Lawyer Business Advantage

In this episode, Alay and Katherine discuss:   What a legal project manager is and how it can help your firm.  Project management systems for small firms.  How project management tools can help reduce errors.  How a project management system is different from a case management system.    Key Takeaways:   Utilizing tools and technologies, such as project management tools, can help to reduce hu...

In this episode, Alay and Bo discuss:   What lawyers should look for when hiring a digital marketing and advertising agency.  Focusing on your goals and needs, and not just general tactics.  Day in the life of a digital marketing agency.  Prioritize setting expectations.    Key Takeaways:   Your marketing agency should have some expertise in the legal area you are in so they can best understa...

In this episode, Alay and Nikki discuss:   Getting permission to sell.  Great questions to ask during your sales process.  How your knowledge and experience can be communicated to assist your clients.  Crafting and practicing your pre-frame.     Key Takeaways:   Sales is done with someone, not to someone. It is a relationship to solve a problem.  Asking really good questions will help to build tru...

In this episode, Alay and Evelyn discuss:   The roller coaster of entrepreneurship.  Building a remote, global team.  Delegating to better serve your clients.  Adversity creating business excellence.   Key Takeaways:   You do not need to have your entire team in the office in order to be productive and cohesive as a team.  Free yourself so you are doing your highest-value work. Anything else...

In this episode, Alay and Scott discuss:   How business development has been affected by the pandemic.  Business development versus sales versus marketing.  Categories of business development.    Key Takeaways:   Every vision needs to be written down – if it isn’t written down, it doesn’t exist.  Part of your vision needs to be your ideal client – this is based on 2 things: your b...

In this episode, Alay and Aashi discuss:   What imposter syndrome is and how it tends to appear in attorneys.  Difference between imposter syndrome and lack of self-confidence.  Personal and professional consequences of imposter syndrome in lawyers. Recognizing and overcoming imposter syndrome.    Key Takeaways:   Due to the hard work and competition needed to get into then through law school...

In this episode, Alay and Matthew discuss:   Why living training is so impactful.  Creating a successful, interactive training or seminar. One of the most common mistakes employers make.  Matthew’s book and how it can help employers.    Key Takeaways:   Having a good education on rights and responsibilities in the workplace will prevent lawsuits in the future.  There are nuances in every empl...

In this episode, Alay and Eli discuss:   How Eli got into the document concierge space.  Building a nationwide ecosystem of clients and referral partners.  Using tech to serve more clients.  Staying up to date in the tech space and trialing the tools in early access.  Key Takeaways:   Look at the pain points that your clients are having and look for creative solutions to their problems that they m...

In this episode, Alay and Laura discuss:   Why understanding the business of law is critical to your law firm’s success.  Making yourself marketable as an attorney.  Reframing selling as relationship building.    Key Takeaways:   More attorneys need to get comfortable with asking questions around money and making money in a meaningful way.  Ask the questions you have – if you don’t ask,...

In this episode, Alay and Hugo discuss:   Why all attorneys should be marketing to the Spanish-speaking population.  What sets Abogados NOW apart from other Spanish Legal Marketing agencies.  How Hugo became an expert in multicultural marketing.    Key Takeaways:   1 in 5 people in the US speak Spanish (and the number of English-only speakers is decreasing).  Marketing to a Spanish-only marke...

In this episode, Alay and Victoria  discuss:   How Victoria’s career as an estate planning lawyer led to her current role.  Why valuation is the first step to selling your law firm.  Building value in your law firm to position it for a max profit sale.  Naming your firm for marketing and selling.  Key Takeaways:   Your value is more than just your gross or net income.  Phone and website traffic ca...

In this episode, Alay and Julia discuss:   Why it can be difficult to find a good paralegal.  Paralegals and business managers create a smoother-running law firm.  The invaluable knowledge of an experienced paralegal.     Key Takeaways:   The little things can get lost if you don’t have someone focused on getting them done – things like intake, customer relations, AR, billing, technolog...

In this episode, Alay and Angela discuss:   How the markets and marketing have changed and are changing.  Branding on LinkedIn to stand out from the crowd.  Signs your LinkedIn needs a tune-up.  Becoming a thought leader through LinkedIn.   Key Takeaways: LinkedIn is more than your online resume. It is about what you can do for your ideal client.  According to the ABA, 94% of attorney referrals ar...

What is the best way to level up my marketing focus? How long should we wait to determine whether a marketing effort is working?    In this episode, Alay and Elijah discuss:   Challenges in the first year of starting a solo law firm.  Maximizing the effectiveness of your technology and tools.  Understanding the efficiency and time flow at your firm.  Creating marketing plans and referral plans for...

In this episode, Alay and Brett discuss:   Why 24 months is a short time in business (and how you can find freedom in that time). The 7 positions in a law firm that you need to hire for.  Hiring internationally to grow your firm for less. Shoring up your systems before hiring another attorney.    Key Takeaways:   Hiring is an investment in your firm. Their work frees you up to continue buildi...

In this episode, Alay and Chris discuss:   Differentiating one digital marketing firm from another.  Tracking leads, pay-per-click, and SEO.  Why SEO takes more time than you initially think.    Key Takeaways:   Ask your digital marketing company who is going to be working on your account, how many people, how many firms, how frequent communication will be, etc.  Search engine results are alw...

In this episode, Alay and Luis discuss:   Why you should aspire to have an 8-figure firm. Things that get in the way of growing an 8-figure firm.  The mindset of a CEO.  The phases on your way to 8 figures.    Key Takeaways:   If your firm depends solely on you, it can never become passive income.  The biggest barrier is transitioning from doing all the work to becoming a leader and trusting...

In this episode, Alay and Sasha discuss:   Why marketing is key to your business success.  Your firm’s five major systems.  How to get good leads.  How much time it takes for successful digital marketing.  Key Takeaways:   The riches are in the niches, you cannot do everything and expect to find success.  To build a large, successful law firm, you need to have systems that run your firm successful...

In this episode, Alay and Daleele discuss:   How to save time and money with automation and technology. Implementing processes and systems before new technology. Common time wasters for attorneys.    Key Takeaways:   You can use technology to automate many of your tasks if you set it up correctly.  Process first, technology second. You may already have the technology that you aren’t utilizing...

In this episode, Alay and Laney discuss:   Mistakes attorneys make with SEO companies and how to choose the right online marketing company.   What SEO practically means (and what it doesn’t).  Metrics that show SEO success.  The long-term game of SEO.    Key Takeaways: Be wary of a digital marketing company that does everything, because it’s probably not being done well.  SEO should be explai...

In this episode, Alay and Scott discuss:   Why rainmakers may be looking to leave their current firm.  What firms are actually looking for when bringing on a partner or rainmaker. Finding connection points between the firm and the recruited partner.  Using story to define your culture and show who you are, not adjectives.    Key Takeaways:   Lateral partner recruiting is the most effective fo...

In this episode, Alay and Kerri discuss:   Why you should be tracking your lead data and how to leverage that data to inform decision-making. Understanding the data to get transformative information about your clients and process.  The top numbers you should know about your law firm.   Key Takeaways:   If you are not collecting data on where your leads are coming from or how many are converti...

In this episode, Alay and Dominic discuss:   Patterns of success in new law firms.  Planning, preparing, and remaining flexible for the unknown.  The mindset of starting and growing a law firm.  Hiring as a skill.    Key Takeaways:   Before you start your firm, plan in advance, understand your path, and have everything lined up and ready to go before you say go.  You do not have to reinvent t...

In this episode, Alay and Kristi discuss:   Definition of  leadership and how it appears in a law firm.  Six key areas of leadership.  Resetting the idea of effective leadership.  Improving retention through professional development.    Key Takeaways:   “Leadership is not accidentally bestowed or inherited. Leadership is a deliberate, thoughtful process that is about lifting the people around...

In this episode, Alay and Jodie discuss:   Advice for small law firms looking to hire.  Qualities of candidates that are often overlooked Jodie’s unique “re-tingent” recruiter model (and how it differs from both a classic retainer or contingency model). Getting the most out of your recruiter experience.   Key Takeaways:  Have a clear understanding of what your practice needs when you are look...