel slow or uncertain. In this episode, Emylee and Jess break down why trusting YOUR unique journey is the fastest way to growth, even if it looks messy or counterintuitive. They reveal that trusting the process is less about perfect plans and more about building resilience through reps, embracing the unknown, and hono...

Most of us are relying on AI and social media to tell us what to think, do, or feel—yet these tools often infantilize us and shrink our human capacities. Jess and Emylee unravel how the obsession with speed, immediate validation, and digital connection is eroding our ability to think critically, slow down, and truly relate. In this episode, you'll discover how AI’s sycophantic responses and th...

Most entrepreneurs struggle to clearly articulate what they do—and that confusion limits their growth. In this episode, Jess and Emylee unlock the hidden systems that transform vague expertise into scalable, tangible results. This isn’t about churning out more content or tweaking your messaging; it’s about capturing the nuances you’ve ignored and turning them into your biggest asset. Jess shares h...

Most entrepreneurs live with a hidden fear: that sticking to one core offering or “container” will box them in. But the truth is, embracing consistent focus creates the freedom to grow faster, serve better, and change your identity on your own terms. Jess and Emylee peel back the layers of how pairing intentional action with radical self-trust transforms your business and mindset—whether you’re la...

Most of us underestimate how foundational worthiness is to every choice we make—especially when it comes to changing jobs, setting boundaries, or pursuing the life we want. If you’ve ever felt unworthy or doubted your right to success, this episode will change the way you see yourself—and what’s truly possible. In an authentic deep dive, Emylee and Jess unpack the subtle — yet powerful — ways wort...

Most entrepreneurs are wasting hours stuck in the chaos of choosing the wrong tools—like Butter shutting down unexpectedly or juggling dozens of scheduling apps—rather than focusing on what truly moves their business forward. But what if the real problem isn’t the tools, it’s the stories we tell ourselves about efficiency, cost, and perfection? In this eye-opening episode, we cut through the noise...

Unlock the secret to aligning internal growth with external success in this episode with Emylee and Jess. Discover why internal breakthroughs are only half the story and how external actions can accelerate your results. Dive into the “do or be” cycle, learn to overcome hidden obstacles, and explore practical strategies to reinforce your internal evolution. Perfect for entrepreneurs and creators se...

In this episode, Jess and Emylee dive into the complexities of professional identity, focusing on the controversial label of "coach." Emylee shares her personal aversion to the term and explores the implications of adopting or rejecting such labels in the business world. Through candid discussions, they examine the balance between strategic advising and coaching, and how these roles impa...

In this episode, Jessica and Emylee delve into the phases of business growth, focusing on validation, promotion, and sustainability. They share personal anecdotes and practical advice on balancing intuition with structure, offering insights into how to navigate these phases effectively. Whether you're just starting out or looking to refine your business strategy, this episode provides valuable...

In this episode, Jessica and Emylee explore the intriguing concept of intentional sabotage in business. They discuss how well-meaning decisions can sometimes lead to unexpected setbacks, sharing personal stories and insights on pricing strategies, the psychology behind business decisions, and the importance of data-driven approaches. The conversation delves into the balance between intentionality...

In this episode, Jess and Emylee dive into the concept of the "window of tolerance" and how it impacts our personal and professional lives. They explore the delicate balance between pushing boundaries and respecting limitations, emphasizing the importance of self-awareness in business growth. Through candid discussions, they challenge industry norms and encourage listeners to redefine su...

In this episode, Jess and Emylee explore the importance of embracing change and finding fulfillment beyond routine. They discuss how small changes can lead to significant personal growth and the art of receiving as a crucial part of self-discovery. Through personal anecdotes and reflections, they highlight the balance between healing and living, encouraging listeners to break the mold and redefine...

In this episode, Jessica and Emylee dive into the transformative power of client wins and how they can inspire action and change. They share personal stories of success, from turning a $2,500 project into a $19K engagement, to the importance of setting clear boundaries and expectations with clients. Listen in as they discuss the art of client engagement, the journey to financial milestones, and th...

In this insightful episode, Jessica and Emylee dive into the intricacies of lead conversion and client experience. They explore the common misconceptions about needing more leads and reveal how a focus on positioning and customer service can transform your business. Discover the secrets to building sustainable relationships and learn how to stand out in a crowded market. Whether you're a seaso...

In this episode, Jessica and Emylee dive into the art of transforming frustration into actionable change. They explore the importance of moving beyond venting and how to harness your sphere of influence to create meaningful progress. Through personal anecdotes and insightful discussions, they reveal strategies for shifting perspectives, breaking repetitive complaint cycles, and embracing responsib...

In this episode, Jessica and Emylee dive deep into the often misleading allure of the seven-figure business goal. They challenge the popular narrative that bigger is always better, exploring the true meaning of success and sustainability in business. Through candid discussions and personal anecdotes, they reveal why a $200K business can be more fulfilling and manageable than chasing unattainable f...

In this episode, Jessica and Emylee dive into the complexities of transitioning from survival mode to a thriving mindset in business. They explore the challenges of balancing content creation with self-care, and the importance of understanding personal motivations. Through candid discussions, they highlight the art of saying no, finding what is "enough," and embracing nuance in decision-...

In this episode, Emylee and Jessica dive into the complexities of navigating business in volatile economic times. They discuss the importance of data literacy and the pitfalls of emotional decision-making in business. Emylee shares her journey of embracing data to drive strategy, while Jessica reflects on the balance between personal and professional growth. Together, they challenge listeners to b...

In this episode, Jessica and Emylee dive deep into the complexities of identity and productivity. They explore the tension between being and doing, and how these dynamics impact personal and professional growth. Through candid discussions, they reveal the challenges of aligning one's identity with their goals, and the importance of understanding one's true desires. Tune in for insights on...