Launched by RevenueCat

On the podcast: Andy Allen shares how he went from designing the never-shipped Microsoft Courier tablet and co-founding the Apple Design Award-winning drawing app Paper to starting !Boring Software (Not Boring Software) — a deliberately tiny, 2-person studio built around one rule: never make boring software again. He talks about why staying small on purpose protects you from getting trapped in a b...

On the podcast: Eric Duffett shares how he built Shot Pattern — a golf GPS app that brings "moneyball" thinking to the course — as a side project while teaching high school full-time. He talks about his first failed app, why automating an existing community workflow created instant product-market fit, turning down a 75K acquisition offer, cracking Meta ads with a scrappy zero-budget screen recordi...

On the podcast: Austin Blake shares his journey from film student and Apple superfan to the creator of Stuff, a task management app built for people who care deeply about design and productivity. He explains the challenge of competing in crowded markets, building software that “feels right,” and what it’s like getting featured by Apple. Top Takeaways: 🛠️ Out-persist the crowded market You do not n...

On the podcast: Daniel Kennett shares his journey from indie developer to creating Cascable Studio. He tells the story of the challenges of building his app that supports over 250 cameras, the process of reverse-engineering hardware, and why his background in indie development shaped his approach to the business. Top Takeaways: 🏗️ The framework doesn't matter — the app does Users don't care whethe...

On the podcast: Bria Sullivan shares her journey as an indie developer to creating Focus Friend, a focus timer app that quickly gained traction with the help of Hank Green. She discusses the foundation of Focus Friend, the challenges of balancing her business and personal life, and the wonderful experience working with Hank Green. Top Takeaways: 📱 Success isn't just about coding The most successf...

On the podcast: Joe Allen has been building Teleprompter Pro for 15 years — and he'll be the first to tell you he's not sure how much of that growth he actually caused. He talks about why he waited 5 years after the app could sustain him before finally going full-time, how a simple email list became his safety net through the transition to subscriptions, and the two weeks he spent battling App Sto...

On the podcast: how Frederik Riedel built one sec as a weekend prototype, accidentally triggered it 20 seconds later, and turned it into a research-backed screen time app with a proven 57% reduction. From a viral tweet with 700 followers to partnerships with Stanford, Cambridge, and three national governments — plus why he filed a US patent as an indie dev. Top Takeaways: 🧪 Your weekend prototype...

On the podcast: Antoine shares how he built RocketSim from an internal tool into a thriving business, the challenges of scaling as an indie developer, and the key marketing insights that drove growth—without relying on traditional ads or influencer campaigns. Top Takeaways: ⏱️ Solve time, and they will pay you   There are countless solved problems in the world, but if your tool gives developers ba...

On the podcast: Adrian Eves about his path from Apple’s accessibility team to indie app development, building Pediapal and Auralog from personal health challenges. We cover lessons from launching, redesigning with Liquid Glass, navigating App Store features, and how community—from iOS Dev Happy Hour to Swift Sonic—has fueled his growth. Top Takeaways: 🤝 Your community is your safety net  If you g...

On the podcast, I talk with Adam Lyttle about his journey from web development to indie app success, the lessons learned from failure, and how creating apps with passion and a focus on viral trends can lead to unexpected growth. We also dive into the challenges of monetizing apps, transitioning to native development, and balancing creative projects with business goals. Top Takeaways: 💡 Overcoming...

On the podcast, I sit down with Pol and Hidde to discuss the frustrations developers face with App Store Connect, how they turned their own pain points into Helm, and why automating app launches and translations has become a game-changer for indie developers. Top Takeaways: 💡 Build for the pain, not the platform Helm wasn’t born out of a market analysis — it came from frustration with App Store C...

On the podcast, I talk with Sebastian about the power of building in public, how persistence pays off when growth is slow, and why focusing on user needs and iterative improvement can lead to unexpected success in indie app development. Top Takeaways: 💡 Building in public isn’t a marketing trick — it’s a momentum engine Sebastian didn’t have a marketing budget when he launched his first apps. Ins...

On the podcast, I talk with Sandeep about how a frustrated student’s struggle inspired him to create NaadSadhana, a revolutionary AI-driven app that helps singers perfect their pitch in real time. We dive into how his journey—from Microsoft and Google engineer to Apple Design Award-winning musician—shows what happens when art and technology truly harmonize. Top Takeaways: 🎵 Build for Passion, Not...

On the podcast, I talk with Jordan about the power of seasonal business cycles, why refining your ad strategy can unlock growth, and how passion-driven apps can still find market fit without a huge marketing budget. Top Takeaways: 🎯 Understand Your Seasonal Business Cycles  Jordan's app, Elite Hoops, thrives during basketball season, with the bulk of revenue generated from October to March. Recog...

On the podcast I talk with Taiwo about building games that are meant to be deleted, finding success by leaning into low retention instead of fighting it, and how a single unconventional idea led to Apple featuring his work and changing his career. Top Takeaways 🎨 Creativity Can Beat the Odds  The games industry is so well-established that at first glance it may seem almost useless to try to enter...

On the podcast, I talk to Aja Beckett about the challenges of building for the community you belong to, the power of organic growth, the user feedback that helped shape the app, and the support gap for GLP-1 users. Top Takeaways: 🛠️ Build with Authenticity  Aja’s journey from social anxiety to a GLP-1 tracking app started with solving her own problem. By deeply understanding her community's pain p...

On the podcast, we talk with Ryan Jones about the power of product-driven growth, why traditional marketing strategies often fall short, and the challenges of acquiring users while staying focused on building great products. Top Takeaways: ✈️ Product is the growth engine Flighty doesn’t run ads or chase growth hacks. Instead, it builds features that users love enough to share. When the product del...

Klemens Strasser joins the show to talk about his indie iOS game development career, winning an Apple Design Award, and how he built and launched his latest game The Art of Fauna. Video Version Watch the video version on YouTube Links & Show Notes Klemens on Bluesky Klemens on Mastodon Klemens on Twitter Klemens website The Art of Fauna Flexibits Ryan McLeod Vidit Bhargava Patterned Alba ARCti...

Riley Testut joins the show to talk about his history in iOS emulators and the wild story behind the creation of AltStore, one of the first alternative app stores for iOS. Video Version Watch the video version on YouTube Links & Show Notes Riley on Mastodon Riley on Bluesky Riley on Twitter AltStore Delta Riley's personal website Shoot Around GBA4iOS Hot Tub announcement on The Verge Tapbots S...

For our annual Christmas special, Jordan Morgan joins the show to talk life, indie careers, and an announcement on the future of Launched. Video Version Watch the video version on YouTube Links & Show Notes Swiftjective-C (Jordan's Blog) Jordan on Mastodon Jordan on Twitter A Best-in-Class iOS App Elite Hoops RevenueCat Superwall More Launched Youtube Channel Website - launchedfm.com Bluesky -...

Live in Chicago at Deep Dish Swift 2024, prolific Youtuber Sean Allen joins the show to talk about building his successful iOS development focused Youtube channel and his recent indie app Creator View. Video episode on Youtube Links & Show Notes Sean on Twitter Sean on Mastodon Sean on Youtube Sean's iOS Dev Courses Storyboards vs Code (first iOS video Charlie ever watched) PodcastAI @AetherAu...

Christian Selig & Devin Davies join the show for a special video episode about the launch of Apple Vision Pro and both developer's apps, Juno and Crouton, that released on day one of the brand new App Store. Video episode on Youtube Links & Show Notes Devin Davies Twitter Mastodon Threads Christian Selig Twitter Mastodon Threads Crouton Juno Spatial Noise (Charlie's visionOS app) Wall Stre...

For our annual Christmas special, Jordan Morgan joins the show to talk life, indie careers, and an announcement on the future of Launched. Links & Show Notes Jordan on Mastodon Jordan on Twitter Swiftjective-C (Jordan's Blog) A Best-in-Class iOS App Dark Noise RevenueCat 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @Launched@mastodon....

Jonathan Ruiz joins the show to talk about building and launching the link saving app Bridges. Edited by Jonathan Ruiz Links & Show Notes Jonathan on Mastodon Bridges Relay FM Mark Fransen Swift Playgrounds Hacking with Swift 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitter - @LaunchedFM Mastodon - @Launched@mastodon.social Threads - @LaunchedFM Become a sponsor

Neil Jhaveri joins the show to talk about building and launching the outstanding Mac email client Mimestream. Edited by Jonathan Ruiz Support Launched ⭐️ Become a member to support the show and get ad-free episodes! Links & Show Notes Neil on Mastodon Mimestream Michael Simmons Flexibits Cabel Sasser Panic Fastmail 🚀 Rocket Patrons Cameron McEfee More Launched Website - launchedfm.com Twitte...