Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

One of my favorite things that I get to do with my subscription box each month is a live unboxing video. It’s a super fun way to engage with your audience and show not only your subscribers but also potential subscribers what kind of products are coming in your box and why you personally selected them. It can be a great community event that everyone can be involved in through comments and question...

A huge part of running a successful subscription box business is marketing yourself through effective online ads. Many of us turn to Facebook to run ads, but it can be frustrating to try and read through the data to see if those ads you paid for are actually working for you. On this week’s podcast joining me is my biz bestie Susan Bradley, owner of the Social Sales Girls, to help us figure out wha...

This week I’m joined by Amy Baughman, founder of the Power Serging Subscription Box, who was so kind to talk with me about her box and realizing that things don’t need to be perfect to launch. Sometimes we get into our own heads about when is the perfect time to launch, or that the box isn’t ready, or whatever reason you might come up with. With these things rolling around in our heads making us c...

When running your own business, it’s a guarantee that you’re going to get cancellations and negative feedback. Unfortunately, you can’t please all of the people all of the time, and some of those people are only more than willing to let you know how much they didn’t like your product, your service, or whatever might be on their mind at that moment. Managing these kinds of customer service issues c...

Joining me on the podcast this week is Alexis with her Creative Indulgence Box to talk about the idea of progress over perfection. Have you heard the saying “you are your own worst critic?” When you’re building your first subscription box for launch, we want everything to be perfect. Part of the drive to create a box in the first place is to give your subscribers that VIP experience they’ve come t...

When you’re first starting out with your subscription box, you might feel like you’ll take all the subscribers you can get. But that feeling changes when you hit your first hundred and keeps growing. What might have worked for your business at 50 subscribers might not work at 250, let alone 700! Such tremendous and scary growth happened to Cheryl Ham, founder of yARnaBLE subscription box, who is m...

One of the main concerns for us in the subscription box business is product supply. Who we’re getting it from and on what kind of timeline can create a huge amount of stress when things don’t go according to plan. Things have only gotten crazier with the global pandemic showing us how fragile our product pipeline really is.   Let’s face it: we’re a product driven business with very little wiggle r...

You have the subscription box idea, now it’s time to build the audience who will actually subscribe to your box. Building an audience from the ground up can seem a little overwhelming. This week I’m speaking with Tiffany LeBaron Ray, founder of the Good Habit Box Co. with her good habits and practices she used to build her subscription audience from 6 at launch to 70 in a short amount of time!   W...

I love the whole community of Launch Your Box for many reasons, but one of the things that makes it so special is how unique some of the subscription boxes can be. This week I’m speaking with Nicole Jenney, founder of the GPig Box, a subscription box for guinea pigs and their owners. Her story on how she came to create a box for Guinea Pigs is so fun and such a great example of how the opportunity...

Hey everybody! This week I’m going over a question that gets asked every time people start to think about launching their own subscription box: how do I compete against the big box companies? I asked myself this same question when I started my box and thinking through it is what pushed me to finally start my box. Let’s dive in!   — Quality over Quantity —   Comparing yourself to a big box company...

Coaching week just ended and I’m not trying to brag, but I think it went fantastic! For those of you who weren’t able to take part, we did so many interviews with current and former students that really showed how many different ways you can go about doing a subscription box and become successful. For this week’s podcast, I wanted to share with everyone one of my favorite interviews with one of my...

This week I’m joined by Stacey Collins, owner of Wilshire Collections and founder of the Décor at your Door Seasonal Subscription box to talk about what release schedule works best for your box? Deciding how many boxes and how frequently you want to release them not only can help you manage your growth but can also fit into the VIP experience you want to create with your members.   — What Subscrip...

Does the idea of pressing the button to go Live on social media make you sick to your stomach? Does the thought of being an influencer for your own business sound confusing and strange? This week’s podcast is all about how to overcome those feelings and use Live sessions to grow your subscription base.   People Need to Know You to Trust You   Social media allows us to reach people in a way never t...

Build your audience and they will come…   My guest this week is my friend Brooke Riley from the Re-Fabbed Boutique to talk about how building a solid online presence can give your subscription box the momentum it needs to keep having success month after month.   Brooke started Re-Fabbed Boutique from a blog she’s been running for six years now and has turned it into a place where her community cou...

Have you been wondering when the best time is to finally start your subscription box? This week I’m joined by Molly Young, founder of the Blue Lotus Intentions box to talk about how she followed her heart and launched as soon as it was possible.   When working up to launching your box, you need to have the essentials down. You can’t launch without having an idea, curated items for your box, and mo...

You have an idea for a subscription box, you have the items that are going in it, but what is the box going to look like? When your members get your box in the mail, how the box looks is going to make just as much as an impression as the items you’ve curated inside of it. Your box is your message carried across the country, almost like a travelling billboard. Let’s explore a few ways you can make...

This week I’m joined by Damon Oates, founder of Deco Exchange and the Maker’s University to help us answer a very important question: where do we find subscribers for our box, and how do we make sure they’re the perfect fit?   So you have a great idea for a box. Your head is swimming with all the possibilities you could dream up for your members, and then it hits you: who will be subscribing to yo...

Today I’m joined by my friend Kasey Hope with P’zazz Art Studio. Kasey started with Whatever Letter Lettering membership, where she taught courses on how to hand letter, but had the idea to upgrade that service with a subscription box. In her box, she sends art supplies, traceable hand lettering, and different materials that can be used with her membership. We spoke about what got her started, wha...

On today’s podcast I’m joined by my friend and Launch Your Box member Anne Stuccio, creator of the Brighter Life for Dentists subscription box! We had a great conversation about what inspired her to start a box with zero e-commerce experience, and how her experience relates to some of the things we’ve discussed in our previous podcasts.   Riches in the Niches   Anne has been a practicing dentist f...

Why should I start a subscription box? This might be a question that you’ve been asking yourself and today I’m going to give you a few reasons why you should!   On the last episode, I talked about my journey to starting my subscription box, which was mainly for two reasons. Number one, I wanted to create a VIP experience for my regular customers and number two, I wanted to create financial stabili...

Launch Your Box Podcast Episode 1 Show Notes   Welcome to the first episode of the Launch Your Box Podcast! My name is Sarah Williams, founder of the Framed Monogram Box and new host of this podcast! I’m so excited to start sharing some of the things I’ve learned over the years and to help you learn some tips, tricks and strategies to help you get started on your own subscription box!   “The proce...

5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow...